📌 Core Information
🔹 Job Title: Global Event Marketing Associate
🔹 Company: eBay
🔹 Location: Salt Lake City, Portland, Austin
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Driving engagement with strategic sellers and brands through event sponsorships and owned & operated events.
- Managing event timelines, project teams, vendors, and ensuring consistent branding and promotion.
- Collaborating closely with critical stakeholders across the organization.
- Developing new event ideas, concepts, processes, and formats.
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to thrive in a fast-paced environment. It's ideal for someone with experience in event planning, preferably in tech or advertising, who can manage through ambiguity and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Execute against the Global Seller Development events calendar.
✅ Produce in-person and virtual events (including third-party events) from concept through completion, managing timelines, workback calendars, assembling project teams, managing vendors, sourcing diverse speakers and audiences, creating event collateral, and ensuring teams are on track to reach goals.
✅ Partner with other marketing functions to ensure consistent branding, pre- and post-promotion programs, lead follow-up, and analytics/reporting.
✅ Own management of event technology deliverables, including attendee registration, campaign and email builds, events enablement, landing pages, and reporting dashboards.
✅ Support management of sponsored and proprietary events.
✅ Develop new event ideas, concepts, processes, and formats, ensuring consistency and creativity throughout all event touchpoints.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and prioritize effectively. It's essential to be comfortable working with various teams and stakeholders to ensure successful event execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven track record of planning a range of events for multiple audiences in a fast-paced environment, preferably at a tech or advertising company.
Required Skills:
- Proven experience working in both digital and in-person event environments.
- In-depth knowledge of incorporating event experiences into the buyer’s journey to generate demand.
- Experience partnering closely with sales teams to develop strategies and track metrics for events.
- Strong working knowledge of tech conferences and the sales landscape in the tech industry.
- Experience developing, editing, and evolving content for emails and speakers at the events.
- Self-starter with the ability to thrive in a fast-paced environment and manage through ambiguity.
- Excellent relationship-building skills and a proven track record of collaborating effectively and with positivity.
Preferred Skills:
- Experience with event technology platforms and tools.
- Fluency in multiple languages (beneficial but not required).
ASSUMPTION: Candidates should have a strong background in event planning, with a focus on digital and in-person events. Experience in the tech industry or with tech conferences is highly desirable.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,700 (USD) per year. This range is an estimate based on industry standards for a Marketing Associate role with 2-5 years of experience in the tech industry.
Benefits:
- Medical, financial, and other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
- Target bonus and restricted stock units (as applicable).
Working Hours: Full-time position with standard business hours, potentially including some evenings and weekends for events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on factors such as location, skills, and experience. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the e-commerce and technology sectors, connecting millions of sellers and buyers worldwide through its online marketplace.
Company Size: eBay has over 10,000 employees globally, providing a large and diverse work environment.
Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader.
Company Description:
- eBay is committed to connecting people and building communities to create economic opportunity for all.
- The company empowers millions of buyers and sellers in more than 190 markets around the world.
- eBay fosters a culture of innovation, collaboration, and continuous improvement.
Company Specialties:
- e-commerce platform development and management.
- Global marketplaces and cross-border trade.
- Data-driven marketing and advertising solutions.
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and development. The company's focus on connecting people and building communities creates a unique and rewarding work environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Global Event Marketing Associate will report directly to the Senior Manager, Global Seller Development Events.
Work Arrangement: This role is primarily on-site, with the potential for hybrid work arrangements depending on the company's policies and the employee's needs.
Growth Opportunities:
- Advancement to a Senior Event Marketing role or a similar leadership position within the events team.
- Expansion into other marketing or sales roles within eBay, given the company's diverse range of products and services.
- Potential opportunities to work on international events and expand global market knowledge.
ASSUMPTION: This role offers numerous growth opportunities, both within the events team and across eBay's broader organization. The company's global presence and diverse product offerings create a rich landscape for career development.
🌍 Location & Work Environment
Office Type: eBay's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Salt Lake City, Portland, Austin (with potential for remote work).
Geographic Context:
- Salt Lake City, Utah: A vibrant, growing metropolitan area with a strong tech industry and outdoor recreation opportunities.
- Portland, Oregon: Known for its eco-friendliness, vibrant arts scene, and craft beer culture, Portland offers a high quality of life.
- Austin, Texas: A dynamic city with a thriving tech industry, live music scene, and outdoor activities.
Work Schedule: Standard business hours with potential for flexible scheduling to accommodate events and other team members' needs.
ASSUMPTION: eBay's offices provide a collaborative and innovative work environment, with each location offering unique cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or HR representative.
- In-depth behavioral and skills-based interview with the hiring manager and potential team members.
- Final interview with the Senior Manager, Global Seller Development Events.
Key Assessment Areas:
- Event planning and management skills.
- Collaboration and communication abilities.
- Adaptability and problem-solving skills.
- Cultural fit and alignment with eBay's values.
Application Tips:
- Highlight relevant event planning experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of eBay's mission and how your skills align with the role's requirements.
- Prepare examples of successful events you've planned and executed, focusing on challenges overcome and outcomes achieved.
ATS Keywords: Event Planning, Digital Events, In-Person Events, Collaboration, Relationship Building, Content Development, Project Management, Vendor Management, Marketing Strategy, Analytics, Creativity, Self-Starter, Team Player, Communication, Sales Partnership, Audience Engagement
ASSUMPTION: eBay's application process is designed to assess candidates' skills, experience, and cultural fit. Tailoring your application materials to highlight relevant experience and demonstrate your understanding of the role's requirements will increase your chances of success.
🛠️ Tools & Technologies
- Event management platforms (e.g., Cvent, Eventbrite, Bizzabo).
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot).
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack).
ASSUMPTION: Familiarity with event management platforms and marketing automation tools will be beneficial for this role. eBay provides training and support to help employees develop their skills and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first and strive to understand their needs.
- Inclusive: We foster an environment where everyone can bring their unique selves to work.
- Agile: We embrace change and continuously adapt to meet the evolving needs of our customers and the market.
Work Style:
- Collaborative: eBay values teamwork and cross-functional collaboration to drive innovation and success.
- Adaptable: The company encourages employees to be flexible and responsive to change.
- Data-driven: eBay uses data and analytics to inform decision-making and improve performance.
Self-Assessment Questions:
- How do you demonstrate customer obsession in your event planning process?
- Can you provide an example of how you've fostered an inclusive environment at an event or within your team?
- How do you stay agile and adaptable when faced with changes or unexpected challenges during event planning?
ASSUMPTION: eBay's values and work style emphasize collaboration, adaptability, and customer focus. Candidates who can demonstrate alignment with these principles and provide concrete examples of their fit with eBay's culture will be well-positioned for success.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and time management.
- Working with diverse stakeholders, including vendors, speakers, and attendees, necessitating excellent communication and collaboration skills.
- Adapting to changes in event formats, timelines, or other requirements, requiring flexibility and resilience.
- Meeting ambitious event goals and metrics, demanding a strong focus on results and continuous improvement.
ASSUMPTION: The Global Event Marketing Associate role presents numerous challenges and opportunities for growth. Candidates should be prepared to manage multiple priorities, adapt to changes, and maintain a strong focus on results.
📈 Similar Roles Comparison
- Compared to Event Coordinator roles, this position offers more strategic and leadership responsibilities, as well as greater autonomy and decision-making authority.
- Unlike Event Manager roles, this position focuses specifically on events for strategic sellers and brands, rather than the broader range of events managed by Event Managers.
- In comparison to Marketing Specialist roles, this role places a greater emphasis on event planning and management, with a more focused scope on strategic seller and brand engagement.
ASSUMPTION: The Global Event Marketing Associate role offers a unique blend of strategic and tactical responsibilities, with a focus on engaging strategic sellers and brands through events. Candidates should consider how their skills and experience align with this specific role and its requirements.
📝 Sample Projects
- Planning and executing a multi-day, multi-track conference for strategic sellers and brands, including keynote speakers, breakout sessions, networking events, and workshops.
- Developing and implementing a targeted event series focused on specific verticals or product categories, driving engagement and growth within those segments.
- Creating and managing an event technology stack, including registration, email marketing, and analytics platforms, to streamline event execution and enhance attendee experience.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Global Event Marketing Associate role, highlighting the importance of both event planning and management skills, as well as strategic thinking and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and workback calendar for an eBay event, from concept to completion?
- How does eBay collaborate with internal teams and external vendors to ensure successful event execution?
- What are the key performance indicators (KPIs) used to measure the success of eBay's events, and how are they tracked and reported?
- How does eBay support the professional development and growth of its event marketing team members?
- What are the most rewarding aspects of working on eBay's events team, according to current team members?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities. Tailoring your questions to the specific role and company will help you stand out as a strong candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the eBay careers website.
- Tailor your resume to highlight your event planning experience and relevant skills, using the ATS keywords provided.
- Write a cover letter that demonstrates your understanding of eBay's mission and how your skills and experience align with the role's requirements.
- Prepare examples of successful events you've planned and executed, focusing on challenges overcome and outcomes achieved.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
