📌 Core Information
🔹 Job Title: Global Field Marketing Manager
🔹 Company: Lighthouse
🔹 Location: Ghent, Belgium
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Belgium, Spain, London)
🚀 Job Overview
Key aspects of this role include:
- Managing a global team of field marketers to execute 300+ events annually
- Driving high-quality lead generation and pipeline growth
- Achieving strong ROI on field marketing activities
- Collaborating with sales, brand design, and campaign managers for event planning and follow-up
- Developing and managing a robust calendar of field events
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment. Experience in the SaaS industry and managing global teams is highly valued.
📋 Key Responsibilities
✅ Manage and mentor a global team of eight field marketers, driving high performance and scalable best practices across geographies
✅ Own and execute global field marketing plans aligned with global demand generation and regional sales goals, driving results across NA, LATAM, EMEA, and APAC
✅ Own the overall business strategy and execution of our annual customer conferences
✅ Represent Lighthouse at key industry events
✅ Develop and manage a robust calendar of field events, including tradeshows, customer events, executive dinners, roadshows, roundtables, webinars, and partner sponsorships, with a focus on driving ROI
✅ Own global budget allocation and reporting, ensuring every dollar spent contributes to qualified pipeline growth
✅ Ensure all global events reinforce our brand identity and support go-to-market messaging, strategic priorities, and marketing goals
✅ Work closely with Sales, Brand Design, and Campaign Managers to ensure event planning, promotion, and follow-up are aligned and fully integrated
✅ Build repeatable event frameworks, processes, and templates that the field marketers can leverage for consistency, high quality, and results-oriented events
✅ Measure performance and impact of events, continuously refining our strategies and tactics based on data-driven insights
ASSUMPTION: This role requires strong project management, analytical, and communication skills. Experience with CRM and marketing automation systems is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of success in field marketing management, preferably in the SaaS industry, with experience managing a global team
Required Skills:
- Proven experience in field marketing management
- Experience managing a global team and navigating cultural nuances
- Experience with customer events, including planning, execution, and analysis
- Strong project management and analytical skills
- Experience with CRM and marketing automation systems (HubSpot and Salesforce preferred)
- Excellent communication, interpersonal, and leadership skills
- Ability to thrive in a fast-paced, dynamic environment
- Ability to work independently and as part of a team
- Thick skin and ability to handle strong personalities
- Willingness to work flexible hours to accommodate global time zones
Preferred Skills:
- Experience in the hospitality industry
- Experience with high-growth companies or IPO transitions
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a senior marketing role in Belgium)
Benefits:
- Flexible working environment: Work from home or at one of our offices in Belgium, Spain, or London
- Flexible time off: Autonomy to manage your work-life balance
- Collaborative team: High-bar, friendly, creative, and passionate colleagues
- Career development: Workshops, frameworks, tools, training, and processes to realize your full potential
- Impactful work: Shape products relied on by 75,000+ users worldwide
- Comprehensive health insurance: Extensive coverage for you and your dependents
- Competitive compensation: Proactively maintained to value your work
- Referral bonuses: Earn rewards for bringing in new talent
Working Hours: Full-time, with flexibility to accommodate global time zones
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Belgium. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality technology, focusing on commercial strategy and revenue management for the travel and hospitality industry
Company Size: Medium-sized (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 2012, with a history of growth and expansion in the hospitality tech sector
Company Description:
- Lighthouse is the leading commercial platform for the travel & hospitality industry
- Transforms complexity into confidence by providing actionable market insights, business intelligence, and pricing tools
- Trusted by over 70,000 hotels in 185 countries, supported by 700+ employees
Company Specialties:
- Online hotel distribution
- Dashboard representation
- Business intelligence
- Software consumerization
- Rate shopper
- Revenue management
- Rate intelligence
- Forward-looking data
- Hotel tech
- Travel & hospitality
- Hotel management companies
- Group & chain hotels
Company Website: www.mylighthouse.com
ASSUMPTION: Lighthouse is a well-established company in the hospitality tech industry, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Senior-level role with significant impact on global field marketing strategy and execution
Reporting Structure: This role reports directly to the VP of Marketing and oversees a global team of field marketers
Work Arrangement: Remote OK, with flexibility to work from home or one of the company's offices in Belgium, Spain, or London
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to expand the team and take on additional responsibilities
- Chance to make a significant impact on the company's global field marketing strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's global field marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices with a focus on employee well-being and comfort
Office Location(s): Ghent, Belgium; Barcelona, Spain; London, UK
Geographic Context:
- Ghent, Belgium: A historic city with a vibrant cultural scene and a strong focus on innovation and technology
- Barcelona, Spain: A bustling city with a Mediterranean climate and a thriving tech industry
- London, UK: A global hub for business, finance, and technology
Work Schedule: Full-time, with flexibility to accommodate global time zones
ASSUMPTION: The location of this role offers a unique opportunity to work in a dynamic, international environment with a strong focus on growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in field marketing management and global team management
- Be prepared to discuss specific examples of your experience with event planning, budget management, and data-driven decision-making
- Demonstrate your understanding of the hospitality industry and Lighthouse's role within it
ATS Keywords: Field Marketing, Global Team Management, Event Planning, Budget Management, Data-Driven Decision Making, Hospitality Industry, Lighthouse
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Salesforce (CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Event management platforms (e.g., Cvent, Bizzabo)
ASSUMPTION: Proficiency in CRM and marketing automation systems is essential for this role, as well as experience with event management platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing a culture of continuous learning and improvement
- Collaboration: Working together to achieve common goals
- Integrity: Upholding the highest ethical standards in all aspects of our work
- Customer-centric: Prioritizing the needs and success of our customers
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
Work Style:
- Dynamic and fast-paced, with a focus on growth and innovation
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement
- Flexible and adaptable, with a willingness to accommodate global time zones
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable managing a global team and navigating cultural nuances?
- Do you have a proven track record of success in field marketing management?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have strong communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels?
ASSUMPTION: Lighthouse values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a willingness to adapt to a dynamic work environment.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the need for global consistency with regional customization
- Maintaining a strong ROI on field marketing activities in a dynamic and competitive market
- Keeping up with the latest trends and best practices in field marketing and event planning
- Navigating the complexities of the hospitality industry and its various stakeholders
ASSUMPTION: These challenges require a strategic and adaptable approach, with a strong focus on data-driven decision-making and continuous improvement.
📈 Similar Roles Comparison
- Field Marketing Manager (Global) vs. Regional Field Marketing Manager: Global role requires broader strategic thinking and more extensive team management, while regional roles focus on local market execution and adaptation
- Field Marketing Manager (Global) vs. Demand Generation Manager: Both roles focus on driving pipeline growth, but field marketing requires a stronger focus on event planning and management, while demand generation emphasizes digital channels and content marketing
- Career progression: Field Marketing Manager (Global) can lead to roles such as VP of Marketing, Chief Marketing Officer, or other senior leadership positions within the marketing department
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's global field marketing strategy.
📝 Sample Projects
- Planning and executing a global customer conference, including speaker selection, agenda development, and vendor management
- Developing and implementing a global event framework, including repeatable processes, templates, and best practices for field marketers to follow
- Analyzing event performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These projects require strong project management, analytical, and communication skills, with a focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's global field marketing strategy and how this role fits into it?
- How does the company support the growth and development of its field marketing team?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its field marketing efforts, and what metrics are most important for this role?
- What are the biggest challenges facing the field marketing team, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role and the company's global field marketing strategy, as well as your commitment to driving success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in field marketing management and global team management
- Prepare examples of your experience with event planning, budget management, and data-driven decision-making
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
