📌 Core Information
🔹 Job Title: Global Graduate Programme in Marketing and Sales
🔹 Company: British American Tobacco
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Fixed Term
🔹 Category: Marketing and Sales
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- An 18-month managerial programme designed for high-potential individuals
- Rotating through various positions to understand market dynamics and gain hands-on experience
- Self-driven projects with accountability from day one
- Diverse and multinational environment with opportunities for international rotations
- Competitive salary with annual bonus based on company performance
ASSUMPTION: This role is ideal for recent graduates or individuals with up to 3 years of professional experience seeking a fast-paced, international career in marketing and sales.
📋 Key Responsibilities
✅ Rotating through various positions to understand market dynamics and gain hands-on experience
✅ Engaging in self-driven projects with accountability from day one
✅ Developing sales skills through a 3-month Field Force rotation, potentially relocating to another city and receiving a car
✅ Managing key accounts, analyzing sales data, and building channel strategy during a 5-month Trade rotation
✅ Executing marketing campaigns, building consumer loyalty, and analyzing data and market trends during a 5-month Consumer Experience rotation
✅ Laying the foundation for a successful and internationally oriented leadership career in BAT
ASSUMPTION: This role requires strong analytical and decision-making skills, as well as the ability to balance multiple tasks in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, Economics, or similar
Experience: Recently graduated or up to 3 years of professional experience
Required Skills:
- Passion for marketing and sales, and a general knowledge of its core functions
- Analytical and decision-making skills
- Ability to balance multiple tasks in a fast-paced environment
- Strong intercultural competencies from international experiences
- Self-motivation, willingness to take initiative, and a drive to succeed
- National and/or international mobility
- Proficiency in English (both written & spoken); Polish nice-to-have
- Driving licence cat. B
Preferred Skills:
- Experience in the tobacco industry
- Familiarity with the Polish market
ASSUMPTION: This role requires a strong academic background in marketing, business, or a related field, as well as relevant experience or a strong interest in the tobacco industry.
💰 Compensation & Benefits
Salary Range: Competitive salary with annual bonus based on company performance
Benefits:
- Mentor support in development planning
- Private medical care
- Life insurance
- Co-financed sport card
- World-class leadership training in the UK with fellow graduates and senior colleagues from around the world
- Attractive training offer including LinkedIn Learning & internal training possibilities
- Competitive salary with annual bonus based on company performance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is competitive and based on industry standards for entry-level marketing and sales roles. The benefits package is designed to support the personal and professional development of the successful candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing
Company Size: 10,000+ employees
Founded: 1902
Company Description:
- British American Tobacco (BAT) is a global consumer goods business with a highly successful past and a transformational future.
- The company is spread across six continents and has more than 46,000 people worldwide.
- BAT is committed to reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for consumers.
- The company is becoming a business that defines itself by the consumer needs it meets, rather than the product it sells.
- BAT has a long history of sustainability achievements and is committed to high standards, placing it on the CDP A list for climate change in 2022 and in the Dow Jones Sustainability Indices for 21 years.
- The company has been named a Global Top Employer for its commitment to sustainability and providing career opportunities for all of its people around the world.
Company Specialties:
- Tobacco
- Supply Chain Management
- Marketing
- Corporate and Regulatory Affairs
- Careers
- FMCG
- Agricultural operations
- and Research & Development
Company Website: www.bat.com
ASSUMPTION: BAT is a well-established company with a strong global presence and a commitment to sustainability and employee development.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience)
Reporting Structure: The Global Graduate Programme in Marketing and Sales is a rotational programme with various reporting structures depending on the rotation.
Work Arrangement: Full-time, on-site
Growth Opportunities:
- After successful completion of the programme, graduates may become Junior managers in marketing and sales.
- Based on performance, graduates may receive an opportunity to go for an international rotation.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for international rotations and leadership positions within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
- The city is known for its rich history, vibrant culture, and diverse economy.
- Warsaw is an important political, cultural, and economic hub in Central and Eastern Europe.
Work Schedule: Full-time (40 hours per week), with potential for overtime during rotations
ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with a strong focus on business and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Assessment centre or on-site interview
- Final decision and offer
Key Assessment Areas:
- Analytical and decision-making skills
- Ability to balance multiple tasks in a fast-paced environment
- Intercultural competencies
- Self-motivation, willingness to take initiative, and a drive to succeed
- Familiarity with the tobacco industry and/or the Polish market
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your motivation for pursuing a career in marketing and sales and your interest in the tobacco industry.
- Demonstrate your ability to work effectively in a multinational and fast-paced environment.
- Showcase your analytical and problem-solving skills through examples from your academic or professional background.
ATS Keywords: Marketing, Sales, Tobacco Industry, Analytical Skills, Decision-Making, Intercultural Competencies, Self-Motivation, Initiative, Drive to Succeed, Polish Market, Global Graduate Programme
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through various assessment methods.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various software tools and technologies relevant to marketing and sales, as well as data analysis and project management.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Excellence
- Accountability
- Transparency
Work Style:
- Fast-paced and dynamic
- Multinational and diverse
- Focused on results and continuous improvement
- Collaborative and inclusive
Self-Assessment Questions:
- How do your personal values align with the company values of BAT?
- How do you approach working in a multinational and diverse team?
- How do you balance multiple tasks and prioritize your workload in a fast-paced environment?
ASSUMPTION: BAT values a strong cultural fit with its employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- The tobacco industry can be controversial, and candidates should be prepared to address potential concerns about working in this industry.
- The role requires frequent relocation and adaptation to new environments during rotations.
- The work arrangement is full-time, on-site, which may not be suitable for candidates seeking a more flexible work arrangement.
- The role may involve working with sensitive or confidential information, requiring a high level of discretion and trustworthiness.
ASSUMPTION: Candidates should be aware of the potential challenges associated with working in the tobacco industry and be prepared to address any concerns that may arise during the interview process.
📈 Similar Roles Comparison
- This role is a rotational programme designed to provide a broad overview of marketing and sales functions within a multinational corporation.
- Similar roles may include entry-level marketing or sales positions, but may not offer the same level of diversity and international exposure.
- Career paths for this role may include marketing or sales management, as well as opportunities for international rotations and leadership positions within the company.
ASSUMPTION: This role offers a unique opportunity for recent graduates or individuals with up to 3 years of professional experience to gain a wide range of skills and experience in marketing and sales within a global organization.
📝 Sample Projects
- Developing a marketing campaign for a new product launch in a specific region
- Analyzing sales data to identify trends and optimize channel strategy
- Executing a consumer loyalty programme to increase brand engagement and customer retention
- Managing a team of field representatives to achieve sales targets and maintain customer satisfaction
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter during their rotations and the skills they will develop throughout the programme.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the overall marketing and sales strategy of the company?
- What opportunities are there for international rotations and leadership development within the company?
- How does the company support the personal and professional development of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
