📌 Core Information
🔹 Job Title: Global Head of Brand & Content
🔹 Company: Cabify
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Branding
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Madrid) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global brand and content strategy
- Building a strong, differentiated brand identity for Cabify
- Collaborating with cross-functional teams to maximize marketing impact
- Managing budgets and external agencies
- Measuring and optimizing campaign performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a multicultural environment.
📋 Key Responsibilities
✅ Design and implement global brand, communication, and content strategy
✅ Establish brand guidelines ensuring consistency and coherence across markets
✅ Collaborate with local teams to adapt campaigns to regional cultural particularities
✅ Coordinate with stakeholders (Media, Product, Operations, Growth, Partnerships, etc.) to create relevant content for each funnel stage and audience
✅ Supervise creative execution by external agencies and providers
✅ Measure campaign impact, engagement, and performance, adjusting strategy based on data and learnings
✅ Promote the visibility and impact of the Marketing area as a key business driver
✅ Plan and manage the global Marketing budget, optimizing efficiency and impact
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field. MBA or relevant postgraduate degree is a plus.
Experience: Proven experience (10+ years) leading regional or global brand strategies in multicultural environments.
Required Skills:
- Proven track record in brand strategy and content development
- Strong leadership and stakeholder management skills
- Excellent written and verbal communication skills, with a strong storytelling ability
- Budget management and agency collaboration experience
- Fluency in Spanish and English
- Data analysis and performance measurement skills
Preferred Skills:
- Experience in the mobility or tech industry
- Knowledge of the Latin American market
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Proficiency in the Adobe Creative Suite and Microsoft Office Suite is expected.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated, based on market research and company size)
Benefits:
- Recharge Day
- Flexible hours and hybrid work model
- Monthly credit for Cabify app
- Access to Coursera for professional development
- Flexible compensation plans
- Discounts on restaurants, stores, and gyms
- Pet-friendly office
- Work equipment
- Snacks and coffee
Working Hours: Full-time, with a standard workweek of 40 hours, flexible schedule
ASSUMPTION: The salary range is estimated based on market research and company size. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cabify operates in the mobility and tech sectors, focusing on transforming cities into better living spaces and making them more sustainable, accessible, and humane.
Company Size: Cabify has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 2011, in Madrid, Spain
Company Description:
- Cabify is an Ibero-American mobility company that develops technology to transform cities
- Operates in 6 countries and more than 40 cities, connecting users, companies, and drivers safely, flexibly, and with quality
- Committed to environmental sustainability, aiming to be a zero-emissions company by 2030
Company Specialties:
- Mobility solutions
- Technology development
- Branding and marketing
- Sustainability and social responsibility
Company Website: cabify.com
ASSUMPTION: Cabify's commitment to sustainability and social responsibility is a key aspect of its company culture.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads a team of brand and content specialists
Work Arrangement: Hybrid work model, with a mix of on-site (Madrid) and remote work
Growth Opportunities:
- Potential to expand the role's scope as Cabify grows and enters new markets
- Opportunities to mentor and develop junior team members
- Possibility to take on additional responsibilities or lead special projects
ASSUMPTION: This role offers significant growth potential, given Cabify's ambitious expansion plans.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is a vibrant, multicultural city with a high quality of life
- Madrid's central location in Europe makes it an ideal hub for a global role
- The city offers a wide range of cultural, recreational, and culinary experiences
Work Schedule: Standard workweek of 40 hours, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to diverse employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and content development skills
- Leadership and stakeholder management abilities
- Communication and storytelling skills
- Cultural fit and alignment with Cabify's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Cabify's brand and business model in your application materials
- Prepare examples of your brand strategy and content development work to discuss during the interview
- Research Cabify's competitors and market position to show your industry knowledge
ATS Keywords: Brand strategy, content development, marketing leadership, stakeholder management, hybrid work, global brand, marketing budget, performance measurement, brand guidelines, cross-functional collaboration, marketing impact, cultural adaptation
ASSUMPTION: Cabify's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Own the city: Be proactive, take initiative, and make things happen
- Connect people: Foster a collaborative and inclusive environment
- Impact the world: Contribute to a more sustainable, accessible, and humane urban mobility
- Be yourself: Embrace diversity, authenticity, and individuality
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork
- Flexible and adaptable, with a willingness to take on new challenges and learn
- Data-driven and analytical, with a focus on performance measurement and optimization
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable taking initiative and making things happen?
- Are you an effective collaborator and communicator, able to work well with diverse teams and stakeholders?
- Do you share Cabify's commitment to sustainability, accessibility, and social responsibility in urban mobility?
ASSUMPTION: Cabify's company culture values proactivity, collaboration, and a strong commitment to its mission and values.
⚠️ Potential Challenges
- Managing a global brand and content strategy across diverse markets and cultures
- Balancing strategic thinking with hands-on execution and project management
- Adapting to a fast-panging, dynamic work environment
- Working effectively with remote team members and stakeholders
ASSUMPTION: These challenges require strong leadership, adaptability, and excellent communication skills.
📈 Similar Roles Comparison
- This role is unique in its global scope and focus on the mobility and tech sectors
- Similar roles in other industries may have a more narrow focus or less global reach
- Career progression in this role may involve expanding the brand's scope or taking on additional responsibilities
ASSUMPTION: This role offers a unique opportunity to shape a global brand in a rapidly growing industry.
📝 Sample Projects
- Developing and implementing a global brand refresh to better reflect Cabify's unique value proposition
- Creating targeted content campaigns to engage specific user segments and drive app downloads
- Collaborating with local teams to adapt global marketing initiatives to regional cultural particularities
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Cabify's global brand, and what initiatives are planned to further strengthen it?
- How does the Marketing team collaborate with other departments, such as Product and Operations, to ensure brand consistency and maximize impact?
- What are the key challenges facing Cabify's brand and marketing efforts in the coming years, and how can this role help address them?
- How does Cabify support the professional growth and development of its marketing team members?
- What is the expected timeline for this role to make a significant impact on Cabify's brand and marketing efforts?
ASSUMPTION: These questions help assess the role's strategic focus, cross-functional collaboration, and potential for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cabify job board
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your brand strategy and content development work to discuss during the interview
- Research Cabify's competitors and market position to show your industry knowledge
- Follow up with the Cabify HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
