📌 Core Information
🔹 Job Title: Global Head of Brand Content
🔹 Company: IMC
🔹 Location: Chicago, United States
🔹 Job Type: On-site
🔹 Category: Brand Content, Global Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (with regular travel to global offices)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a global content strategy aligned with brand pillars and values
- Leading and executing content projects from idea generation to execution across all platforms and regions
- Overseeing content governance to ensure consistency in tone, style, and quality
- Managing content on global social media channels, website, and third-party content platforms
- Exploring innovative content formats and emerging platforms to reach new audiences
- Using market research, audience insights, and performance metrics to track effectiveness and adapt content strategy
- Acting as a liaison for global production and enhancing the quality of partner-produced content
ASSUMPTION: This role requires a strategic mindset with a strong focus on global brand consistency and audience engagement. The ideal candidate will have extensive experience in brand content strategy and management in a global context.
📋 Key Responsibilities
✅ Develop and implement the global content strategy aligned with our brand pillars, values, and key messaging
✅ Lead and execute, in close collaboration with agencies, on the implementation of a content strategy from idea generation to execution, ensuring high-quality, engaging content for internal and external audiences
✅ Oversee content governance, ensuring consistency in tone, style, and quality across all channels and regions
✅ Manage content on our global social media channels, website, and third-party content platforms such as Glassdoor
✅ Lead content projects on underutilized channels such as TikTok and YouTube, exploring innovative content formats to reach new audiences
✅ Identify and capitalize on emerging content trends and platform opportunities to maintain a competitive edge
✅ Use market research, audience insights, and performance metrics to track effectiveness and adapt content strategy/brand positioning to enhance engagement and performance
✅ Act as a liaison for global production, own guidelines for video and photography, and enhance the quality of partner-produced content
ASSUMPTION: The successful candidate will have a proven track record in developing and executing global content strategies, with a strong focus on brand consistency and audience engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 12+ years of experience in brand content strategy and management, with a proven track record in a global or multi-regional context
Required Skills:
- Excellent communication skills, both written and verbal
- Creative mindset with a keen eye for detail and a passion for storytelling
- Collaborates to succeed and is able to manage multiple priorities and projects simultaneously
- Acts autonomous, enjoys a high degree of freedom and responsibility, and thrives in a high-performance culture
- Familiarity with emerging platforms and content formats, such as short-form videos and interactive media
Preferred Skills:
- Experience working with global teams and stakeholders
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a strong background in global brand content strategy and management, with a proven ability to develop and execute successful content strategies in a global context.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (based on experience and qualifications)
Benefits:
- Discretionary Bonus
- Paid Leave
- Insurance
Working Hours: Full-time (40 hours per week, with regular travel to global offices)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary offer will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1989
Company Description:
- IMC is a global trading firm powered by a cutting-edge research environment and a world-class technology backbone
- Since 1989, IMC has been a stabilizing force in financial markets, providing essential liquidity upon which market participants depend
- IMC's collaborative, high-performance culture is united by a commitment to giving back and continuous innovation
Company Specialties:
- Technology Driven Trading
- Market Making
- Technology and Business Operations
Company Website: http://www.imc.com
ASSUMPTION: IMC's global presence and focus on technology-driven trading make it an attractive employer for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a global team of content specialists
Work Arrangement: On-site with regular travel to global offices in Amsterdam, Sydney, and Mumbai
Growth Opportunities:
- Potential to expand the team and grow the content function
- Opportunities for professional development and skill-building
- Potential to take on additional responsibilities and advance within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the organization's global brand presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): Infinity Building, Amstelveenseweg 500, Amsterdam, Noord Holland, NL; Level 42, Quay Quarter Tower, 50 Bridge Street, Sydney, NSW 2000, AU; Willis Tower #4300, 233 South Wacker Drive, Chicago, IL 60606, US; 5 North Avenue, Level 2, Mumbai, 400051, IN; 100 Liverpool Street, London, England EC2M 2AT, GB; Poststrasse 2, Zug, ZG 6300, CH
Geographic Context:
- Chicago, IL, USA: A major global financial hub with a vibrant business community
- Amsterdam, NL: IMC's global headquarters, offering a dynamic and multicultural work environment
- Sydney, AU: A major global financial center with a strong focus on technology and innovation
- Mumbai, IN: A rapidly growing financial hub with a diverse and talented workforce
Work Schedule: Full-time (40 hours per week) with regular travel to global offices
ASSUMPTION: The global nature of this role requires a strong ability to work across time zones and collaborate with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation to showcase content strategy and execution skills
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and global brand awareness
- Content creation and execution skills
- Leadership and team management abilities
- Adaptability and cultural sensitivity
Application Tips:
- Tailor your resume and cover letter to highlight your global brand content strategy and management experience
- Prepare a portfolio or examples of your content work, showcasing your creativity and storytelling skills
- Research IMC's global presence and brand, and be prepared to discuss how you can contribute to its success
ATS Keywords: Brand Content Strategy, Global Marketing, Content Management, Social Media Management, Content Governance, Emerging Platforms, Innovative Content Formats, Storytelling, Market Research, Audience Insights, Performance Metrics
ASSUMPTION: IMC's application process is designed to assess the candidate's strategic thinking, content creation skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Video and photo editing software (e.g., Adobe Premiere Pro, Adobe Photoshop)
ASSUMPTION: The successful candidate will have experience with a range of content management, social media management, and analytics tools, as well as proficiency in video and photo editing software.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous learning
- Performance: Striving for excellence in all aspects of the business
- Integrity: Upholding the highest ethical standards in all actions
Work Style:
- Highly collaborative and team-oriented
- Fast-paced and dynamic, with a focus on results and execution
- Data-driven and analytical, with a strong emphasis on performance metrics
Self-Assessment Questions:
- How do you approach collaborating with global teams and stakeholders to develop and execute content strategies?
- Can you provide an example of a time when you identified and capitalized on an emerging content trend or platform opportunity?
- How do you ensure consistency in brand tone, style, and quality across multiple channels and regions?
ASSUMPTION: IMC's collaborative, high-performance culture values candidates who are innovative, data-driven, and committed to working together to achieve common goals.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the need for global brand consistency with regional customization
- Keeping up with the rapidly evolving content landscape and emerging platforms
- Adapting to a fast-paced, dynamic work environment with a strong focus on performance
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their global brand content strategy and management experience to drive engagement and performance.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on global brand content strategy and execution, requiring a strong understanding of both marketing and content creation principles
- This role is unique in its global scope and emphasis on emerging content trends and platforms
- Career progression in this role could lead to senior marketing or content leadership positions within the organization or other global financial services firms
ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in global brand content strategy and management to make a significant impact on a global financial services firm's brand presence.
📝 Sample Projects
- Developing and executing a global content strategy for a new product launch, tailored to regional audiences and platforms
- Creating and implementing a content governance framework to ensure consistency in brand tone, style, and quality across all channels and regions
- Identifying and capitalizing on emerging content trends and platform opportunities to reach new audiences and enhance engagement
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, requiring a strong understanding of global brand content strategy and management principles.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall global marketing strategy?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and stakeholders?
- What are the key priorities for this role in the first 90 days?
- How does IMC support the professional development and growth of its employees in this role?
- What are the most significant challenges facing the global brand content function, and how can this role address them?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the organization, and the global brand content landscape, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.eu.greenhouse.io/imc/jobs/4635064101
- Tailor your resume and cover letter to highlight your global brand content strategy and management experience, as well as your familiarity with emerging platforms and content formats
- Prepare a portfolio or examples of your content work, showcasing your creativity and storytelling skills
- Research IMC's global presence and brand, and be prepared to discuss how you can contribute to its success during your interviews
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
