📌 Core Information
🔹 Job Title: Global Influencer Manager
🔹 Company: Diageo
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing influencer collaborations to enhance brand growth
- Developing Diageo's global partnership strategy
- Working closely with various teams to implement best practices
- Tracking performance and driving continuous learning
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects in a dynamic environment.
📋 Key Responsibilities
✅ Develop and refine Diageo's approach to influencer partnerships, ensuring compliance with guidelines while maintaining high standards
✅ Define and deploy partnership best practice to hubs, markets, and GBTs
✅ Identify and implement opportunities to drive efficiencies and performance improvements to the operating model, WoW, and best practice
✅ Deliver regular communications and performance reports to celebrate success, monitor progress, and establish a continuous learning agenda
✅ Collaborate with the wider media team and markets to increase monetization of influencer and search campaigns
✅ Identify and implement technology tools to support ease of best practice implementation and compliance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Not specified
Experience: At least 6 years of digital marketing experience, ideally within CPG companies
Required Skills:
- Proven experience in influencer marketing or partnerships
- Strong understanding of the digital ecosystem
- Excellent verbal and written communication skills
- Curious self-starter with the ability to manage multiple projects simultaneously
- Ability to influence, persuade, and lead broader teams and build relationships
Preferred Skills:
- Experience working with global brands
- Fluency in multiple languages
ASSUMPTION: Candidates should have a solid understanding of the influencer marketing landscape and experience working with global brands.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Contemporary work-life balance policies and wellbeing activities
- On-site gym or subsidised gym membership
- Contributory pension scheme
- Comprehensive health insurance for you and your family
- Annual bonus based on base salary (dependent on performance)
- Share options
- 28 days’ vacation per annum
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The estimated salary range is based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1826 (as Guinness Brewery)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company has a rich history, with many of its brands having centuries-old heritage
- Diageo is committed to investing in the future and being mindful of its impact on people and the planet
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand management
- Premium Wines and Spirits Supplier
- Luxury
- Super premium
- Beer
- Consumer goods
- E-commerce
- Beverages
- Spirits
- FMCG
- Brand owners
Company Website: http://diageo.com
ASSUMPTION: Diageo's extensive portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth and progression
Reporting Structure: Reports directly to the Global Head of Media, with matrix reporting to regional hubs and markets
Work Arrangement: On-site, with potential for occasional remote work
Growth Opportunities:
- Potential to expand the role's scope and impact as Diageo's influencer marketing strategy evolves
- Opportunities to work with diverse teams across the globe, gaining exposure to various aspects of the business
- Possibility to progress to a more senior role within the media or marketing functions
ASSUMPTION: This role offers a unique opportunity to shape Diageo's influencer marketing strategy and make a significant impact on the company's brand portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Lakeside Drive, Park Royal, London, NW10 7HQ, United Kingdom
Geographic Context:
- London is a major global hub for the beverage industry
- The office is located in the Park Royal area, with easy access to public transportation
- The area offers a mix of retail, dining, and entertainment options
Work Schedule: Full-time, with flexible working hours and the option to work from home occasionally
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee wellbeing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final round interview, potentially with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of the digital ecosystem and influencer marketing landscape
- Cultural fit and alignment with Diageo's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or inspired by
- Research Diageo's brand portfolio and understand their unique selling propositions
- Be ready to discuss your thoughts on the future of influencer marketing and its role in Diageo's brand strategy
ATS Keywords: Influencer marketing, digital marketing, strategic planning, cross-functional collaboration, project management, brand growth, global partnerships, compliance, media investments, technology tools
ASSUMPTION: Diageo's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Our consumers are at the heart of everything we do
- Winning requires teamwork
- Every person with an idea has the power to make a difference
- Quality is our signature
- Our success is built on our people
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and insight-led
- Committed to continuous learning and improvement
- Focused on delivering results and driving growth
Self-Assessment Questions:
- How do you align with Diageo's value of putting consumers at the heart of everything we do?
- Describe a time when you had to adapt quickly to a significant change in your work environment. How did you approach this, and what was the outcome?
- How do you ensure the quality of your work, especially when working on multiple projects simultaneously?
ASSUMPTION: Diageo values candidates who embody their core values and can thrive in their collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the rapidly evolving influencer marketing landscape
- Ensuring compliance with Diageo's marketing code and platform partners' guidelines
- Balancing the need for creativity and innovation with the requirement for consistent, on-brand messaging
ASSUMPTION: These challenges require strong project management skills, adaptability, and a deep understanding of Diageo's brand portfolio and marketing guidelines.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the influencer marketing landscape and the ability to build and maintain relationships with influencers and content creators
- Compared to other global marketing roles, this position has a more narrow focus on influencer partnerships and collaborations
- Career progression in this role may involve expanding its scope to encompass other aspects of Diageo's marketing strategy or moving into a more senior role within the media or marketing functions
ASSUMPTION: This role offers a unique opportunity to specialize in influencer marketing and make a significant impact on Diageo's brand portfolio.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign for one of Diageo's premium spirit brands
- Conducting a comprehensive review of Diageo's influencer marketing standards and optimizing them for improved compliance and effectiveness
- Identifying and implementing technology tools to streamline the influencer partnership process and enhance data-driven decision-making
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Global Influencer Manager role.
❓ Key Questions to Ask During Interview
- How does Diageo plan to evolve its influencer marketing strategy in the next 1-3 years?
- What are the key priorities for this role in the first 90 days?
- How does Diageo measure the success of its influencer marketing campaigns, and what metrics are most important to track?
- What opportunities exist for collaboration with other teams or functions within Diageo to enhance the impact of influencer marketing?
- How does Diageo support the professional development and growth of its employees?
ASSUMPTION: These questions demonstrate your interest in Diageo's long-term strategy, your commitment to driving results, and your desire to grow within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or inspired by
- Research Diageo's brand portfolio and understand their unique selling propositions
- Be ready to discuss your thoughts on the future of influencer marketing and its role in Diageo's brand strategy
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
