Assistant Marketing Manager, Global Campaigns and Influencers

📌 Core Information

🔹 Job Title: Assistant Marketing Manager, Global Campaigns and Influencers

🔹 Company: Love, Bonito

🔹 Location: Remote (Philippines)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and executing global campaigns for Love, Bonito
• Collaborating with cross-functional teams and external partners
• Analyzing and optimizing brand marketing performance
• Managing global influencer relationships and brand marketing budget
• Leading and developing a global campaigns and influencer marketing team

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams. The ideal candidate will have experience in brand marketing strategy development and execution, preferably in a global context.

📋 Key Responsibilities

✅ Develop and execute global campaigns, ensuring clear and coherent storytelling aligned with business outcomes

✅ Serve as Campaigns PMO, liaising and collaborating with marketing channel leads and cross-functional teams

✅ Oversee 360 integration of marketing pillars and ensure various channels communicate the same story or messaging

✅ Lead the development and timely execution of global GWPs and other tactical content

✅ Manage and build long-term relationships with key global influencers

✅ Manage brand marketing budget efficiently

✅ Lead and develop a lean and mean global campaigns and influencer marketing team

✅ Partner closely with HQ marketing functions to amplify campaigns

✅ Ensure full visibility and clarity group-wide on global campaign initiatives by effectively coordinating with relevant stakeholders

ASSUMPTION: This role requires a high degree of professionalism, work ethic, judgement, and keen attention to detail. The ideal candidate will be a self-starter with a performance-driven attitude and a hunger for results.

🎯 Required Qualifications

Education: Relevant degree in business, marketing communications, or other related fields

Experience: 5+ years of relevant work experience in brand marketing strategy development and execution, preferably in a fast-paced environment or global context, and preferably with managerial experience

Required Skills:

• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders
• Analytical mindset with a focus on data-driven decision-making
• Proficiency in marketing tools and platforms
• Familiarity with trends and best practices in digital marketing and content creation
• Passion for full-funnel growth with superior analytical acumen
• Genuine interest in fashion and general female consumer products
• Ability to think and work strategically and systematically

Preferred Skills:

• Experience in influencer marketing
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will be a Love, Bonito ambassador who believes in and embodies the company's culture and core values.

💰 Compensation & Benefits

Salary Range: Based on experience and market conditions, the estimated salary range for this role is PHP 800,000 - PHP 1,200,000 per year. Love, Bonito offers competitive compensation packages and a comprehensive benefits package, including:

Benefits:

• Comprehensive corporate insurance (fully covered visits at panel clinics, dental coverage, maternity reimbursement)
• Learning and development opportunities (subscription plans to best-in-class resources, personal development fund, dedicated leadership training, Friday PM off for learning)
• Generous staff discount off LB products
• Corporate partnerships with various companies
• Employee-driven peer-to-peer recognition platform
• Internal referral program

Working Hours: Full-time (40 hours per week), with flexible work arrangement (work from anywhere, remote work according to HQ operating hours)

ASSUMPTION: Love, Bonito offers a competitive salary and benefits package, with a focus on employee growth and development.

📌 Applicant Insights

🔍 Company Context

Industry: Love, Bonito is a leading direct-to-consumer, omni-channel womenswear brand in Southeast Asia, focusing on empowering Asian women and celebrating their diversity. The company operates in a competitive retail apparel and fashion industry, with a strong emphasis on e-commerce and omnichannel retail.

Company Size: Love, Bonito has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Love, Bonito was founded in 2010, with a mission to create apparels that are "Ready-to-live, not just ready-to-wear." The company has since grown to become a prominent player in the Southeast Asian fashion scene, with an omnichannel presence in international markets.

Company Description:

• Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand, celebrating and uplifting Asian women
• The company offers a range of apparels designed for life's various moments through three key lines: Signatures, Staples, and capsule collections
• Love, Bonito is committed to women empowerment through diverse representation, investments in like-minded women ventures, and dedicated community outreach

Company Specialties:

• Fashion
• eCommerce
• Retail
• Women's clothing
• Tech
• Omnichannel

Company Website: http://www.lovebonito.com

ASSUMPTION: Love, Bonito is a dynamic and growing company with a strong focus on empowering Asian women and celebrating their diversity. The company's commitment to women empowerment and community outreach sets it apart in the competitive retail apparel and fashion industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Assistant Marketing Manager, Global Campaigns and Influencers, reports directly to the Brand Marketing Manager and works closely with cross-functional teams, including marketing channel leads and external partners.

Work Arrangement: This role offers a flexible work arrangement, allowing employees to work remotely from anywhere, with remote work according to HQ operating hours.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional markets or product lines
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing department and the company.

🌍 Location & Work Environment

Office Type: Remote (work from anywhere)

Office Location(s): Love, Bonito's headquarters are in Singapore, with an omnichannel presence in international markets, including the Philippines

Geographic Context:

• The Philippines is a growing market for Love, Bonito, with a strong focus on e-commerce and omnichannel retail
• The company's remote work arrangement allows employees to work from anywhere in the Philippines, providing flexibility and convenience
• The Philippines offers a vibrant and dynamic fashion scene, with opportunities for growth and innovation

Work Schedule: Full-time (40 hours per week), with flexible work arrangement (work from anywhere, remote work according to HQ operating hours)

ASSUMPTION: Love, Bonito's remote work arrangement provides employees with the flexibility to work from anywhere in the Philippines, allowing for a better work-life balance and increased productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with Love, Bonito's core values
• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Communication and collaboration skills
• Analytical mindset and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for fashion and women empowerment in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with diverse teams

ATS Keywords: Global campaigns, influencer marketing, brand marketing, project management, cross-functional teams, strategic thinking, data-driven decision-making, fashion, women empowerment

ASSUMPTION: Love, Bonito's application process is designed to assess candidates' cultural fit, strategic thinking, and problem-solving skills, with a focus on finding the best fit for the company's dynamic and growing team.

🛠️ Tools & Technologies

• Marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Love, Bonito uses a range of marketing, project management, and communication tools to facilitate collaboration and streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• People Matter
• Go Above & Beyond
• Be Bold, Be Creative
• Always Keep It Real
• Growth Mindset
• We’re Better Together!

Work Style:

• Collaborative and team-oriented
• Performance-driven and results-focused
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• How do you embody Love, Bonito's core values in your daily work?
• Can you provide an example of a time when you went above and beyond to achieve a goal or overcome a challenge?
• How do you approach collaboration and teamwork in a remote work environment?

ASSUMPTION: Love, Bonito's company values and work style emphasize collaboration, performance, adaptability, and creativity. Candidates should be able to demonstrate their alignment with these values and work style preferences in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and external partners
• Analyzing and optimizing brand marketing performance
• Adapting to a remote work environment and managing a global team
• Balancing the demands of global campaigns and influencer marketing with other marketing priorities

ASSUMPTION: The Assistant Marketing Manager, Global Campaigns and Influencers, faces several challenges in this role, including managing multiple priorities, collaborating effectively with diverse teams, and adapting to a remote work environment. Successful candidates will be able to demonstrate their ability to overcome these challenges and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Global Campaign Manager or Influencer Marketing Manager position, with a focus on global campaign development, execution, and management
• Unlike other marketing roles, this position requires a strong focus on global campaign strategy and influencer marketing, with a broader scope of responsibilities
• Career progression in this role may lead to senior marketing positions, such as a Senior Marketing Manager or Head of Marketing, with expanded responsibilities and leadership opportunities

ASSUMPTION: The Assistant Marketing Manager, Global Campaigns and Influencers, is a unique role that combines global campaign strategy, influencer marketing, and project management. Candidates should have relevant experience in these areas and be prepared to take on a broad scope of responsibilities.

📝 Sample Projects

• Developing and executing a global influencer marketing campaign to launch a new product line
• Collaborating with cross-functional teams to create and implement a global marketing strategy for a major brand event
• Analyzing and optimizing brand marketing performance across multiple channels and regions

ASSUMPTION: The Assistant Marketing Manager, Global Campaigns and Influencers, will have the opportunity to work on high-impact projects that require strategic thinking, collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Love, Bonito support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Love, Bonito approach diversity, equity, and inclusion in its marketing efforts and company culture?
• What are the biggest challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during their interview, focusing on the team structure, company culture, priorities, and challenges facing the marketing department and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with diverse teams
• If selected, participate in online interviews with the HR team and relevant team members
• Follow up with the hiring manager within one week of the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.