📌 Core Information
🔹 Job Title: Global Lifecycle Marketing Director
🔹 Company: Global Payments Inc.
🔹 Location: Remote Office, Georgia, USA (Atlanta, Georgia, USA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (10% travel, some international)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing lifecycle marketing strategies to drive engagement, conversion, retention, and loyalty across the customer journey.
- Leading a small international team to deliver optimal communication experiences and maximize customer lifetime value for direct and partner merchant customers.
- Collaborating with local country campaign managers and lifecycle marketing team members to ensure programs are optimized for local market needs.
- Analyzing customer data and behavior to identify trends and insights within the customer journeys.
- Optimizing existing lifecycle programs and campaigns based on data and results.
- Hiring and growing a team of lifecycle marketing professionals for Europe and Asia regions.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in lifecycle marketing to drive success across multiple channels and regions.
📋 Key Responsibilities
✅ Develop and implement lifecycle marketing strategies to improve customer engagement, conversion, and retention, aligning with business goals.
✅ Define and optimize customer journeys across various touchpoints, working with local country campaign managers and lifecycle marketing team members to ensure programs are optimized for local market needs.
✅ Identify and address customer pain points to improve the customer experience, mapping out customer journeys and identifying key touchpoints for engagement.
✅ Design and implement multi-channel lifecycle programs (e.g., email, in-app messaging, SMS).
✅ Develop and manage a lifecycle marketing roadmap, including experimentation and testing with your team.
✅ Create and manage customer segmentation strategies with the Marketing CRM data team.
✅ Analyze customer data and behavior to identify trends and insights within the customer journeys.
✅ Optimize existing lifecycle programs and campaigns based on data and results.
✅ Develop and implement A/B testing strategies to improve campaign performance.
✅ Monitor and report on campaign performance and key metrics, sharing what worked and what didn’t in monthly and quarterly business reviews.
✅ Collaborate with cross-functional teams (e.g., product, sales, customer success, and within marketing functions) to create clear and consistent communications of goals and success metrics.
✅ Create financial business cases to continue investment in automated lifecycle marketing programs.
✅ Work with the creative team and within your team to develop and manage engaging and relevant content for various lifecycle stages.
✅ Ensure consistent brand and messaging across all channels and touchpoints.
✅ Host best practices and learning sessions to drive a culture of innovation and test & learn spirit across the organization.
ASSUMPTION: This role requires a strong understanding of customer behavior, segmentation, and lifecycle marketing best practices, as well as excellent written and verbal communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 8+ years of experience in lifecycle marketing with a proven track record of improving revenue results and customer engagement
Required Skills:
- Proficient in marketing automation tools such as Marketo, HubSpot, or Salesforce Marketing Cloud (Marketo certified a plus)
- 5+ years of multi-channel marketing experience, including SEM, SEO, and how they integrate into the journeys
- 3+ years of international digital and/or email marketing experience for Europe and Asia-Pacific regions
- Strong leadership and management skills to create and grow a team and work effectively across marketing and other business functions
- Analyze data and identify trends and insights
- Excellent written and verbal communication skills
- Must have prior professional experience in creating monthly and business reports and presenting a comprehensive view of program results and next steps
- Highly collaborative to help team work across functions
- Lead by example and inspire collaboration and a test & learn spirit across the organization
Preferred Skills:
- Fluency in additional languages (besides English)
ASSUMPTION: Candidates with experience in the payments industry or relevant experience in a similar role will have an advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in the Marketing field with 10+ years of experience in the Atlanta, GA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
- Employee discounts on company products and services
Working Hours: Full-time (40 hours per week, with some flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Marketing field with 10+ years of experience in the Atlanta, GA area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on payments technology and software solutions
Company Size: 10,001+ employees (Fortune 500 company)
Founded: 1967 (as Total System Services, Inc.)
Company Description:
- Global Payments is a leading worldwide provider of payment technology and software solutions.
- The company delivers a range of products and services that enable companies to accept and process payments from a variety of sources, both in-store and online.
- Global Payments operates across North America, Europe, Asia Pacific, and Latin America, serving over 3 million companies and 1,300 financial institutions.
Company Specialties:
- Payments
- Ecommerce
- Point of sale
- Payment technology
- Merchant services
- Integrated payments
- Software solutions
- Omnichannel payments
- Cross-border payments
- Financial services
- Mobile payments
- Digital wallets
- Online payments
- Unified commerce
- Contactless payments
- Embedded fintech
- Issuing
- Mobile point of sale
- Fintech
- Issuer solutions
- B2B payments
Company Website: http://company.globalpayments.com/
ASSUMPTION: Global Payments is a well-established company with a strong presence in the payments industry, offering a wide range of products and services to its clients.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Senior Vice President of Global Marketing Operations
Reporting Structure: This role will lead a small international team of lifecycle marketing professionals, with the potential to grow the team in the future
Work Arrangement: Remote (10% travel, some international) with flexible working hours and the ability to work from home
Growth Opportunities:
- Potential to grow and expand the lifecycle marketing team in Europe and Asia regions
- Opportunities for career advancement within the Global Marketing Operations team or other departments within the company
- Chance to work on high-impact projects that drive business growth and improve customer experience
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the Atlanta, GA headquarters or other Global Payments offices)
Office Location(s): Atlanta, GA (headquarters), with the option to work from other Global Payments offices or remotely
Geographic Context:
- The Atlanta, GA area offers a diverse range of cultural, recreational, and dining options, with a mild climate and easy access to major transportation hubs.
- Global Payments has a strong presence in the Atlanta, GA area, with numerous offices and a large employee base.
- The company's headquarters is located in the Buckhead neighborhood, a vibrant and upscale area of the city.
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work and the ability to work from home
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while still being part of a global team with a strong presence in the Atlanta, GA area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of lifecycle marketing strategies and their application to the payments industry
- Showcase your ability to lead and manage a team, as well as your experience working with cross-functional teams
- Prepare examples of your past successes in improving customer engagement, conversion, and retention through lifecycle marketing programs
ATS Keywords: Lifecycle Marketing, Customer Engagement, Marketing Automation, Data Analysis, Multi-Channel Marketing, Team Leadership, Customer Segmentation, A/B Testing, Campaign Performance, Customer Journey Mapping, International Marketing, Communication Skills, Collaboration, Innovation, Problem Solving, Strategic Planning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, leadership abilities, and cultural fit, with a strong emphasis on their experience in lifecycle marketing and relevant industry knowledge.
🛠️ Tools & Technologies
- Marketo (or other marketing automation tools)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The successful candidate will have experience with marketing automation tools, CRM software, and data analysis tools, as well as strong proficiency in project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-focused and committed to excellence
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous roles, and how would you apply this mindset to the lifecycle marketing strategies for Global Payments?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or team dynamics, and how did you successfully navigate that situation?
- How do you approach collaboration and teamwork, and can you share an example of a time when you led a team to achieve a common goal?
ASSUMPTION: Global Payments values a customer-centric, innovative, and collaborative work environment, with a strong emphasis on accountability, respect, and inclusion. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, data-driven, and team-focused work environment.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and regions
- Balancing the need for global consistency with the requirement to optimize programs for local market needs
- Keeping up with the latest trends and best practices in lifecycle marketing and marketing automation
- Ensuring consistent brand and messaging across all channels and touchpoints
- Managing the expectations and priorities of multiple stakeholders, including local country campaign managers, lifecycle marketing team members, and other cross-functional teams
ASSUMPTION: The successful candidate will need to be adaptable, resilient, and able to manage multiple priorities and stakeholders effectively to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on international lifecycle marketing for the payments industry, with a strong emphasis on customer engagement, conversion, and retention.
- Compared to similar roles in other industries, this position requires a deep understanding of the payments ecosystem and the unique challenges and opportunities presented by the global merchant customer base.
- Career progression in this role could lead to senior leadership positions within the Global Marketing Operations team or other departments within the company, with the potential to shape the future of lifecycle marketing for the payments industry.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the global payments industry, with the potential for significant career growth and development within the company.
📝 Sample Projects
- Developing and implementing a multi-channel lifecycle marketing campaign to improve customer engagement and retention for small and mid-sized merchants in the Europe region
- Analyzing customer data and behavior to identify trends and insights within the customer journeys for large enterprise customers in the Asia-Pacific region, and using those insights to optimize existing lifecycle programs and campaigns
- Collaborating with local country campaign managers and lifecycle marketing team members to ensure that lifecycle marketing programs are optimized for local market needs, while maintaining global consistency in brand and messaging
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to make a significant impact on customer engagement, conversion, and retention for Global Payments' global merchant customer base.
❓ Key Questions to Ask During Interview
- Can you describe the current state of lifecycle marketing at Global Payments, and what are the key priorities for this role in the first 90 days?
- How does the Global Marketing Operations team collaborate with other departments within the company, and what are the key cross-functional relationships for this role?
- What are the most significant challenges facing the lifecycle marketing team, and how can this role help to address those challenges?
- How does Global Payments support the growth and development of its employees, and what opportunities are there for professional growth and advancement within the company?
- What is the company's approach to innovation and staying ahead of industry trends in lifecycle marketing and marketing automation?
ASSUMPTION: These key questions will help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and approach to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on lifecycle marketing, customer engagement, and team leadership
- Prepare examples of your past successes in improving customer engagement, conversion, and retention through lifecycle marketing programs
- Be ready to discuss your approach to data-driven decision-making, strategic planning, and collaboration with cross-functional teams during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
