Global Loyalty Marketing Lead - Fixed term contract

📌 Core Information

🔹 Job Title: Global Loyalty Marketing Lead - Fixed term contract

🔹 Company: Just Eat Takeaway.com

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Amsterdam office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global loyalty marketing strategies to drive customer engagement and ROI
• Collaborating cross-functionally with Product, Tech, Marketing, CRM, and Analytics teams to optimize loyalty features and improve UX
• Acting as a subject matter expert for Just Eat Takeaway.com’s (JET) loyalty marketing initiatives
• Monitoring and analyzing key performance metrics to iterate on strategies and improve customer participation and satisfaction

ASSUMPTION: This role requires a strategic mindset and experience in designing and scaling loyalty programs. The global nature of the role demands strong stakeholder management and communication skills to align cross-functional teams and local markets.

📋 Key Responsibilities

✅ Co-lead the global marketing communication strategy and playbook for our new ‘best in class’ loyalty proposition

✅ Develop and scale robust end-to-end global loyalty campaigns that can be effectively executed at the local level to drive strong customer engagement and ROI

✅ Continually optimize our strategy, incorporating market best practices along with customer insights and behaviour trends

✅ Partner with local markets to leverage key learnings and insights to inform future global initiatives

✅ Lead the evolution of our StampCards program, driving customer engagement and supporting partner adoption to maximize redemption opportunities

✅ Collaborate with Product & Tech, Marketing, CRM, Customer Intelligence, and Analytics teams to optimize loyalty features, improve UX, and drive customer retention

✅ Identify customer-centric research opportunities to inform propositions to maintain a competitive edge

✅ Monitor and analyze key performance metrics on a monthly basis, iterating on strategies to improve customer participation and satisfaction

✅ Act as a subject matter expert for JET’s loyalty marketing initiatives, keeping the pulse on competitor strategies/trends and aligning stakeholders across markets and workstreams

ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making. Strong project management skills are essential to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in Loyalty, CRM, Retention Marketing, or Product roles

Required Skills:

• Proven experience in designing and scaling loyalty programs
• Strong strategic mindset with a customer-centric approach
• Excellent stakeholder management, communication, and collaboration skills
• Data-driven approach, comfortable analyzing large amounts of customer data and campaign performance
• Experience working in a fast-paced, global environment with multiple markets and teams
• Fluency in English, other languages are a plus

Preferred Skills:

• Experience with GA 360, Tableau, or SQL
• Familiarity with the food delivery industry

ASSUMPTION: The required skills section emphasizes the need for a strong strategic mindset, excellent communication skills, and experience in loyalty marketing. Familiarity with data analysis tools and the food delivery industry is a plus but not a requirement.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager role in Amsterdam)

Benefits:

• Competitive benefits package
• Flexible working hours
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time (40 hours per week), with flexibility for remote work one day per week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Amsterdam with 5-10 years of experience. The benefits package is competitive and includes flexible working hours and opportunities for professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers and restaurants through its platform in 17 countries.

Company Size: 10,001+ employees (globally)

Founded: 2006 (as Just Eat, merged with Takeaway.com in 2020)

Company Description:

• Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers and restaurants through its platform in 17 countries.
• The company offers a fun, fast-paced, and supportive work environment where employees can be themselves and grow both personally and professionally.
• Just Eat Takeaway.com is committed to creating an inclusive culture that encourages diversity and fosters a sense of belonging for all employees.

Company Specialties:

• Online food delivery
• Technology and product development
• Marketing and e-commerce
• Talent acquisition and business development

Company Website: careers.justeattakeaway.com

ASSUMPTION: Just Eat Takeaway.com is a large, global company with a dynamic and international work environment. The company values diversity, inclusion, and employee growth.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth and progression

Reporting Structure: This role reports directly to the Global Head of Loyalty Marketing and works closely with cross-functional teams and local markets

Work Arrangement: On-site in Amsterdam with flexibility for remote work one day per week

Growth Opportunities:

• Progression to a senior leadership role within the loyalty marketing team
• Expansion into new markets and regions
• Broadening of responsibilities to include additional marketing channels or customer segments

ASSUMPTION: This role offers opportunities for professional growth and development within the loyalty marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Amsterdam

Office Location(s): Piet Heinkade 61, Amsterdam, North Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, with a vibrant and multicultural atmosphere
• The city is known for its historic canals, museums, and diverse food scene
• Amsterdam is a major hub for international business and technology

Work Schedule: Full-time (40 hours per week) with flexibility for remote work one day per week

ASSUMPTION: The office environment is modern and collaborative, with opportunities for remote work to balance work-life responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Global Head of Loyalty Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and analytical skills
• Cultural fit and alignment with Just Eat Takeaway.com’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the food delivery industry and loyalty marketing trends
• Prepare examples of successful loyalty marketing campaigns you have led or contributed to

ATS Keywords: Loyalty marketing, global strategy, campaign development, customer engagement, ROI, stakeholder management, data analysis, food delivery industry

ASSUMPTION: The application process is thorough and assesses candidates’ strategic thinking, cross-functional collaboration, and cultural fit. Tailoring your application to the role and demonstrating relevant experience is essential for success.

🛠️ Tools & Technologies

• GA 360
• Tableau
• SQL
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with GA 360, Tableau, and SQL is preferred but not required. The role requires strong project management skills and the ability to work with various tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Agile
• Ambitious

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you ensure that your loyalty marketing strategies are customer-centric and drive value for existing and prospective JET members?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to optimize loyalty features and improve customer retention?
• How do you stay up-to-date with industry trends and competitor strategies in the loyalty marketing space?

ASSUMPTION: Just Eat Takeaway.com values a customer-centric, collaborative, and inclusive work environment. Candidates should assess their fit with the company’s values and work style before applying.

⚠️ Potential Challenges

• Balancing global strategy with local market execution
• Managing multiple stakeholders and priorities across cross-functional teams
• Keeping up with the fast-paced nature of the food delivery industry and consumer behavior
• Working in a dynamic and international work environment with diverse cultural backgrounds

ASSUMPTION: The role presents unique challenges related to balancing global strategy with local market execution, managing multiple stakeholders, and working in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its global focus and cross-functional collaboration, requiring strong stakeholder management and strategic thinking skills
• Industry-specific context: The food delivery industry is highly competitive and dynamic, with a strong focus on customer experience and engagement
• Career path comparison: This role offers opportunities for professional growth and development within the loyalty marketing team and the broader organization

ASSUMPTION: This role is unique in its global focus and cross-functional collaboration, presenting distinct challenges and opportunities compared to related positions in the industry.

📝 Sample Projects

• Developing and executing a global loyalty campaign to drive customer engagement and redemption rates for a new loyalty proposition
• Conducting market research to identify customer-centric research opportunities and inform propositions to maintain a competitive edge
• Optimizing the StampCards program to drive customer engagement and support partner adoption, maximizing redemption opportunities

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong project management skills and a data-driven approach.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader loyalty marketing strategy for Just Eat Takeaway.com?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Just Eat Takeaway.com support the professional growth and development of its employees?
• What are the key challenges facing the loyalty marketing team, and how can this role help address them?
• How does Just Eat Takeaway.com foster a culture of innovation and continuous improvement?

ASSUMPTION: These key questions help candidates assess the strategic importance of the role, the company’s commitment to employee growth, and the challenges facing the loyalty marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful loyalty marketing campaigns you have led or contributed to
• Follow up with the Just Eat Takeaway.com HR team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.