📌 Core Information
🔹 Job Title: Global Marketing and Brand Manager
🔹 Company: CrazyLabs
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote OK)
🚀 Job Overview
Key aspects of this role include:
- Shaping CrazyLabs' brand voice and internal/external communications
- Fostering employee engagement across a global, remote workforce
- Creating dynamic content using cutting-edge AI tools
- Managing social media platforms and digital assets
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on employee engagement and brand management.
📋 Key Responsibilities
✅ Implement employee engagement initiatives to connect and inspire a diverse, global workforce
✅ Create and manage engaging social media content across platforms, integrating generative AI tools
✅ Produce high-quality video content for internal storytelling and external brand building
✅ Own and manage all digital assets, including the company website and corporate communication materials
✅ Manage and execute internal communication campaigns, ensuring consistency and clarity across channels
✅ Support employer branding efforts through content creation and execution tailored to attract talent across Europe
ASSUMPTION: This role requires a hands-on approach to content creation and management, with a strong focus on employee engagement and brand enhancement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of hands-on experience in Digital Marketing, Brand Marketing, Internal Communication, or a related Communications role
Required Skills:
- Proven ability to create and execute communication plans and content
- Strong hands-on experience managing and creating content for major social media platforms
- Demonstrated expertise in video content creation, including shooting/sourcing, editing, and production for digital channels
- Familiarity with the principles and practical application of AI tools for content creation
- Exceptional written and verbal communication skills in English
- Experience working with or as part of remote teams and utilizing asynchronous communication methods
Preferred Skills:
- Familiarity with the gaming industry
- Experience with project management tools
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation and management skills, with a focus on employee engagement and brand enhancement.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪250,000 - ₪350,000 per year (ILS), depending on experience and qualifications. This estimate is based on industry standards for marketing and branding roles in Tel Aviv.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time position with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Gaming Apps
Company Size: 201-500 employees
Founded: 2011
Company Description:
- CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 7 billion downloads
- Founded in Israel, with offices in China, Macedonia, Germany, and Ukraine, and gaming hubs in India, Israel, Turkey, Serbia, and Cape Town
- Specializes in creating engaging experiences across hyper-casual, hybrid-casual, and casual game genres
Company Specialties:
- Mobile gaming
- Casual games
- Game portfolio management technology
- Mobile marketing platform
- Game analytics platform
Company Website: www.crazylabs.com
ASSUMPTION: CrazyLabs is a well-established company in the mobile gaming industry, with a strong global presence and a focus on innovation and creativity.
📊 Role Analysis
Career Level: Mid-level marketing and branding role with opportunities for growth
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the Product Marketing team
Work Arrangement: On-site in Tel Aviv with the option to work remotely
Growth Opportunities:
- Potential to move into a management role as the company grows
- Opportunities to work on diverse projects across the gaming portfolio
- Chance to gain experience in a global, fast-paced environment
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Azrieli Buildings, Round Tower, 20th Floor
Office Location(s): Derech Menachem Begin 132, Tel-Aviv Yaffo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- The Azrieli Buildings are iconic landmarks in Tel Aviv, offering easy access to public transportation and amenities
- The office is located in the heart of Tel Aviv's business district, with numerous dining and entertainment options nearby
Work Schedule: Flexible work hours with the option to work remotely
ASSUMPTION: The Tel Aviv office offers a dynamic and collaborative work environment, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Assessment task or case study
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and innovation in content creation
- Strategic thinking and planning
- Communication and presentation skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience with AI tools and their application in content creation
- Include a portfolio showcasing your content creation and management skills
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for behavioral and situational interview questions focused on employee engagement and brand management
ATS Keywords: Digital Marketing, Brand Marketing, Internal Communication, Content Creation, Social Media Management, Video Content Creation, AI Tools, Written Communication, Verbal Communication, Remote Team Collaboration
ASSUMPTION: The application process for this role is competitive, with a strong focus on creativity, strategic thinking, and communication skills.
🛠️ Tools & Technologies
- AI tools for content creation (e.g., generative text, image generation, understanding AI video capabilities)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Passion
- Integrity
- Fun
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven
Self-Assessment Questions:
- How do you align with CrazyLabs' company values, particularly innovation and collaboration?
- How comfortable are you working in a remote and asynchronous environment?
- How do you approach content creation and management in a dynamic and fast-paced industry?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with CrazyLabs' values and work style, with a focus on creativity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing a global, remote workforce with varying time zones and cultural backgrounds
- Balancing the demands of internal and external communications
- Keeping up with the fast-paced and ever-evolving gaming industry
- Adapting to new AI tools and technologies as they emerge
ASSUMPTION: This role presents unique challenges that require strong communication, adaptability, and strategic thinking skills.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Manager or Marketing Manager position, but with a stronger focus on employee engagement and internal communications
- In the gaming industry, this role may involve working with external game development studios and supporting their branding efforts
- Career paths for this role may include moving into a management position or specializing in a specific area of marketing or branding
ASSUMPTION: This role offers a unique opportunity to gain experience in a global, fast-paced industry with a strong focus on employee engagement and brand management.
📝 Sample Projects
- Developing and executing a global employee engagement campaign using AI-generated content
- Creating a comprehensive brand style guide for CrazyLabs, including visual and verbal identity guidelines
- Managing the company's social media presence, including content creation, scheduling, and analytics
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing and branding strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support employee engagement and development in a remote work environment?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does the company approach AI integration into content creation and marketing strategies?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the industry, but may not be exhaustive or representative of all aspects of the job.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your content creation and management skills, with a focus on employee engagement and brand enhancement
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
