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Global Marketing Campaign Manager

Cytiva
Full-time
On-site
Bangalore, Karnātaka, India

πŸ“Œ Core Information

πŸ”Ή Job Title: Global Marketing Campaign Manager

πŸ”Ή Company: Cytiva

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and managing impactful, omnichannel marketing campaigns
  • Creating compelling content and driving advertising and promotional programs
  • Ensuring campaign components align with brand standards and regulatory requirements
  • Collaborating with cross-functional teams and stakeholders to define and prioritize campaigns
  • Setting and reviewing KPIs for marketing campaigns and initiatives

ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management skills. The ideal candidate will have experience in marketing, campaign management, and digital marketing, with a solid understanding of integrated campaign strategies and content marketing best practices.

πŸ“‹ Key Responsibilities

βœ… Develop and manage impactful, omnichannel marketing campaigns aligned with brand standards

βœ… Create compelling content and drive advertising and promotional programs

βœ… Ensure all marketing material complies with Cytiva’s brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals

βœ… Drive adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization

βœ… Ensure KPIs for marketing campaigns, initiatives, and product launches are accurately set and reviewed collectively for each business

ASSUMPTION: The role involves working closely with various teams and stakeholders, requiring strong communication, collaboration, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field, or in biotechnology or chemistry

Experience: 7+ years’ experience in marketing, campaign, marketing communications, digital marketing, or a related field

Required Skills:

  • Proven marketing campaign and project management experience
  • Knowledge of marketing communications, integrated campaign strategies (traditional, digital, and events) and content marketing best practices
  • Fluency in written and spoken English

Preferred Skills:

  • Prior experience in the Life Sciences industry
  • Experience working with marketing automation, content management, and CRM tools

ASSUMPTION: While a degree in marketing or a related field is required, candidates with relevant experience in biotechnology or chemistry may also be considered.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

  • Health Care Program
  • Paid Time Off

Working Hours: Full-time, typically 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Bangalore. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cytiva operates in the biotechnology research industry, focusing on enabling the development, manufacture, and delivery of transformative medicines to patients

Company Size: Cytiva is a large organization with over 10,000 employees globally, offering a diverse and collaborative work environment

Founded: Cytiva was founded in 2019, following the integration of GE Healthcare Life Sciences and Danaher's Pall Life Sciences

Company Description:

  • Cytiva is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics
  • The company brings dedicated technical expertise and a broad portfolio of tools, technologies, and services to enable the development, manufacture, and delivery of transformative medicines to patients
  • Cytiva is part of Danaher, a global science and technology leader

Company Specialties:

  • Biotechnology
  • mRNA
  • bioprocess
  • cell therapy
  • gene therapy
  • lab filtration
  • molecular biology
  • nanomedicine
  • downstream
  • upstream
  • bioreactor
  • cell culture
  • aseptic filling

Company Website: www.cytiva.com

ASSUMPTION: Cytiva's focus on innovation and collaboration creates an environment where employees can make a real impact on human health.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the organization

Reporting Structure: This role reports directly to the Marketing Communications Team Lead and works closely with cross-functional business stakeholders

Work Arrangement: This is an on-site role based in Bangalore, India, with the possibility of remote work as needed

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing organization
  • Opportunities to work on diverse projects and campaigns across various business units
  • Chance to develop skills in new areas, such as marketing automation and content management

ASSUMPTION: The role offers opportunities for professional growth and development within the organization, as well as the chance to work on high-impact projects in the biotechnology industry.

🌍 Location & Work Environment

Office Type: Cytiva's Bangalore office is a modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Bangalore, India

Geographic Context:

  • Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture
  • The city offers a high quality of life, with numerous entertainment options, restaurants, and shopping centers
  • Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work as needed

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with hiring manager or panel

Key Assessment Areas:

  • Marketing and campaign management skills
  • Communication and collaboration abilities
  • Problem-solving and analytical thinking
  • Cultural fit and alignment with Cytiva's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
  • Demonstrate your understanding of the biotechnology industry and Cytiva's mission
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved

ATS Keywords: Marketing, Campaign Management, Digital Marketing, Content Strategy, Project Management, Integrated Campaign Strategies, Content Marketing, Communication, Stakeholder Management, Brand Management, Advertising, Promotional Programs, KPI Setting, Team Collaboration, Regulatory Compliance, Creative Messaging

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. It is essential to stay up-to-date with the latest information on the Cytiva careers website.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Content management systems (e.g., WordPress, Drupal)
  • CRM software (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Quality
  • Sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you passionate about driving innovation in the biotechnology industry?
  • Do you have a proven track record of managing successful marketing campaigns?

ASSUMPTION: Cytiva values employees who are innovative, collaborative, and committed to driving results in a fast-paced environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with cross-functional teams and stakeholders with varying priorities and expectations
  • Keeping up with the fast-paced and ever-evolving biotechnology industry
  • Adapting to a dynamic work environment with changing priorities and goals

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing campaign manager roles, this position offers the opportunity to work in the dynamic and innovative biotechnology industry
  • Cytiva's global presence provides opportunities for international collaboration and exposure to diverse markets
  • This role offers the chance to work on high-impact projects that directly contribute to the development and delivery of transformative medicines

ASSUMPTION: While the core responsibilities of this role may be similar to other marketing campaign manager positions, the unique context of the biotechnology industry and Cytiva's global presence sets this opportunity apart.

πŸ“ Sample Projects

  • Developing and executing a global marketing campaign for a new bioprocessing product launch
  • Creating targeted content and promotional materials for specific customer segments in the biotechnology industry
  • Managing a team to deliver a virtual event or webinar focused on biotechnology trends and innovations

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the marketing campaigns managed by the global marketing campaign manager at Cytiva.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing communications team?
  • How does Cytiva support the professional growth and development of its employees?
  • What are the most significant challenges facing the biotechnology industry, and how does Cytiva address them?
  • How does Cytiva measure the success of its marketing campaigns, and what KPIs are most important for this role?
  • What is the company culture like at Cytiva, and how does it support innovation and collaboration?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and show that you have thought critically about the position and its context.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved
  • Follow up with the hiring team one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.