Global Marketing Campaign & Program Manager

📌 Core Information

🔹 Job Title: Global Marketing Campaign & Program Manager

🔹 Company: Ping Identity

🔹 Location: Remote - USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving high-quality pipeline growth through strategic campaign management
• Collaborating closely with sales organizations, SDR teams, and sales leadership
• Managing and optimizing global marketing programs and processes
• Leveraging marketing and sales platforms to enhance campaign impact
• Analyzing campaign performance and taking data-driven actions to optimize results

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and a deep understanding of both marketing and sales processes to succeed.

📋 Key Responsibilities

✅ Lead and optimize the Prospecting Boost Program to drive high-quality pipeline growth

✅ Support end-to-end campaign strategy and global rollout, including process improvements, cross-functional alignment, global webinars, and partner campaign initiatives

✅ Own the strategic marketing framework for global tier one events, collaborating across regions to ensure cohesive, multi-channel promotion

✅ Collaborate with SDR managers and sales leadership on pipeline progression programs, including return-to-nurture campaigns and SDR-specific plays

✅ Manage and evolve the AI Meeting Bot program, ensuring seamless integration into existing workflows and tracking impact on engagement and pipeline

✅ Drive cross-team collaboration to ensure seamless alignment across global campaigns, digital, field, and partner marketing functions

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage multiple stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience in marketing, communications, business, or a related field

Experience: 5-10 years of experience in demand generation, campaign management, global marketing, or field marketing roles

Required Skills:

• Proven experience collaborating closely with sales organizations, SDR teams, and sales leadership
• Strong organizational and program management skills, with the ability to manage multiple concurrent initiatives and prioritize effectively
• Familiarity with marketing and sales platforms such as Marketo and 6Sense, and related campaign enablement tools
• Excellent communication and stakeholder management skills, with a data-driven and solution-oriented mindset

Preferred Skills:

• Experience managing partner campaigns or initiatives in collaboration with field and partner marketing stakeholders
• Experience managing campaigns directly or being involved in marketing process optimization projects across matrixed organizations
• Experience supporting global event promotion strategy or working on large-scale integrated marketing programs
• Experience working in B2B SaaS or cybersecurity industries
• Experience using or managing AI-based marketing tools, or chat/meeting bot solutions
• Comfort analyzing campaign performance in Salesforce, Tableau, or similar platforms and taking action from analysis to optimize current programs

ASSUMPTION: While not explicitly stated, a background in B2B marketing and familiarity with marketing automation tools are likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: USD 96,500 to 115,040 per year (based on Colorado’s Equal Pay for Equal Work Act)

Benefits:

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is specific to Colorado and may vary based on location and experience. The benefits listed are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Ping Identity operates in the Software Development industry, focusing on identity security for the global enterprise.

Company Size: Ping Identity has 1,001-5,000 employees, providing a large, established environment with ample growth opportunities.

Founded: Ping Identity was founded in 2002 and is headquartered in Denver, Colorado, with additional offices across the world.

Company Description:

• Ping Identity delivers unforgettable user experiences and uncompromising security, enabling businesses to craft digital experiences for any type of user
• The company is anti-lock-in, offering integrations with existing ecosystems, clouds, and on-prem technologies, as well as out-of-the-box templates for leveraging identity expertise
• Ping Identity provides a one-stop shop for game-changing digital identity solutions, including digital credentials, AI-driven fraud prevention, and governance

Company Specialties:

• SAML, OAuth, OpenID, WS-Federation, WS-Trust, MFA, customer IAM, multi-factor authentication, single sign-on, API security, identity and access management, identity security, SSO, passwordless, zero trust, account takeover fraud, cloud IAM, identity orchestration, identity proofing, decentralized identity, IDaaS, identity verification, and credentials and access management (ICAM)

Company Website: http://www.PingIdentity.com

ASSUMPTION: Ping Identity's focus on identity security and global enterprise solutions makes it an attractive employer for professionals seeking to grow their careers in the software development industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Global Marketing Campaign & Program Manager will likely report to the Senior Director of Campaigns and Demand Services or a similar role within the marketing department.

Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from home or a co-working space.

Growth Opportunities:

• Expanding the role's scope to include additional marketing programs or regions
• Transitioning into a leadership role within the marketing department
• Exploring opportunities in related fields, such as product marketing or marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Remote - USA

Office Location(s): The primary office locations for Ping Identity are in Denver, Colorado; Austin, Texas; Bangalore, India; and London, UK. However, this role can be performed remotely from anywhere in the United States.

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for identity security solutions
• The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States
• The time zone considerations for this role may require some overlap with the company's headquarters in Denver, Colorado (Mountain Time Zone)

Work Schedule: The work schedule for this role is flexible, with a focus on results and deliverables rather than strict hours.

ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a member of the HR or talent acquisition team
• Behavioral and situational interviews with marketing and sales leadership
• Final interview with the Senior Director of Campaigns and Demand Services or a similar role
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Campaign management and optimization expertise
• Familiarity with marketing and sales platforms, such as Marketo and 6Sense
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Ping Identity's products and services, as well as the identity security industry
• Prepare examples of your campaign management and optimization successes, as well as your ability to collaborate effectively with sales organizations
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Global Marketing Campaign, Program Management, Demand Generation, Campaign Optimization, Sales Collaboration, Marketing Platforms, Strategic Thinking, Data-Driven Decision Making, Remote Work

ASSUMPTION: Ping Identity's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and campaign management skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Marketo
• 6Sense
• Salesforce
• Tableau
• AI-based marketing tools and chat/meeting bot solutions

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and campaign management processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Ping Identity prioritizes delivering unforgettable user experiences and uncompromising security for its customers
• Innovative: The company encourages continuous learning, experimentation, and improvement to stay ahead of industry trends and customer needs
• Collaborative: Ping Identity fosters a culture of cross-functional collaboration and teamwork to drive collective success
• Accountable: The company holds its employees responsible for delivering on their commitments and taking ownership of their work
• Respectful: Ping Identity values diversity, inclusion, and mutual respect in its interactions with employees, customers, and partners

Work Style:

• Strategic: This role requires a strategic mindset, with a focus on long-term planning and impact
• Data-driven: Candidates should be comfortable analyzing campaign performance data and making data-driven decisions to optimize results
• Collaborative: Strong cross-functional collaboration skills are essential for success in this role
• Adaptable: The ability to adapt to changing priorities and workloads is crucial in a fast-paced, dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable adapting to changing priorities and workloads?
• Are you comfortable analyzing campaign performance data and making data-driven decisions to optimize results?
• Do you have strong cross-functional collaboration skills, and are you able to build and maintain effective working relationships with various stakeholders?

ASSUMPTION: Ping Identity's culture values strategic thinking, data-driven decision-making, and strong cross-functional collaboration, making it an attractive employer for professionals seeking to grow their careers in the software development industry.

⚠️ Potential Challenges

• The fast-paced, dynamic work environment may require candidates to adapt to changing priorities and workloads
• The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills
• The need to manage multiple concurrent initiatives and prioritize effectively may be challenging for some candidates
• The requirement to analyze campaign performance data and make data-driven decisions may be challenging for candidates without strong analytical skills

ASSUMPTION: These challenges can be mitigated by strong self-motivation, effective time management, and a data-driven mindset, as well as a willingness to adapt to the dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions, such as Campaign Manager or Demand Generation Manager, in its focus on global marketing campaigns and program management, as well as its requirement for strong cross-functional collaboration with sales organizations
• In the identity security industry, this role may involve additional responsibilities related to product marketing, competitive analysis, and market research
• Career paths for this role may include progression into leadership roles within the marketing department, as well as opportunities to transition into related fields, such as product marketing or marketing strategy

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, as well as the potential to transition into related fields within the software development industry.

📝 Sample Projects

• Developing and executing a global campaign strategy to drive high-quality pipeline growth for a new product launch
• Optimizing the Prospecting Boost Program to improve engagement and conversion rates, resulting in a 20% increase in qualified leads
• Collaborating with sales leadership to create and implement a return-to-nurture campaign, generating a 15% increase in pipeline progression

ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and data-driven decision-making required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process at Ping Identity, and how this role fits into that process?
• How does Ping Identity collaborate with sales organizations to ensure seamless alignment across global campaigns?
• What are the primary challenges facing the marketing department, and how can this role help address them?
• How does Ping Identity support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of global marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your campaign management and optimization successes, as well as your ability to collaborate effectively with sales organizations
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with Ping Identity's HR or talent acquisition team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.