Global Marketing Communications Manager, GI/PC

📌 Core Information

🔹 Job Title: Global Marketing Communications Manager, GI/PC

🔹 Company: GE HEALTHCARE

🔹 Location: Remote (Wauwatosa, Wisconsin; Minnesota; Florida; Illinois)

🔹 Job Type: On-site (with remote flexibility)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 6-10 years

🔹 Remote Status: Hybrid (on-site with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing communication strategies to drive purchase intent and retention
• Managing content creation and digital marketing efforts across various channels
• Collaborating with global and regional marketing and product management leaders
• Measuring business impact and effectiveness of marketing communication programs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed environment.

📋 Key Responsibilities

✅ Lead marketing communications plan implementation, manage outside vendors and budget, track progress, and report results to marketing

✅ Develop and manage content and creative for distribution across on and offline channels

✅ Continuously evaluate processes and strategies to optimize program effectiveness and efficiency

✅ Collaborate with peers to ensure consistency of approach and integration of best practices

✅ Integrate GE Public Relations and Internal Communications into planning as appropriate

✅ Ensure adherence to corporate branding and compliance with finance, regulatory, and legal requirements

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 6+ years in advertising or marketing

Required Skills:

• Proven experience in developing engaging, innovative, and creative content
• Ability to work across multiple levels, functions, and regions, and communicate complex information effectively
• Experience in managing a marketing communications budget and working with vendors
• Experience in developing digital platforms and organizing online events
• Experience with photo/video shoots, planning, and editing
• Project management skills
• Balance of technical and marketing knowledge and skills
• Experience working in and navigating a matrixed environment
• English fluency in both written and verbal communications

Preferred Skills:

• Strong oral and written communication skills
• Curious, creative, self-starting approach
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Analytical and process skills
• Team-oriented – ability to work well with diverse, cross-functional teams
• Content marketing and marketing automation experience
• Healthcare (preferably medical device) product experience and industry acumen
• Customer-centric and service-oriented attitude
• Knowledge of office, marketing automation, technical, and digital tools

ASSUMPTION: The ideal candidate will have a strong background in marketing communications, with a focus on content development and digital marketing, and experience working in a regulated industry.

💰 Compensation & Benefits

Salary Range: $100,800.00 - $151,200.00 Annual (based on provided information)

Benefits:

• Medical, dental, and vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, with a focus on healthcare

Company Size: 10,001+ employees (large enterprise)

Founded: 1892 (as General Electric)

Company Description:

• GE Healthcare is a subsidiary of General Electric, focusing on medical imaging, diagnostic, monitoring, and life support technologies
• The company operates globally, with a strong presence in the United States and other major markets
• GE Healthcare is committed to improving patient outcomes and increasing efficiency in healthcare delivery

Company Specialties:

• Medical Imaging
• Diagnostic Equipment
• Monitoring Systems
• Life Support Technologies

Company Website: www.ge.com

ASSUMPTION: GE Healthcare is a well-established company with a strong global presence and a focus on innovation and technology in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior-level management

Reporting Structure: Reports directly to the Global Marketing Communications Director

Work Arrangement: On-site with remote flexibility

Growth Opportunities:

• Potential to advance to a senior-level role within the marketing communications department
• Opportunities to work on high-impact projects and contribute to the company's growth and success
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.

🌍 Location & Work Environment

Office Type: Multiple offices with remote flexibility

Office Location(s): Wauwatosa, Wisconsin; Minnesota; Florida; Illinois

Geographic Context:

• Wauwatosa, Wisconsin: A suburb of Milwaukee with a mix of urban and suburban environments
• Minnesota, Florida, and Illinois: Major metropolitan areas with diverse populations and cultural offerings

Work Schedule: Full-time (40 hours per week) with remote flexibility

ASSUMPTION: The remote flexibility offered by this role allows for a better work-life balance and the ability to live in various locations across the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with marketing and product management leaders
• Final interview with the Global Marketing Communications Director

Key Assessment Areas:

• Communication skills and ability to articulate complex information effectively
• Project management skills and ability to manage multiple projects and stakeholders
• Creativity and innovation in content development
• Industry knowledge and understanding of healthcare regulations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the healthcare industry and GE Healthcare's products and services
• Prepare examples of your content development and digital marketing work to showcase during the interview
• Research GE Healthcare's mission, values, and culture to show your fit for the organization

ATS Keywords: Marketing Communications, Content Development, Digital Marketing, Project Management, Budget Management, Vendor Management, Social Media, Photo/Video Production, Healthcare Industry, GE Healthcare

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's communication skills, industry knowledge, and fit with the company's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketo or other marketing automation platforms
• Google Analytics
• Adobe Analytics
• Widen or other content management platforms

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's areas of focus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Quality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you ensure that your content resonates with diverse audiences across various regions and channels?
• Can you provide an example of a time when you had to adapt your communication style to fit a specific audience or context?
• How do you approach project management, and can you describe a time when you successfully managed multiple projects and stakeholders?

ASSUMPTION: GE Healthcare values candidates who are innovative, customer-focused, and results-driven, with strong communication skills and the ability to work effectively in a collaborative and dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a matrixed environment with various global and regional teams
• Navigating a large, complex organization with a diverse range of products and services
• Keeping up with industry trends and regulations in the healthcare sector

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a solid understanding of the healthcare industry and GE Healthcare's products and services.

📈 Similar Roles Comparison

• This role is similar to other marketing communications manager positions, but with a focus on the healthcare industry and GE Healthcare's specific product portfolio
• Compared to other marketing communications roles, this position may require a deeper understanding of healthcare regulations and industry trends
• Career path for this role may lead to senior-level positions within marketing communications or other related fields within the healthcare industry

ASSUMPTION: While this role shares similarities with other marketing communications manager positions, its focus on the healthcare industry and GE Healthcare's specific product portfolio sets it apart and offers unique growth and development opportunities.

📝 Sample Projects

• Developing and executing a global marketing communications plan for a new product launch in the medical imaging sector
• Managing a team to create and distribute engaging content for various channels, including social media, email, and print materials
• Collaborating with regional marketing teams to adapt global messaging for local markets and languages

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing communications strategy for one of GE Healthcare's key products, and how this role would contribute to its evolution?
• How does the marketing communications team collaborate with other departments, such as product management and sales, to ensure consistent messaging and effective execution?
• What are the most significant challenges facing the marketing communications team currently, and how can this role help address them?
• How does GE Healthcare support the professional development and growth of its marketing communications team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing communications programs, and how are they tracked and reported?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the organization, as well as your understanding of the marketing communications function within the broader context of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content development and digital marketing work to showcase during the interview
• Research GE Healthcare's mission, values, and culture to show your fit for the organization
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.