Global Marketing Communications Manager, POCHH

📌 Core Information

🔹 Job Title: Global Marketing Communications Manager, POCHH

🔹 Company: GE HEALTHCARE

🔹 Location: Remote (Multiple Time Zones)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global marketing communications strategies
• Creating engaging, innovative content for various channels and customer segments
• Managing outside vendors, budgets, and tracking program progress
• Collaborating with cross-functional teams and stakeholders
• Ensuring adherence to corporate branding guidelines and regulatory compliance

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects and stakeholders simultaneously.

📋 Key Responsibilities

✅ Lead marketing communications plan implementation, manage outside vendors and budget, track progress, and report results to marketing

✅ Develop and manage content and creative for distribution across on and offline channels

✅ Continuously evaluate processes and strategies to optimize program effectiveness and efficiency

✅ Collaborate with peers to ensure consistency of approach and integration of best practices

✅ Integrate GE Public Relations and Internal Communications into planning as appropriate

✅ Ensure adherence to corporate branding

✅ Experience working in a regulated industry and ability to align closely with finance, regulatory, and legal to ensure compliance

✅ GEHC ONLY - Develops and manages content and creative for distribution across on and off line channels

ASSUMPTION: This role requires a strong understanding of marketing communications strategies, content development, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 6+ years in advertising or marketing

Required Skills:

• Proven experience in developing engaging, innovative, and creative content
• Ability to work across multiple levels, functions, and regions, and communicate complex information effectively
• Experience in managing a marketing communications budget, soliciting vendor proposals, and tracking costs
• Experience in developing digital platforms, organizing online events, and managing paid and organic social media communications
• Experience with photo/video shoots, planning, and editing
• Project management skills
• Balance of technical and marketing knowledge and skills
• Experience working in and navigating a matrixed environment
• English fluency in both written and verbal communications

Preferred Skills:

• Strong oral and written communication skills
• Curious, creative, self-starting approach
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Analytical and process skills
• Team-oriented – ability to work well with diverse, cross-functional teams
• Content marketing and marketing automation experience
• Healthcare (preferably medical device) product experience and industry acumen
• Customer-centric and service-oriented attitude
• Bachelor’s degree in advertising, Journalism, Marketing, or IT
• 8+ years’ experience in marketing, advertising, or digital marketing
• Knowledge of office, marketing automation, technical, and digital tools

ASSUMPTION: Candidates should have a strong background in marketing communications, with a proven track record of developing engaging content and managing projects and budgets.

💰 Compensation & Benefits

Salary Range: $100,800 - $151,200 per year

Benefits:

• Medical, dental, and vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the company's stated pay range for this position. Benefits may vary based on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: GE HEALTHCARE operates in the healthcare industry, focusing on medical devices, pharmaceuticals, and biotechnology.

Company Size: GE HEALTHCARE is a large corporation with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for career growth.

Founded: GE HEALTHCARE was founded in 1892 as part of the General Electric Company, and it has since grown into a global leader in healthcare technology.

Company Description:

• GE HEALTHCARE is a global leader in medical technology and digital solutions, dedicated to improving the quality of life for patients around the world.
• The company focuses on innovative technologies, breakthrough research, and a strong commitment to customer service.
• GE HEALTHCARE's portfolio includes medical imaging, diagnostic ultrasound, patient monitoring systems, drug discovery, biopharmaceuticals, and performance improvement solutions.

Company Specialties:

• Medical Imaging
• Diagnostic Ultrasound
• Patient Monitoring Systems
• Drug Discovery
• Biopharmaceuticals
• Performance Improvement Solutions

Company Website: GE HEALTHCARE

ASSUMPTION: GE HEALTHCARE's extensive resources and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing communications.

Reporting Structure: The Global Marketing Communications Manager reports directly to the Global Marketing Communications Director.

Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing communications team
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers ample opportunities for career growth and development within the marketing communications team and the broader organization.

🌍 Location & Work Environment

Office Type: Remote (Multiple Time Zones)

Office Location(s): Wauwatosa, Wisconsin; Minneapolis, Minnesota; Paris, France; Chicago, Illinois; Orlando, Florida; Torino, Italy; Vienna, Austria

Geographic Context:

• Wauwatosa, Wisconsin: A suburb of Milwaukee, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
• Minneapolis, Minnesota: Known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities
• Paris, France: A global hub for art, fashion, gastronomy, and culture, offering a unique blend of historic and modern experiences
• Chicago, Illinois: A major city with a diverse economy, rich cultural scene, and numerous professional sports teams
• Orlando, Florida: A popular tourist destination with a warm climate, theme parks, and a growing tech industry
• Torino, Italy: A historic city with a strong automotive and aerospace industry, as well as a vibrant cultural scene
• Vienna, Austria: Known for its imperial palaces, historic architecture, and cultural institutions, offering a high quality of life

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, while the diverse office locations offer unique cultural experiences and opportunities for travel.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to develop engaging content
• Project management and budget management skills
• Collaboration and teamwork skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your skills and accomplishments
• Research the company and the role to demonstrate your understanding of the organization and its goals
• Prepare thoughtful questions to ask the interviewer about the role, team, and company culture
• Practice common interview questions and your responses to ensure confidence and clarity

ATS Keywords: Marketing Communications, Content Development, Digital Marketing, Project Management, Budget Management, Vendor Management, Social Media, Photo/Video Production, Analytical Skills, Collaboration, Healthcare Industry Knowledge, Customer-Centric Approach, Creative Thinking, Technical Skills, Communication Skills, Marketing Automation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, content development abilities, and project management experience.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketo or other marketing automation tools
• Sitecore or Adobe Experience Manager (AEM) content management systems
• Google Analytics and Adobe Analytics
• Widen or other digital asset management (DAM) systems
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as the company may provide training and resources to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Quality
• Safety
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• How do you align with GE HEALTHCARE's core values, and can you provide an example of how you've demonstrated these values in a previous role?
• How comfortable are you working in a remote, virtual team environment, and what strategies do you use to stay connected and productive?
• How do you approach project management, and can you describe a time when you successfully managed a complex project with multiple stakeholders?

ASSUMPTION: GE HEALCHARE values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong time management and organizational skills
• Working in a regulated industry may involve additional compliance and regulatory considerations
• GE HEALTHCARE's large size and global presence may present unique challenges in terms of communication and collaboration
• The fully remote work arrangement may require additional self-motivation and discipline
• The diverse office locations may present unique cultural and time zone challenges

ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its global scope and focus on developing and implementing marketing communications strategies for multiple regions and customer segments
• Compared to other marketing communications roles, this position requires a higher level of strategic thinking and project management skills
• Career path comparison: This role may lead to advancement within the marketing communications team or other departments within GE HEALTHCARE

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing communications team and the broader organization.

📝 Sample Projects

• Developing and executing a global marketing communications campaign for a new product launch, including content creation, vendor management, and budget tracking
• Managing a team of content creators to develop engaging, on-brand materials for various channels and customer segments
• Collaborating with cross-functional teams to ensure regulatory compliance and adherence to corporate branding guidelines

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, highlighting the importance of strong communication, project management, and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing communications team?
• How does this role fit into the broader marketing strategy and organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GE HEALTHCARE support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the marketing communications team and the broader organization?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your skills and accomplishments
• Research the company and the role to demonstrate your understanding of the organization and its goals
• Prepare thoughtful questions to ask the interviewer about the role, team, and company culture
• Practice common interview questions and your responses to ensure confidence and clarity
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.