📌 Core Information
🔹 Job Title: Global Marketing Director
🔹 Company: Piano
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing strategy and execution
- Managing cross-functional marketing initiatives
- Optimizing marketing budget and ROI
- Collaborating with sales and business development teams
- Analyzing campaign performance and optimizing processes
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing channels to drive business growth.
📋 Key Responsibilities
✅ Plan, prioritize, and manage cross-functional marketing initiatives to ensure alignment with business objectives and timelines
✅ Own and track the marketing budget, ensuring efficient allocation and clear ROI reporting
✅ Build and maintain a comprehensive marketing calendar, coordinating key campaigns, launches, and events
✅ Monitor performance metrics to ensure the company’s marketing investments are driving measurable business value
✅ Design, document, and optimize scalable processes for the marketing team to drive efficiency and accountability
✅ Act as the central project coordinator across Field Marketing, Product Marketing, Business Development, Growth Marketing, and Content teams
✅ Analyze marketing performance by channel and campaign to identify opportunities for optimization
✅ Continuously improve systems, workflows, and reporting tools to streamline operations and support agile marketing execution
✅ Facilitate alignment and collaboration with Sales and Business Development to support pipeline generation and revenue goals
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with multiple teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of hands-on experience managing digital marketing programs within a SaaS environment
Required Skills:
- Proven experience in digital marketing, including SEO, SEM/PPC, display, email, social media, content marketing, and events
- Strong project management skills and experience with tools like Asana, MS SharePoint, Salesforce, and 6sense
- Ability to manage marketing budgets, allocate resources, and oversee performance across multiple channels
- Proficient in measuring campaign performance, reporting on ROI, and using insights to refine marketing strategies
- Experience identifying target audiences and creating compelling campaigns that drive engagement and conversion
- Proficiency in optimizing landing pages, user flows, and conversion funnels for maximum impact
- Hands-on experience with A/B testing, multivariate experiments, and data-driven decision making
Preferred Skills:
- Fluency in Dutch and English
- Experience working in a global organization
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the SaaS industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Marketing Director with 5-10 years of experience in the Netherlands)
Benefits:
- Exciting tasks and space for your ideas
- Collaborative and agile working culture with direct communication
- Vibrant team culture locally and globally
- Hybrid working model from their Amsterdam office
Working Hours: Full-time (40 hours/week), with four days in-office attendance per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on digital experience platforms for customer behavior analysis and influence
Company Size: 501-1,000 employees (Mid-sized company, offering opportunities for growth and collaboration)
Founded: 2011 (Over a decade of experience in the industry)
Company Description:
- Piano's Digital Experience Platform empowers organizations to understand and influence customer behavior by unifying customer data, analyzing behavior metrics, and creating personalized customer journeys
- Headquartered in Amsterdam with offices across the Americas, Europe, and Asia Pacific, serving a global client base
- Recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc., and Deloitte
Company Specialties:
- Online publishing
- Identity and access management
- Paywall
- Digital subscriptions
- Metered paywall
- Content monetization
- Broadcast media
- User segmentation
- User identity management
- User experience management
- Analytics
- Social management platform
- Data management platform
- And digital analytics
Company Website: piano.io
ASSUMPTION: Piano's focus on customer behavior analysis and influence makes it an attractive opportunity for marketing professionals looking to make an impact in a growing global company.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: Reports directly to the COO, who is acting as the company’s CMO
Work Arrangement: Hybrid, with four days in-office attendance per week
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to make a significant impact on the company's marketing strategy and execution
ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive global marketing strategy and execution in a growing SaaS company.
🌍 Location & Work Environment
Office Type: Central Amsterdam office with a hybrid work arrangement
Office Location(s): Herengracht 433, Amsterdam, 1017 BR, NL
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong tech industry
- The Netherlands is known for its work-life balance and progressive policies
- The office is located in the heart of Amsterdam, close to public transportation and amenities
Work Schedule: Full-time (40 hours/week), with four days in-office attendance per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager (COO)
- Final interview with the executive team
Key Assessment Areas:
- Digital marketing expertise and strategy
- Project management skills and experience
- Budget management and ROI focus
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Demonstrate your understanding of the SaaS industry and Piano's products and services
- Showcase your ability to work effectively with multiple teams and stakeholders
ATS Keywords: Digital Marketing, SaaS, Marketing Strategy, Project Management, Budget Management, ROI, Cross-functional Collaboration, Global Marketing, Hybrid Work
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Asana
- Microsoft (SharePoint, Sites)
- SFDC (Salesforce)
- 6sense
- LinkedIn
- Goldcast
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage projects, track performance, and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Exciting tasks and space for your ideas
- Collaborative and agile working culture with direct communication
- Vibrant team culture locally and globally
Work Style:
- Hybrid work arrangement, with four days in-office attendance per week
- Focus on cross-functional collaboration and communication
- Data-driven decision making and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, agile work environment?
- Are you comfortable working with multiple teams and stakeholders to drive marketing initiatives?
- Do you have a strong understanding of digital marketing channels and strategies?
ASSUMPTION: Candidates who are comfortable working in a hybrid environment and have a strong understanding of digital marketing will be well-suited for this role.
⚠️ Potential Challenges
- Managing a global marketing team with diverse priorities and time zones
- Balancing strategic planning with day-to-day execution
- Adapting to a fast-paced, growing organization
- Ensuring alignment with business objectives and revenue goals
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on project management and cross-functional collaboration
- In the SaaS industry, marketing roles often require a deep understanding of the product and its unique value proposition
- This role offers the opportunity to drive global marketing strategy and execution in a growing company, with potential for growth and leadership
ASSUMPTION: This role is unique in its focus on global marketing strategy, project management, and cross-functional collaboration within the SaaS industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product feature
- Optimizing the marketing budget to maximize ROI and drive business growth
- Implementing a new marketing automation platform to streamline processes and improve performance
ASSUMPTION: These sample projects demonstrate the strategic, project management, and cross-functional collaboration aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its marketing team members?
- What is the company's approach to measuring and optimizing marketing performance?
- How does the company foster a collaborative and agile work environment?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Demonstrate your understanding of the SaaS industry and Piano's products and services
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
