Global Marketing Director

📌 Core Information

🔹 Job Title: Global Marketing Director

🔹 Company: dentsu

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and activating integrated, through-the-line (TTL) marketing campaigns
• Supporting full product and partner lifecycle goals: find, win, support, and grow
• Orchestrating global go-to-market (GTM) strategy, campaign delivery, and marketing enablement
• Leveraging social media, communications, PR, and events as key growth drivers

ASSUMPTION: This role requires a strategic, execution-driven marketing professional with a strong background in global marketing, product-led growth, and full-funnel marketing.

📋 Key Responsibilities

✅ Global GTM & Market Entry: Own the end-to-end strategy for international product market entry, including launch readiness, positioning, and toolkit development. Lead the delivery of integrated global go-to-market campaigns, tailored for local execution and powered by consistent global messaging and assets.

✅ Through-the-Line Campaign Development: Develop and execute TTL campaigns across the full funnel, blending brand, performance, content, and in-product activation. Collaborate with strategy, channel, and activation teams to ensure seamless campaign planning and execution across regions and formats.

✅ Lifecycle Marketing: Find, Win, Support, Grow: Drive global awareness through social, PR, comms, content, and events to find customers. Convert demand into action through performance marketing, website journeys, and in-product onboarding to win customers. Equip internal teams and partners with GTM toolkits, sales enablement, and onboarding resources to support customers. Increase retention, upsell, and advocacy through lifecycle marketing, customer storytelling, and community activation to grow customers.

✅ Product-Led Growth (PLG) Integration: Partner with product and growth teams to optimize acquisition and activation within the product, leveraging freemium, self-serve flows, and in-product messaging. Use product insights and usage data to inform campaign strategy and personalization.

✅ Channel & Partner Marketing Coordination: Ensure marketing activity is aligned and amplified across owned, earned, and partner channels. Support commercial and partnerships teams on partner recruitment, onboarding, and joint marketing execution. Maintain brand consistency and experience across all global and local marketing touchpoints.

✅ Strategic & Operational Leadership: Operate at both strategic and tactical levels, leading planning while rolling up sleeves to drive execution. Bring a mindset shaped by experience across start-up, scale-up, and corporate environments. Establish scalable best practices and continuously improve campaign effectiveness through testing and iteration.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and hands-on execution to drive global marketing campaigns and enable business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years in global marketing leadership roles, including experience across start-up, scale-up, and enterprise contexts

Required Skills:

• Proven success launching products and executing GTM campaigns in multiple international markets
• Deep expertise in full-funnel marketing and product-led growth
• Strong experience building TTL campaigns and managing cross-functional channel, strategy, and activation teams
• Demonstrated ability to leverage social, PR, communications, and events as primary growth levers
• Skilled in aligning partner marketing and commercial enablement with core brand campaigns
• Data-led with strong analytical, communication, and stakeholder management skills
• Globally minded, culturally fluent, and collaborative in fast-moving environments

Preferred Skills:

• Experience working in the advertising or marketing services industry
• Fluency in multiple languages
• Strong project management skills

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in global marketing, full-funnel marketing, and product-led growth, as well as excellent analytical, communication, and stakeholder management skills.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on industry standards for a global marketing director role with 10+ years of experience in Spain)

Benefits:

• Private health & dental insurance
• Corporate discounts
• Career development through Dentsu University
• Free access to LinkedIn learning
• 29+ days of annual leave
• Opportunity to volunteer for up to 2 days per year

Working Hours: Full-time, hybrid schedule with flexible start/end hours

ASSUMPTION: The salary range is estimated based on industry standards for a global marketing director role with 10+ years of experience in Spain. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company that helps brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. They specialize in marketing communications, advertising, media planning, media buying, people-based marketing, creative, innovation, data, and technology.

Company Size: dentsu has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising and marketing industry.

Company Description:

• dentsu teams together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
• They know people better than anyone else and use those insights to connect brand, content, commerce, and experience, underpinned by modern creativity.
• dentsu is the network designed for what’s next.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's global presence and diverse range of services provide a unique opportunity for the Global Marketing Director to gain exposure to various industries, markets, and disciplines within the marketing field.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and experience in global marketing.

Reporting Structure: The Global Marketing Director will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including product, growth, commercial, and partnerships teams.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed further during the interview process.

Growth Opportunities:

• As a global role, this position offers the opportunity to work with diverse teams across multiple markets and gain exposure to various aspects of the business.
• dentsu's large employee base provides ample opportunities for networking, collaboration, and mentorship.
• The company's focus on innovation and continuous improvement creates an environment that encourages professional growth and development.

ASSUMPTION: The Global Marketing Director role offers significant growth opportunities, both in terms of personal and professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: The Barcelona office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Av Diagonal 177, 08029 Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong focus on technology, innovation, and creativity, making it an ideal location for a global marketing role.
• The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and a diverse range of leisure and entertainment options.
• Barcelona is well-connected by public transportation, with easy access to the rest of Europe and the world.

Work Schedule: The hybrid work arrangement allows for a flexible balance between on-site and remote work, with core hours between 10:00 AM and 4:00 PM CET.

ASSUMPTION: The hybrid work arrangement and the vibrant, multicultural environment of Barcelona provide an ideal work-life balance for the Global Marketing Director.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the CMO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global marketing expertise
• Campaign development and execution skills
• Cross-functional collaboration and stakeholder management
• Data analysis and interpretation skills

Application Tips:

• Tailor your resume and cover letter to highlight your global marketing experience, campaign successes, and cross-functional collaboration skills.
• Prepare examples of your work, focusing on global marketing campaigns and their impact on business growth.
• Research dentsu's company culture and values to demonstrate your alignment with the organization.

ATS Keywords: Global Marketing, Campaign Development, Product-Led Growth, Full-Funnel Marketing, Social Media, PR, Communications, Events, Cross-Functional Collaboration, Stakeholder Management, Data Analysis

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, global marketing expertise, campaign development and execution skills, cross-functional collaboration, and data analysis skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce or HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: The Global Marketing Director will be expected to have experience with various marketing automation, CRM, social media management, project management, and data analysis tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: We believe in the power of teamwork and collective intelligence to drive innovation and success.
• Creativity: We foster a culture of curiosity, experimentation, and continuous learning to push the boundaries of what's possible.
• Courage: We encourage our employees to take calculated risks, challenge the status quo, and embrace change.

Work Style:

• Data-driven: We make decisions based on data and insights to ensure our strategies are effective and efficient.
• Agile: We operate in a fast-paced, dynamic environment and adapt quickly to change.
• Global: We work with diverse teams across multiple markets and cultures, fostering a global mindset and approach.

Self-Assessment Questions:

• How do you align your work with dentsu's company values, particularly in the context of a global marketing role?
• How comfortable are you working in a hybrid environment, balancing on-site and remote work?
• How do you approach project management and collaboration with cross-functional teams in a fast-paced, dynamic environment?

ASSUMPTION: dentsu's company culture emphasizes collaboration, creativity, and courage, with a data-driven, agile, and global work style. The Global Marketing Director should be able to demonstrate alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing a global team with diverse cultural backgrounds and time zones may present communication and collaboration challenges.
• Balancing the need for global consistency with local market adaptation may require strategic decision-making and compromise.
• Keeping up with the fast-paced, dynamic nature of the marketing industry and dentsu's growth may demand continuous learning and adaptation.
• Navigating a large, complex organization with multiple stakeholders may require strong communication, stakeholder management, and political acumen.

ASSUMPTION: The Global Marketing Director role presents unique challenges, including global team management, balancing global consistency with local adaptation, keeping pace with industry trends, and navigating a large, complex organization.

📈 Similar Roles Comparison

• Compared to other global marketing director roles, this position places a stronger emphasis on product-led growth, social media, communications, PR, and events as primary growth levers.
• dentsu's focus on innovation, data, and technology sets it apart from other advertising and marketing services companies, offering unique opportunities for growth and development.
• Career paths within dentsu may vary depending on the specific business unit or market, with opportunities for vertical or horizontal growth within the organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong emphasis on product-led growth, innovation, data, and technology within a global, dynamic environment.

📝 Sample Projects

• Developing and executing a global go-to-market campaign for a new product launch, tailored to local markets while maintaining consistent global messaging and branding.
• Building and optimizing a lifecycle marketing strategy to drive customer acquisition, retention, upsell, and advocacy, leveraging data and insights to inform campaign strategy and personalization.
• Collaborating with cross-functional teams to create and implement a partner marketing program, ensuring unified messaging and scalable business impact across multiple markets and channels.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Global Marketing Director role, requiring a strong background in global marketing, campaign development, and stakeholder management.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization structure within dentsu?
• What are the key priorities for this role in the first 90 days?
• How does dentsu support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing team, and how can this role help address them?
• How does dentsu foster a culture of collaboration, creativity, and courage within its marketing teams?

ASSUMPTION: These interview questions aim to assess the role's fit within the organization, the priorities and challenges facing the marketing team, and the company's commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your global marketing experience, campaign successes, and cross-functional collaboration skills.
• Prepare examples of your work, focusing on global marketing campaigns and their impact on business growth.
• Research dentsu's company culture and values to demonstrate your alignment with the organization.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.