πΉ Job Title: Global Marketing Director
πΉ Company: dentsu
πΉ Location: Barcelona, Catalonia, Spain
πΉ Job Type: Full-time, Hybrid
πΉ Category: Marketing
πΉ Date Posted: May 21, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic, execution-driven marketing professional with a strong background in global marketing, product-led growth, and full-funnel marketing.
β Global GTM & Market Entry: Own the end-to-end strategy for international product market entry, including launch readiness, positioning, and toolkit development. Lead the delivery of integrated global go-to-market campaigns, tailored for local execution and powered by consistent global messaging and assets.
β Through-the-Line Campaign Development: Develop and execute TTL campaigns across the full funnel, blending brand, performance, content, and in-product activation. Collaborate with strategy, channel, and activation teams to ensure seamless campaign planning and execution across regions and formats.
β Lifecycle Marketing: Find, Win, Support, Grow: Drive global awareness through social, PR, comms, content, and events to find customers. Convert demand into action through performance marketing, website journeys, and in-product onboarding to win customers. Equip internal teams and partners with GTM toolkits, sales enablement, and onboarding resources to support customers. Increase retention, upsell, and advocacy through lifecycle marketing, customer storytelling, and community activation to grow customers.
β Product-Led Growth (PLG) Integration: Partner with product and growth teams to optimize acquisition and activation within the product, leveraging freemium, self-serve flows, and in-product messaging. Use product insights and usage data to inform campaign strategy and personalization.
β Channel & Partner Marketing Coordination: Ensure marketing activity is aligned and amplified across owned, earned, and partner channels. Support commercial and partnerships teams on partner recruitment, onboarding, and joint marketing execution. Maintain brand consistency and experience across all global and local marketing touchpoints.
β Strategic & Operational Leadership: Operate at both strategic and tactical levels, leading planning while rolling up sleeves to drive execution. Bring a mindset shaped by experience across start-up, scale-up, and corporate environments. Establish scalable best practices and continuously improve campaign effectiveness through testing and iteration.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and hands-on execution to drive global marketing campaigns and enable business growth.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in global marketing leadership roles, including experience across start-up, scale-up, and enterprise contexts
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in global marketing, full-funnel marketing, and product-led growth, as well as excellent analytical, communication, and stakeholder management skills.
Salary Range: β¬80,000 - β¬120,000 per year (Based on industry standards for a global marketing director role with 10+ years of experience in Spain)
Benefits:
Working Hours: Full-time, hybrid schedule with flexible start/end hours
ASSUMPTION: The salary range is estimated based on industry standards for a global marketing director role with 10+ years of experience in Spain. Actual salary may vary based on individual qualifications and company discretion.
Industry: dentsu is a global advertising and marketing services company that helps brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. They specialize in marketing communications, advertising, media planning, media buying, people-based marketing, creative, innovation, data, and technology.
Company Size: dentsu has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising and marketing industry.
Company Description:
Company Specialties:
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's global presence and diverse range of services provide a unique opportunity for the Global Marketing Director to gain exposure to various industries, markets, and disciplines within the marketing field.
Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and experience in global marketing.
Reporting Structure: The Global Marketing Director will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including product, growth, commercial, and partnerships teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
ASSUMPTION: The Global Marketing Director role offers significant growth opportunities, both in terms of personal and professional development and career advancement within the company.
Office Type: The Barcelona office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Av Diagonal 177, 08029 Barcelona, Spain
Geographic Context:
Work Schedule: The hybrid work arrangement allows for a flexible balance between on-site and remote work, with core hours between 10:00 AM and 4:00 PM CET.
ASSUMPTION: The hybrid work arrangement and the vibrant, multicultural environment of Barcelona provide an ideal work-life balance for the Global Marketing Director.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Global Marketing, Campaign Development, Product-Led Growth, Full-Funnel Marketing, Social Media, PR, Communications, Events, Cross-Functional Collaboration, Stakeholder Management, Data Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, global marketing expertise, campaign development and execution skills, cross-functional collaboration, and data analysis skills.
ASSUMPTION: The Global Marketing Director will be expected to have experience with various marketing automation, CRM, social media management, project management, and data analysis tools, as well as the ability to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: dentsu's company culture emphasizes collaboration, creativity, and courage, with a data-driven, agile, and global work style. The Global Marketing Director should be able to demonstrate alignment with these values and work style preferences.
ASSUMPTION: The Global Marketing Director role presents unique challenges, including global team management, balancing global consistency with local adaptation, keeping pace with industry trends, and navigating a large, complex organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong emphasis on product-led growth, innovation, data, and technology within a global, dynamic environment.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Global Marketing Director role, requiring a strong background in global marketing, campaign development, and stakeholder management.
ASSUMPTION: These interview questions aim to assess the role's fit within the organization, the priorities and challenges facing the marketing team, and the company's commitment to professional development and growth.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.