Global Marketing Director-GENEX

📌 Core Information

🔹 Job Title: Global Marketing Director - GENEX

🔹 Company: URUS Group

🔹 Location: Wisconsin, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies to drive business growth across key markets
• Building and reinforcing cooperative brand awareness and customer engagement
• Powering demand generation and executing innovative portfolio marketing strategies
• Leading and mentoring the GENEX Brand Marketing Team to develop impactful marketing initiatives

ASSUMPTION: This role requires a strategic and results-driven marketing leader with a deep understanding of global markets and cooperative business models.

📋 Key Responsibilities

✅ Develop and execute GENEX’s global marketing strategy, contributing to sales and market share growth across North America, LATAM, EMEA, and APAC regions

✅ Strategize, conceptualize, and drive the execution of global marketing campaigns and initiatives that drive members & customers deeper into the GENEX sales funnel

✅ Define and report on marketing benchmarking and KPIs, and implement a feedback matrix with customers and regions

✅ Create and manage the GENEX global marketing budget in collaboration with strategic partners

✅ Steward the GENEX brand identity, own the development and evolution of the GENEX global brand guidelines, and lead efforts to enhance brand visibility and perception

✅ Strategize, design, build, and optimize lead generation campaigns, and work collaboratively with commercial team leadership on sales marketing strategies

✅ Collaborate with the URUS Marketing team on digital marketing strategies, own the global website design, UX, and platform for all GENEX retail country websites, and stay up to date with the latest digital marketing trends and technologies

✅ Conduct ongoing market research to gather insights into member & customer preferences, emerging trends, and competitor activities across global commercial regions, and shape GENEX’s long-term commercial and brand strategy into actionable business recommendations

✅ Engage, persuade, build relationships, and earn trust across the URUS matrix organization, lead the development of co-marketing partnerships with key industry partners, and create and demonstrate strategic marketing initiatives that turn customers and employees into brand advocates

✅ Lead, mentor, and inspire a team of marketing professionals, foster a culture of collaboration, creativity, innovation, and accountability, and support a continuous learning and development environment

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and global market expertise to drive marketing success across diverse regions and channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 10+ years of marketing experience with at least 5 years focused on conceptualizing and leading strategic marketing initiatives, and 10+ years of people leadership experience

Required Skills:

• Proven experience in driving successful marketing strategies on a global scale, preferably in the global agricultural industry, with knowledge of cooperative business and member engagement models
• Strong experience leading the strategy and execution in both digital and traditional marketing channels
• Experience managing budgets and delivering ROI-focused marketing campaigns
• Expertise in using analytics and CRM tools (e.g., Google Analytics, HubSpot, Salesforce)
• Ability to travel both domestically and internationally, approximately 40%

Preferred Qualifications:

• MBA or advanced degree

ASSUMPTION: Candidates with a strong background in global marketing, particularly within the agricultural industry, and proven leadership skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a senior-level marketing role with 10+ years of experience in the agricultural industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: URUS Group operates in the agricultural industry, focusing on cooperative business models and global markets

Company Size: URUS Group has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth

Founded: URUS Group was founded in 1959, with a rich history in the agricultural industry

Company Description:

• AgSource is a broad-based agricultural service cooperative specializing in laboratory testing and the generation of value-added management information
• AgSource began as a dairy records cooperative in 1959 to provide computer management information from Dairy Herd Improvement (DHI) testing
• The cooperative has since grown to encompass all aspects of dairy information management service and has diversified its testing services to meet the broader needs of the agricultural industry

Company Specialties:

• Agricultural testing cooperative
• Water testing
• Soil Analysis
• Plant tissue testing
• Food testing
• Milk analysis
• Information management

Company Website: http://www.agsource.com

ASSUMPTION: URUS Group's focus on cooperative business models and global markets provides a unique opportunity for candidates interested in driving marketing success in a dynamic and evolving industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and global market expertise

Reporting Structure: The Global Marketing Director reports directly to the GENEX President and works closely with regional commercial team leadership and the URUS Marketing team

Work Arrangement: This role is on-site, with the expectation to travel domestically and internationally approximately 40% of the time

Growth Opportunities:

• Potential to expand the GENEX brand globally and drive business growth across key markets
• Opportunity to lead and mentor a high-performing marketing team, fostering a culture of collaboration and innovation
• Chance to work with a diverse range of stakeholders across the URUS matrix organization and develop strategic marketing initiatives that turn customers and employees into brand advocates

ASSUMPTION: This role offers significant growth opportunities for candidates interested in driving global marketing success and developing their leadership skills within a dynamic and evolving industry.

🌍 Location & Work Environment

Office Type: URUS Group's headquarters is located in Verona, Wisconsin, with additional offices in Lincoln, Nebraska; Marshfield, Wisconsin; Bonduel, Wisconsin; Ellsworth, Iowa; and Umatilla, Oregon

Office Location(s): 135 Enterprise Drive, Verona, WI 53593, US

Geographic Context:

• Verona, Wisconsin, is located in the southern part of the state, approximately 15 minutes from Madison, the state capital
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
• Wisconsin is known for its strong agricultural industry, providing a rich context for this marketing role focused on global cooperative business models

Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: URUS Group's headquarters in Verona, Wisconsin, offers a dynamic and collaborative work environment, with easy access to a mix of urban and rural environments that support a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the HR department
• In-depth behavioral and skills-based interviews with the hiring manager and other stakeholders
• Final interview with the GENEX President
• Background check and offer extension

Key Assessment Areas:

• Global marketing strategy and execution
• Brand management and positioning
• Demand generation and lead acquisition
• Digital marketing and innovation
• Market research and insights
• Global marketing stakeholder leadership and management
• Team leadership and development

Application Tips:

• Tailor your resume and cover letter to highlight your global marketing experience, particularly within the agricultural industry, and your proven leadership skills
• Prepare examples of your successful marketing campaigns and their impact on business growth
• Research URUS Group and the agricultural industry to demonstrate your understanding of the company's mission and the market context

ATS Keywords: Global marketing strategy, brand management, demand generation, digital marketing, market research, stakeholder leadership, team leadership, budget management, CRM tools, customer engagement, cooperative partnerships, innovative solutions, campaign execution, analytics, member engagement, commercial strategy

ASSUMPTION: URUS Group's interview process is designed to assess candidates' strategic thinking, leadership, and global market expertise, with a focus on their ability to drive marketing success within the agricultural industry.

🛠️ Tools & Technologies

• CRM tools (e.g., HubSpot, Salesforce)
• Analytics tools (e.g., Google Analytics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Candidates should have experience with a range of marketing tools and technologies, with a focus on CRM, analytics, and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity: URUS Group values honesty, transparency, and ethical behavior in all aspects of its business
• Collaboration: URUS Group fosters a culture of teamwork and cross-functional collaboration to drive success
• Innovation: URUS Group encourages creativity, continuous learning, and the pursuit of new ideas to stay ahead of the competition

Work Style:

• Results-driven: URUS Group values employees who take initiative, set clear goals, and deliver measurable results
• Adaptable: URUS Group operates in a dynamic and evolving industry, requiring employees to be flexible and adaptable to change
• Customer-focused: URUS Group prioritizes the needs and preferences of its members and customers, ensuring that its products and services meet their expectations

Self-Assessment Questions:

• Do you have a proven track record of driving successful marketing strategies on a global scale, particularly within the agricultural industry?
• Are you comfortable working in a matrix organization and collaborating with a diverse range of stakeholders to drive marketing success?
• Do you have strong leadership skills and the ability to mentor and inspire a high-performing marketing team?

ASSUMPTION: Candidates who align with URUS Group's values and work style, and who can demonstrate their ability to drive global marketing success within the agricultural industry, will be most successful in this role.

⚠️ Potential Challenges

• Navigating a matrix organization and building relationships with diverse stakeholders across the URUS Group
• Balancing global marketing strategies with regional market needs and preferences
• Managing a marketing budget and delivering ROI-focused campaigns in a dynamic and evolving industry
• Keeping up with the latest digital marketing trends and technologies, and integrating innovative solutions into the GENEX marketing strategy

ASSUMPTION: These challenges require a strategic and adaptable marketing leader with strong stakeholder management skills and a deep understanding of global markets and cooperative business models.

📈 Similar Roles Comparison

• This role differs from other global marketing director positions in its focus on cooperative business models and global markets within the agricultural industry
• Industry-specific context: The agricultural industry is characterized by long sales cycles, a focus on relationship-building, and a need for tailored marketing strategies that address the unique needs and preferences of farmers and other agricultural stakeholders
• Career path comparison: This role offers significant growth opportunities for candidates interested in driving global marketing success and developing their leadership skills within a dynamic and evolving industry

ASSUMPTION: Candidates should have a strong understanding of the unique challenges and opportunities presented by the agricultural industry and be prepared to adapt their marketing strategies to meet the specific needs of this role.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new GENEX product or service, with a focus on driving brand awareness, customer engagement, and demand generation
• Conducting market research to gather insights into member & customer preferences, emerging trends, and competitor activities across global commercial regions, and using these insights to inform the development of a long-term commercial and brand strategy
• Leading the development of co-marketing partnerships with key industry partners, and creating and demonstrating strategic marketing initiatives that turn customers and employees into brand advocates

ASSUMPTION: These sample projects require a strategic and results-driven marketing leader with a deep understanding of global markets and cooperative business models, and the ability to drive marketing success across diverse regions and channels.

❓ Key Questions to Ask During Interview

• Can you describe the GENEX brand and its positioning within the global agricultural industry, and how this role will contribute to its evolution and enhancement?
• How does URUS Group support the development and execution of global marketing strategies, and what resources and tools will be available to the Global Marketing Director to drive success?
• What are the key priorities for the Global Marketing Director in the first 90 days, and how will success be measured in this role?
• How does URUS Group foster a culture of collaboration and innovation, and what opportunities exist for the Global Marketing Director to contribute to this dynamic work environment?
• What are the key challenges and opportunities presented by the agricultural industry, and how can the Global Marketing Director leverage these factors to drive marketing success within this unique market context?

ASSUMPTION: These key questions are designed to assess candidates' understanding of the GENEX brand, URUS Group's global marketing strategy, and the unique challenges and opportunities presented by the agricultural industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your global marketing experience, particularly within the agricultural industry, and your proven leadership skills
• Prepare examples of your successful marketing campaigns and their impact on business growth
• Research URUS Group and the agricultural industry to demonstrate your understanding of the company's mission and the market context
• Follow up with the URUS Group HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.