Global Marketing Director-GENEX

📌 Core Information

🔹 Job Title: Global Marketing Director - GENEX

🔹 Company: GENEX

🔹 Location: Shawano, Wisconsin, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies
• Building and reinforcing cooperative brand awareness
• Strengthening member & customer engagement
• Powering demand generation and executing innovative portfolio marketing strategies
• Leading and mentoring the GENEX Brand Marketing Team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels, with a focus on the global agricultural industry.

📋 Key Responsibilities

✅ Develop and execute GENEX’s global marketing strategy, contributing to sales and market share growth across North America, LATAM, EMEA, and APAC regions

✅ Strategize, conceptualize, and drive the execution of global marketing campaigns and initiatives that drive members & customers deeper into the GENEX sales funnel

✅ Develop and manage the GENEX global marketing budget in collaboration with strategic partners

✅ Define and report on marketing benchmarking and KPIs

✅ Implement a feedback matrix with customers and regions

✅ Create, develop, and evaluate the execution and impact of global marketing strategies

✅ Build strategic support for GENEX global wholesale partners to enhance their connection to the GENEX brand

✅ Steward the GENEX brand identity and own the development and evolution of the GENEX global brand guidelines

✅ Lead efforts to enhance brand visibility and perception

✅ Strategize, design, build, and optimize lead generation campaigns

✅ Work collaboratively with commercial team leadership on sales marketing strategies

✅ Collaborate with the URUS Marketing team on digital marketing strategies focusing on the customer journey

✅ Own the global website design, UX, and platform for all GENEX retail country websites

✅ Stay up to date with the latest digital marketing trends and technologies, ensuring the regional marketing strategy integrates innovative solutions

✅ Conduct ongoing market research to gather insights into member & customer preferences, emerging trends, and competitor activities across global commercial regions

✅ Shape GENEX’s long-term commercial and brand strategy into actionable business recommendations

✅ Engage, persuade, build relationships, and earn trust across the URUS matrix organization

✅ Lead the development of co-marketing partnerships with key industry partners

✅ Create and demonstrate strategic marketing initiatives that turn customers and employees into brand advocates

✅ Lead, mentor, and inspire a team of marketing professionals

✅ Foster a culture of collaboration, creativity, innovation, and accountability

✅ Support a continuous learning and development environment

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and global market understanding to drive business growth and brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 10+ years of Marketing experience with at least 5 years focused on conceptualizing and leading strategic marketing initiatives

Required Skills:

• Proven experience in driving successful marketing strategies on a global scale, preferably in the global agricultural industry, with knowledge of cooperative business and member engagement models
• Strong experience leading the strategy and execution in both digital and traditional marketing channels
• Experience managing budgets and delivering ROI-focused marketing campaigns
• Expertise in using analytics and CRM tools (e.g., Google Analytics, HubSpot, Salesforce)

Preferred Skills:

• MBA or advanced degree
• Ability to travel both domestically and internationally, approximately 40%

ASSUMPTION: Candidates with a strong background in global marketing, experience in the agricultural industry, and a proven track record of driving business growth through strategic marketing initiatives are ideal for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Estimated, based on industry standards for a senior-level marketing role in the United States with 10+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, with approximately 40% travel required

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level marketing role in the United States. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: GENEX is a global leader in the cooperative farming industry, providing innovative genetic and reproductive solutions to its members and customers.

Company Size: GENEX has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: GENEX was founded in 1918, with a rich history in the agricultural industry.

Company Description:

• GENEX is dedicated to providing innovative genetic and reproductive solutions to its progressive dairy and beef members and customers
• The company operates as a global cooperative, with a focus on cooperative-to-cooperative partnerships
• GENEX is committed to working today for the generations of tomorrow, with a focus on sustainability and long-term growth

Company Specialties:

• Industry-leading animal genetics
• Customized reproductive solutions

Company Website: http://www.genex.coop

ASSUMPTION: GENEX's cooperative structure and global presence provide unique opportunities for marketing professionals to make a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The Global Marketing Director will lead and mentor the GENEX Brand Marketing Team, with no direct reports outside of the marketing function.

Work Arrangement: This role requires approximately 40% travel, both domestically and internationally, to collaborate with global commercial regions and partners.

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the company grows
• Opportunities to work with diverse global teams and develop cross-cultural marketing skills
• Chance to make a significant impact on GENEX's global brand and business growth

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to drive global business growth and enhance the GENEX brand in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: GENEX's headquarters is located in Shawano, Wisconsin, with a modern and collaborative office environment.

Office Location(s): Shawano, Wisconsin, United States

Geographic Context:

• Shawano, Wisconsin, is a small city with a population of approximately 9,500 people
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Wisconsin is known for its strong agricultural industry and Midwestern values

Work Schedule: Full-time, with approximately 40% travel required

ASSUMPTION: The Shawano, Wisconsin, location provides a unique blend of small-town charm and big-city opportunities, making it an attractive place to live and work for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other key stakeholders
• Case study or presentation to showcase marketing strategy and execution skills
• Final interview with the CMO

Key Assessment Areas:

• Strategic thinking and global market understanding
• Leadership and team management skills
• Cross-functional collaboration and stakeholder engagement
• Marketing strategy development and execution

Application Tips:

• Tailor your resume and cover letter to highlight your global marketing experience and strategic thinking skills
• Prepare examples of global marketing campaigns you've led and their outcomes
• Research GENEX's global presence and cooperative structure to demonstrate your understanding of the business

ATS Keywords: Global marketing, strategic planning, brand management, demand generation, digital marketing, market research, team leadership, budget management, CRM, analytics, agricultural industry, cooperative business

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and global marketing skills, as well as their cultural fit with GENEX's cooperative values.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• Salesforce
• Marketo
• Adobe Creative Suite

ASSUMPTION: The Global Marketing Director will be expected to have experience with industry-standard marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Sustainability

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Strategic
• Data-informed

Self-Assessment Questions:

• How do you align with GENEX's cooperative values and culture?
• How have you successfully led and managed a global marketing team in a matrix organization?
• How do you approach building strategic partnerships with key industry players?

ASSUMPTION: GENEX values candidates who demonstrate a strong understanding of the cooperative business model, a collaborative work style, and a commitment to driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

• Managing a global marketing team with diverse cultural backgrounds and time zones
• Balancing the needs of global commercial regions with the overall global marketing strategy
• Adapting to the unique dynamics of the cooperative business model
• Keeping up with the latest trends and technologies in the ever-evolving digital marketing landscape

ASSUMPTION: The Global Marketing Director will need to be adaptable, culturally sensitive, and strategic in their approach to overcome these potential challenges and drive business growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the cooperative business model and global market dynamics
• GENEX's global presence and cooperative structure provide unique opportunities for marketing professionals to make a significant impact on the company's success
• This role offers a unique blend of strategic thinking, leadership, and global marketing skills, with the potential for significant career growth and development

ASSUMPTION: Candidates with experience in global marketing roles within the agricultural industry or other cooperative organizations will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or service
• Conducting market research to identify emerging trends and competitor activities in global commercial regions
• Building and strengthening cooperative partnerships with key industry players to enhance brand visibility and perception

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing initiatives that drive business growth and enhance the GENEX brand.

❓ Key Questions to Ask During Interview

• How does GENEX support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does GENEX measure the success of its global marketing initiatives?
• What are the most significant challenges facing the global marketing team, and how can this role help address them?
• How does GENEX foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the potential for growth and development in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2/job/1089
• Tailor your resume and cover letter to highlight your global marketing experience and strategic thinking skills
• Prepare examples of global marketing campaigns you've led and their outcomes
• Research GENEX's global presence and cooperative structure to demonstrate your understanding of the business
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.