📌 Core Information
🔹 Job Title: Global Marketing Excellence Manager
🔹 Company: BDR Thermea Group
🔹 Location: Apeldoorn, Gelderland, Netherlands
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining spare parts brand policy
- Creating and updating packaging specifications, marketing templates, and communication strategies
- Coordinating campaign execution across countries and supporting local teams
- Monitoring and improving customer satisfaction through r-NPS tracking and analysis
- Collaborating with cross-functional teams and stakeholders across diverse cultural settings
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-changing, international environment.
📋 Key Responsibilities
✅ Lead the development and deployment of marketing standards, tools, and strategies for the Spare Parts business area
✅ Ensure consistent and effective execution across all markets while driving alignment and knowledge sharing
✅ Collaborate with Group Brands, Sales, Digital/eBusiness, and marketing teams both centrally and across local markets
✅ Monitor campaign performance, brand consistency, and customer acquisition/retention metrics
✅ Enable continuous improvement through benchmarking, capability-building, and training sessions
ASSUMPTION: Success in this role will require strong project management skills, attention to detail, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's or Master’s degree in Marketing, Business, or a related field
Experience: Minimum 5 years of experience in B2B marketing, branding, and/or digital (eCommerce, CRM), ideally in spare parts or a complex product environment
Required Skills:
- Strategic marketing mindset
- Strong analytical and result-oriented approach
- Excellent leadership and stakeholder management skills
- Excellent English communication skills (written and verbal)
- Experience in cross-functional projects in international and matrix organizations
Preferred Skills:
- Experience in HVAC or similar technical industries
- Additional European language skills
ASSUMPTION: Candidates with experience in B2B marketing, branding, and digital strategies will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market rates for a Marketing Manager role in the Netherlands)
Benefits:
- Flexible home-working policies
- Travel reimbursement
- Wellness perks
Working Hours: Full-time (40 hours per week), with flexibility to work in a hybrid way
ASSUMPTION: The salary range is estimated based on market rates for a Marketing Manager role in the Netherlands with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 5,001-10,000 employees
Founded: Not specified
Company Description:
- BDR Thermea Group brings the energy transition closer every day, serving customers in more than 100 countries with a diverse team of 7,000
- The company champions innovation, customer focus, and a cohesive team culture
- BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity
Company Specialties:
- Development
- Manufacturing
- Marketing
- Sales
- Service
Company Website: https://www.bdrthermeagroup.com/
ASSUMPTION: BDR Thermea Group is a well-established company in the appliances, electrical, and electronics manufacturing industry, with a strong focus on sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the Group Head of Spare Parts at BDR Thermea Group’s office
Work Arrangement: Hybrid (2-3 days in office, with flexibility to work from home)
Growth Opportunities:
- Potential to shape a key business area and work closely with international colleagues
- Opportunities for professional development and training
- Possibility to grow within the marketing department or explore other areas of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (Apeldoorn and Amsterdam hubs)
Office Location(s): Kanaal Zuid 106, Apeldoorn, 7332 BD, NL
Geographic Context:
- Apeldoorn is a city in the province of Gelderland, Netherlands
- The company offers a flexible work arrangement, allowing employees to work from home and in the office
- The company supports employees' home office setup and travel costs
Work Schedule: Full-time (40 hours per week), with flexibility to work in a hybrid way
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to work from home and in the office, with the company's support.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the team or stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Communication and stakeholder management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your marketing strategies, campaigns, and successes
- Research the company and industry to demonstrate your understanding and enthusiasm
ATS Keywords: Marketing Excellence, Spare Parts, Brand Policy, Campaign Execution, Customer Satisfaction, Stakeholder Management, Data Analysis, Strategic Marketing, B2B Marketing, Digital Marketing, CRM, E-commerce
ASSUMPTION: Applicants should focus on demonstrating their strategic marketing skills, analytical mindset, and ability to work effectively in a cross-functional, international team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- One Team: Collaborate and work together to achieve common goals
- Sustainable Future: Contribute to a more sustainable world through innovative solutions
- Customer Focus: Prioritize customer needs and deliver exceptional experiences
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you have a passion for sustainability and driving positive change?
ASSUMPTION: Candidates who align with BDR Thermea Group's core values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Balancing multiple priorities and projects simultaneously
- Working effectively in a matrix organization with diverse cultural settings
- Adapting to a fast-changing, international environment
- Managing stakeholders and driving alignment across different markets and teams
ASSUMPTION: Success in this role will require strong project management skills, attention to detail, and the ability to balance multiple priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on spare parts marketing excellence within a global organization
- Similar roles may include Marketing Manager, Brand Manager, or Marketing Operations Manager, but with a more narrow focus
- Career progression may include roles such as Senior Marketing Manager, Global Marketing Director, or other strategic marketing leadership positions
ASSUMPTION: This role offers a unique opportunity to shape a key business area and work closely with international colleagues across the organization.
📝 Sample Projects
- Developing and implementing a global brand strategy for spare parts
- Conducting a comprehensive analysis of customer satisfaction and identifying areas for improvement
- Creating and executing a digital marketing campaign to drive customer acquisition and retention
ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the business area and the candidate's role within the marketing department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the spare parts business area?
- What opportunities are there for professional development and growth within the marketing department or the broader organization?
- How does the company support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Candidates should focus on understanding the role's priorities, strategic fit, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your marketing strategies, campaigns, and successes
- Research the company and industry to demonstrate your understanding and enthusiasm
- Follow up with Nicole Donkersloot via email (Nicole.donkersloot@bdrthermea.com) or phone (+316 24439837) within one week of submission to express your interest and ask any questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
