Global Marketing Lead - F&C

📌 Core Information

🔹 Job Title: Global Marketing Lead - F&C

🔹 Company: Alkegen

🔹 Location: United Kingdom - Alderley Park (CHQ), Macclesfield, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-channel marketing plans for multiple products/segments.
• Collaborating with various stakeholders to drive engagement, generate leads, and deliver profitable growth.
• Creating and overseeing the creation of sales and marketing materials, press releases, key messages, presentations, and other external-facing materials.
• Executing growth campaigns for new product launches, creating content strategy, and developing top and middle of the funnel content for traditional and digital communication channels.
• Working closely with creative partners, media, and PR teams to conceptualize, execute, and deliver on programs on time and on budget.

ASSUMPTION: This role requires a high level of collaboration, project management, and creative problem-solving skills. The ideal candidate will be comfortable working in a fast-paced, agile environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead the execution and implementation of integrated, multi-channel marketing plans for multiple products/segments.

✅ Collaborate with marketing and business leaders to translate business goals and objectives into strategies, campaigns, and programs that deliver engagement, leads, funnel, and revenue.

✅ Write and oversee the creation of sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, and other external-facing materials about Alkegen technology and solutions.

✅ Execute growth campaigns to create leads for new product launches, creating content strategy and developing top and middle of the funnel content for traditional and digital communication channels.

✅ Develop & drive comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurable objectives.

✅ Collaboratively as part of the Global Marketing Communications team and other departments to ensure proper leveraging of agency resources, digital owned channels and properties, and execute tactics effectively to generate awareness and demand, including trade shows, press and media, social media, collateral development, digital campaign deliverables, and more.

✅ Serve as a thought-leader, proactively generating thought leadership ideas, strategies, and tactics that support the customer journey.

✅ Build and foster trade media relationships, including those with print, online, and broadcast outlets.

✅ Stay abreast of emerging trends and best practices to identify opportunities to apply new digital technologies and services to improve the Global Marketing Communications team’s speed, agility, and innovation.

✅ Successfully contribute to the development of strategic marketing messaging and positioning to differentiate Alkegen and advance awareness of Alkegen’s capabilities, offerings, solutions, and innovation across the broader organization and in the marketplace.

✅ Develop ROMI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaigns.

✅ Provide creative development and art direction for ads, campaigns, and graphics that support sales objectives and build brand awareness.

ASSUMPTION: This role requires a strong understanding of B2B marketing communications, digital marketing, and project management. The ideal candidate will have experience working with various stakeholders and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, or a related field.

Experience: Minimum 5-10 years in a corporate marketing communications or agency environment, with strong business acumen.

Required Skills:

• Proven experience in Industrial B2B marketing communications.
• Strong interpersonal skills with a proven ability to work well with internal and external stakeholders.
• Collaborative team player who is flexible, solution-oriented, and capable of articulating complex topics.
• Excellent verbal and written communications skills. Superior writing skills are a must.
• Strong organizational and planning skills to coordinate various activities simultaneously.
• Must be comfortable working on a small, agile team, in a fast-paced environment that requires ongoing management of multiple projects at one time.
• Must be able to meet deadlines and work with tight deadlines and competing priorities while maximizing budgets and ROI.
• Proficiency with Microsoft applications, specifically PowerPoint and Excel.

Preferred Skills:

• Experience with digital marketing automation platforms, content creation tools, Adobe Creative Suite, a plus.

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working in a global organization and be comfortable working with diverse teams and stakeholders.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Marketing Lead role with 5-10 years of experience in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role with 5-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2022 (as a result of the merger between Unifrax and Lydall)

Company Description:

• Alkegen is a specialty materials leader serving mission-critical systems that the world is focused on for the future, including battery technologies, electric vehicles, filtration media, and specialty insulation materials that enable customers to reduce fossil fuel consumption, save energy, and live greener.
• The company is dedicated to sustainability and human health, uniquely positioned to help customers impact the environment in meaningful ways.
• Alkegen brings together two of the world’s leaders in specialty materials, Unifrax and Lydall, to create one new, innovation-driven leader focused on battery technologies, filtration media, and specialty insulation and sealing materials.

Company Specialties:

• Filtration Media
• Catalysis
• Thermal Insulation
• Construction and Fire Protection
• Battery Technology
• Transportation and Off-road Equipment
• Material Science
• Refractory Solutions
• Industrial Filtration

Company Website: www.alkegen.com

ASSUMPTION: Alkegen is a large enterprise with a global presence, offering a wide range of career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing professional

Reporting Structure: Reports directly to the Global Marketing Communications Director

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential for career progression within the marketing department or other functions within the organization.
• Opportunities to work on high-impact projects and contribute to the company's growth and innovation.
• Chance to gain experience working in a global organization and collaborating with diverse teams and stakeholders.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, gain experience, and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative and dynamic work environment

Office Location(s): United Kingdom - Alderley Park (CHQ), Macclesfield, United Kingdom

Geographic Context:

• The United Kingdom is a major global hub for industrial manufacturing, with a strong focus on innovation and sustainability.
• Macclesfield is a town in Cheshire, England, with a population of approximately 52,000 people. It is located about 16 miles south-east of Manchester and 20 miles south of Stoke-on-Trent.
• The Alderley Park site is a life science campus that offers a modern and collaborative work environment, with access to various amenities and facilities.

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The work environment at Alkegen's headquarters is collaborative, dynamic, and focused on innovation and growth. The location in Macclesfield offers easy access to major cities and transportation links, as well as a range of local amenities and facilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Global Marketing Communications Director
• Background check and offer

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Collaboration and stakeholder engagement skills
• Creativity and problem-solving skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communication skills, as well as your experience working with various stakeholders and managing multiple projects simultaneously.
• Prepare examples of your past marketing campaigns and their results to demonstrate your ability to drive engagement, generate leads, and deliver profitable growth.
• Research Alkegen's products, services, and company culture to show your enthusiasm and understanding of the role and the organization.

ATS Keywords: B2B marketing, marketing communications, digital marketing, campaign management, stakeholder engagement, project management, thought leadership, SEO, SEM, content creation, lead generation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing and communication skills, as well as their ability to work collaboratively with various stakeholders and manage multiple projects simultaneously.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Digital marketing automation platforms (e.g., Marketo, HubSpot)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• SEO and SEM tools (e.g., Google Analytics, Google Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with a range of marketing and communication tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We drive progress through continuous learning and improvement.
• Collaboration: We work together to achieve more than we could alone.
• Sustainability: We are committed to creating a positive impact on the environment and society.
• Customer Focus: We put our customers at the center of everything we do.
• Integrity: We act with honesty, transparency, and accountability in all our actions.

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and growth
• Results-driven and data-informed
• Adaptable and responsive to change

Self-Assessment Questions:

• How do your personal values align with Alkegen's company values, particularly in the areas of innovation, collaboration, and sustainability?
• How have you demonstrated your ability to work effectively with various stakeholders and manage multiple projects simultaneously in your previous roles?
• How do you approach continuous learning and improvement in your marketing and communication strategies and tactics?

ASSUMPTION: Alkegen is looking for candidates who are a strong cultural fit, with a focus on innovation, collaboration, sustainability, customer focus, and integrity. The ideal candidate will be adaptable, results-driven, and responsive to change in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously in a fast-paced environment
• Keeping up with emerging trends and best practices in digital marketing and communication
• Balancing the "art" (brand & creative) with the "science" (data, reporting & optimization) of marketing campaign management for a B2B audience
• Working effectively in a global organization with diverse teams and stakeholders
• Adapting to changes in the market and the organization's priorities

ASSUMPTION: The ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable managing multiple projects and stakeholders simultaneously. They will also be adaptable, results-driven, and responsive to change in a global organization.

📈 Similar Roles Comparison

• This role is unique in its focus on the Filtration and Catalysis (F&C) business group within Alkegen, offering the opportunity to work on a wide range of products and segments and collaborate with diverse teams and stakeholders.
• Compared to other marketing roles in the industrial machinery manufacturing industry, this role offers a unique blend of strategic and tactical marketing responsibilities, with a strong focus on driving engagement, generating leads, and delivering profitable growth.
• Career progression in this role may lead to opportunities in other business groups or functions within the organization, depending on the candidate's skills, experience, and interests.

ASSUMPTION: This role offers a unique opportunity to work on a wide range of products and segments and collaborate with diverse teams and stakeholders, with potential for career progression within the organization.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing plan for a new product launch, including SEO, SEM, social media, email marketing, and content marketing strategies and tactics.
• Creating and managing a thought leadership campaign to position Alkegen as an industry expert in filtration media and catalysis, including developing and distributing content, securing speaking engagements, and building relationships with key influencers and media outlets.
• Managing a trade show or event, including coordinating logistics, developing marketing materials, and executing on-site activities to generate leads and drive brand awareness.

ASSUMPTION: These sample projects are intended to illustrate the types of marketing and communication responsibilities and initiatives the ideal candidate might be expected to manage in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and communication strategy for the Filtration and Catalysis (F&C) business group, and how will my work contribute to the overall success of the organization?
• What are the key priorities for the first 90 days in this role, and how will my onboarding and training support my success in these areas?
• How does Alkegen support the professional growth and development of its marketing and communication team members, and what opportunities are there for career progression within the organization?
• How does Alkegen foster a culture of innovation and collaboration, and what specific initiatives or programs are in place to support these values?
• How does Alkegen measure the success of its marketing and communication campaigns, and what metrics and KPIs are most important for this role?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the organization, and the opportunities for professional growth and development. The ideal candidate will be proactive in asking insightful questions to demonstrate their interest and engagement in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communication skills, as well as your experience working with various stakeholders and managing multiple projects simultaneously.
• Prepare examples of your past marketing campaigns and their results to demonstrate your ability to drive engagement, generate leads, and deliver profitable growth.
• Research Alkegen's products, services, and company culture to show your enthusiasm and understanding of the role and the organization.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.