🔹 Job Title: Global Marketing Lead - ISC
🔹 Company: Alkegen
🔹 Location: Macclesfield, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in B2B marketing communications and a proven track record of driving results in a fast-paced environment.
✅ Lead the execution and implementation of integrated, multi-channel marketing plans for multiple products/segments/channels
✅ Collaborate with marketing and business leaders to translate business goals and objectives into strategies, campaigns, and programs that deliver engagement, leads, funnel, and revenue
✅ Write and oversee the creation of sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, and other external-facing materials about Alkegen technology and solutions
✅ Execute growth campaigns to create leads for new product launches, developing content strategy and creating top and middle of the funnel content for traditional and digital communication channels
✅ Develop and drive comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation, etc.) with measurable objectives
✅ Work closely with creative partners, media, and PR teams to conceptualize, execute, and deliver programs on time and on budget
✅ Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translating relevant industry developments into enterprise strategy
✅ Work collaboratively as part of the Global Marketing Communications team and other departments to ensure proper leveraging of agency resources, digital owned channels and properties, and execute tactics effectively to generate awareness and demand, including trade shows, press and media, social media, collateral development, digital campaign deliverables, and more
✅ Serve as a thought leader, proactively generating thought leadership ideas, strategies, and tactics that support the customer journey
✅ Build and foster trade media relationships, including those with print, online, and broadcast outlets
✅ Stay abreast of emerging trends and best practices to identify opportunities to apply new digital technologies and services to improve the Global Marketing Communications team’s speed, agility, and innovation
✅ Successfully contribute to the development of strategic marketing messaging and positioning to differentiate Alkegen and advance awareness of Alkegen’s capabilities, offerings, solutions, and innovation across the broader organization and in the marketplace
✅ Develop ROMI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaigns
✅ Provide creative development and art direction for ads, campaigns, and graphics that support sales objectives and build brand awareness
ASSUMPTION: This role requires a strong understanding of B2B marketing communications, digital marketing, and project management. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various stakeholders.
Education: Bachelor's degree in communications, marketing, or a related field
Experience: Minimum 5-10 years in a corporate marketing communications or agency environment, with strong business acumen
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with additional qualifications such as prior experience creating successful inbound and outbound marketing plans tied to business plan and multi-year targets, proven experience synthesizing complex, technical content to engage a variety of stakeholders, and the ability to balance the "art" (brand & creative) with the "science" (data, reporting & optimization) of marketing campaign management for a B2B audience will be highly competitive for this role.
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.
Industry: Industrial Machinery Manufacturing. Alkegen is a specialty materials leader serving mission-critical systems that the world is focused on for the future, including battery technologies, electric vehicles, filtration media, and specialty insulation materials that enable customers to reduce fossil fuel consumption, save energy, and live greener.
Company Size: 5,001-10,000 employees. Alkegen offers a large, diverse, and collaborative work environment with opportunities for growth and development.
Founded: Alkegen was founded in 2021 through the merger of Unifrax and Lydall, bringing together two of the world’s leaders in specialty materials.
Company Description:
Company Specialties:
Company Website: http://www.alkegen.com
ASSUMPTION: Alkegen's diverse range of products and global presence offer unique opportunities for growth and innovation in the specialty materials industry.
Career Level: Mid-level to senior marketing professional with a focus on B2B marketing communications and digital marketing
Reporting Structure: This role reports directly to the Global Marketing Communications Director and works closely with product development teams, BU leadership, sales, and growth leaders
Work Arrangement: Full-time, on-site position with flexibility for occasional remote work
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work with a dynamic and collaborative team, driving results and making a significant impact on Alkegen's growth and success.
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Alderley Park (CHQ), UK
Geographic Context:
Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The Macclesfield office provides a modern and collaborative work environment, with easy access to outdoor activities and cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B marketing, digital marketing, campaign management, stakeholder engagement, thought leadership, brand management, SEO, SEM, content creation, project management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and communications skills and digital marketing expertise.
ASSUMPTION: Familiarity with industry-standard marketing and communications tools, as well as digital marketing automation platforms, is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Alkegen values innovation, collaboration, and sustainability, seeking candidates who align with these core values and thrive in a fast-paced, dynamic work environment.
ASSUMPTION: The fast-paced nature of this role and the need to balance multiple priorities may present challenges for some candidates. Strong project management skills and the ability to thrive in a dynamic work environment are essential for success.
ASSUMPTION: This role offers a unique opportunity to work with a dynamic and collaborative team, driving results and making a significant impact on Alkegen's growth and success in the specialty materials industry.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in this role.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.