📌 Core Information
🔹 Job Title: Global Marketing Manager
🔹 Company: BASF SE
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Chemical Manufacturing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global market strategies for sulfuric acid and styrene monomer catalysts
- Achieving financial profitability targets and optimizing product portfolios
- Driving innovation through collaboration with various stakeholders
- Managing pricing strategies and cost optimization measures
- Leading cross-functional teams and engaging with global partners
ASSUMPTION: This role requires a strategic mindset with a strong focus on driving profitable growth through effective market strategies and operational excellence.
📋 Key Responsibilities
✅ Developing and implementing global and regional market strategies for sulfuric acid and styrene monomer catalysts
✅ Achieving global financial profitability targets for the segment
✅ Optimizing the global manufacturing network to meet market strategies
✅ Identifying and implementing cost optimization measures related to product costs
✅ Driving innovation by identifying business cases for new product development
✅ Planning and executing successful new product launches
✅ Defining consistent product positioning and selling narratives
✅ Planning and executing targeted marketing communication activities
✅ Developing and nurturing relationships with key customers and partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and global engagement, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's or master's degree in economics or a related scientific field
Experience: Minimum of 7 years of experience in commercial marketing, sales, and product management within the chemical industry, with at least 5 years of experience specifically in chemical catalysts, preferably sulfuric acid and styrene catalyst segments
Required Skills:
- Strategic marketing and pricing strategy development
- Operational marketing and cost optimization
- Commercial marketing and customer relationship management
- Project management and cross-functional team leadership
- Analytical skills and data analysis
- Excellent communication skills and global engagement
Preferred Skills:
- Proficient in the use of Power BI, Microsoft Excel, and PowerPoint
- Experience collaborating with Production and Technology teams in the field of chemical catalysts
- Highly entrepreneurial mindset with strong conceptual skills
ASSUMPTION: Candidates with a strong background in chemical catalysts and a proven track record in achieving results through global partnerships are highly desirable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Global Marketing Manager role in the chemical manufacturing sector in Singapore, the estimated salary range is SGD 150,000 - 250,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for global travel and exposure
- Working for a leading global chemical company with a strong commitment to sustainability
Working Hours: Full-time position with flexible working hours and a 25% travel requirement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: BASF is a leading global chemical company operating in the chemical manufacturing industry, with a strong focus on sustainability and innovation.
Company Size: BASF has over 112,000 employees worldwide, making it a large enterprise with significant global reach and resources.
Founded: BASF was founded in 1865 and has since grown into one of the world's largest chemical producers, with a strong commitment to responsible care and sustainable business practices.
Company Description:
- BASF creates chemistry for a sustainable future, combining economic success with environmental protection and social responsibility
- The company's portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions
- BASF generated sales of €65.3 billion in 2024 and has over 350 production sites in Europe, Asia, and North America
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: www.basf.com
ASSUMPTION: Working for BASF offers applicants the opportunity to contribute to a sustainable future while working for a global leader in the chemical industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and global engagement.
Reporting Structure: The Global Marketing Manager reports directly to the Head of Marketing for the relevant business unit and works closely with various stakeholders, including Production, Technology, Sales, and Operations teams.
Work Arrangement: This is an on-site position with a 25% travel requirement, allowing for significant global exposure and collaboration.
Growth Opportunities:
- Potential career progression into more senior marketing or leadership roles within BASF
- Opportunities to gain global experience and exposure through travel and collaboration with international teams
- Chance to work on high-impact projects that drive sustainable growth for the company
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: BASF's Singapore office is a modern, collaborative workspace with a focus on sustainability and employee well-being.
Office Location(s): Singapore
Geographic Context:
- Singapore is a global hub for the chemical industry, with a strong focus on innovation and sustainability
- The city-state offers a multicultural environment with a high quality of life and excellent infrastructure
- Singapore's strategic location in Southeast Asia provides easy access to key markets in the region
Work Schedule: Full-time position with flexible working hours and a 25% travel requirement
ASSUMPTION: Working in Singapore offers applicants the opportunity to live and work in a dynamic, multicultural environment with a strong focus on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BASF careers portal
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant stakeholders
- Final round interviews, potentially including a case study or presentation
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and presentation skills
- Global mindset and cultural awareness
- Leadership and team management skills
- Technical knowledge of chemical catalysts and the relevant market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the chemical industry and BASF's business through thorough research and thoughtful responses in your application materials
- Prepare for behavioral and situational interview questions that assess your ability to lead cross-functional teams and drive results in a global context
ATS Keywords: Global Marketing, Chemical Industry, Strategic Planning, Market Analysis, Product Management, Cross-Functional Teams, Global Engagement, Chemical Catalysts, Pricing Strategy, Cost Optimization
ASSUMPTION: Applicants should tailor their application materials and prepare for interviews by demonstrating their understanding of the chemical industry, BASF's business, and the specific requirements of this role.
🛠️ Tools & Technologies
- Power BI
- Microsoft Excel
- PowerPoint
- CRM software (e.g., Salesforce, SAP CRM)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective data analysis, communication, and project management.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future
- We combine economic success with environmental protection and social responsibility
- We work together in a spirit of partnership
Work Style:
- Collaborative and cross-functional teamwork
- Global mindset and cultural awareness
- Strong focus on innovation and sustainability
Self-Assessment Questions:
- How do you align with BASF's commitment to sustainability and responsible care?
- How do you approach working with diverse, global teams, and what strategies do you use to ensure effective communication and collaboration?
- How do you balance short-term profitability targets with long-term strategic goals, and can you provide an example of a time when you successfully achieved this balance?
ASSUMPTION: Applicants should assess their fit with BASF's values and work style by considering their personal values, work preferences, and cultural adaptability.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing short-term profitability targets with long-term strategic goals
- Navigating a large, complex organization with multiple stakeholders
- Adapting to a fast-paced, dynamic work environment with frequent travel requirements
ASSUMPTION: Applicants should be prepared to address these potential challenges proactively and demonstrate their ability to thrive in a global, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the chemical industry, this position offers a higher degree of strategic influence and global exposure
- Unlike other roles, this position requires a strong focus on chemical catalysts and the relevant market, as well as experience in pricing strategy and cost optimization
- Career progression in this role may lead to more senior marketing or leadership positions within BASF, offering strong growth potential
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the chemical industry when evaluating their fit and potential career growth.
📝 Sample Projects
- Developing and implementing a global market strategy for sulfuric acid and styrene monomer catalysts, including KPIs and competitive landscape analysis
- Optimizing the global manufacturing network to meet market strategies, collaborating with various stakeholders to drive implementation
- Identifying and implementing cost optimization measures related to product costs, including raw materials and fixed expenses
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a global context.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for BASF's chemical catalysts business?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving early success?
- How does BASF support the professional development and growth of its employees, particularly in marketing roles?
- What are the key challenges facing the chemical catalysts business, and how can this role contribute to addressing them?
- How does BASF foster a culture of innovation and sustainability, and what opportunities are there for me to contribute to these areas?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role, the business, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BASF careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screening with the HR department, focusing on your qualifications and fit for the role
- Research BASF's business and the chemical industry to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
