🔹 Job Title: Global Marketing Manager – Building Automation Services
🔹 Company: Siemens
🔹 Location: Alpharetta, GA, United States
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing plans for Building Automation Services
- Collaborating with cross-functional teams to ensure alignment with overall marketing strategy and objectives
- Defining and communicating the value proposition for building automation solutions
- Leading the strategic narrative for building automation services
- Creating customer-centric content for various channels, including digital assets, sales collateral, whitepapers, and event materials
- Using market, customer, and competitive insights to drive marketing initiatives and identify growth opportunities
- Conducting research to gather actionable insights and stay ahead of industry trends
- Collaborating with global and remote teams to translate marketing strategies into effective campaigns and ensure consistent messaging
- Promoting Siemens' Building Automation Services and contributing to positioning Siemens as a leader in the industry
- Staying updated on the latest marketing best practices and benchmarking to continually improve marketing activities
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing plans for Building Automation Services
✅ Collaborate with cross-functional teams to ensure alignment with overall marketing strategy and objectives
✅ Define and communicate the value proposition for building automation solutions
✅ Lead the strategic narrative for building automation services
✅ Create customer-centric content for various channels, including digital assets, sales collateral, whitepapers, and event materials
✅ Use market, customer, and competitive insights to drive marketing initiatives and identify growth opportunities
✅ Conduct research to gather actionable insights and stay ahead of industry trends
✅ Collaborate with global and remote teams to translate marketing strategies into effective campaigns and ensure consistent messaging
✅ Promote Siemens' Building Automation Services and contribute to positioning Siemens as a leader in the industry
✅ Stay updated on the latest marketing best practices and benchmarking to continually improve marketing activities
🎯 Required Qualifications
Education:
- Bachelor's degree in marketing or business administration
Experience:
- Minimum of 7 years of experience in B2B marketing position
Required Skills:
- Proven track record in developing and executing successful marketing plans on a global scale
- Experience in creating impactful marketing campaigns and content that resonate with target audiences
- Proficient in conducting market research, competitive analysis, and identifying growth opportunities
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and engagingly
- Strong project management skills and ability to work effectively in a cross-functional, global team environment
- Familiarity with digital marketing strategies and tools for demand generation
- Self-motivated and results-oriented, with the ability to prioritize and meet deadlines
💰 Compensation & Benefits
Salary Range: $89,670 - $153,720 plus an annual incentive target
Benefits:
- Health and wellness benefits (details available [here](https://www.benefitsquickstart.com/siemens/index.html))
- 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Building Automation Services
Company Size: Large (20,000+ employees)
Founded: 1847 (Germany)
Headquarters: Munich, Germany
Specialties: Industry, Infrastructure, Transport, and Healthcare
Description: Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, the company creates technology with purpose adding real value for customers.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Global Marketing Manager, reporting to the Head of Global Marketing for Building Automation Services
Work Arrangement: Remote, supporting the East Coast of the US (EST/CST time zones)
Growth Opportunities:
- Potential to lead a team of marketing specialists in the future
- Opportunities to work on high-impact, global marketing campaigns
- Exposure to various aspects of the building automation industry and Siemens' global operations
🌍 Location & Work Environment
Office Type: Remote (with occasional travel, up to 10% of the time)
Office Location(s): Alpharetta, GA, United States (primary location)
Geographic Context:
- Alpharetta, GA: A suburb of Atlanta, with a population of approximately 65,000 people
- Atlanta, GA: A major metropolitan area with a diverse economy and a thriving job market
- East Coast of the US: A region with a significant concentration of Siemens' customers and operations
Work Schedule: Flexible, with a focus on results and deliverables
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round interviews with key stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Content creation and management
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research Siemens' building automation services and industry trends to demonstrate your knowledge and enthusiasm
ATS Keywords: B2B Marketing, Building Automation, Marketing Strategy, Campaign Development, Content Creation, Cross-Functional Collaboration, Global Marketing, Market Research, Competitive Analysis
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
Company Values:
- Responsibility: We take responsibility for our actions and their consequences.
- Excellence: We strive for excellence in everything we do.
- Innovation: We foster innovation and continuous improvement.
- Integrity: We act with integrity and respect for our colleagues and customers.
Work Style:
- Collaborative: Siemens values teamwork and cross-functional collaboration.
- Results-driven: The company focuses on achieving tangible results and delivering value to customers.
- Global: Siemens operates on a global scale, requiring employees to work effectively with diverse teams and stakeholders.
Self-Assessment Questions:
1. How do you align with Siemens' value of responsibility, and can you provide an example of a time when you took responsibility for a challenging situation?
2. How do you approach working with remote teams and stakeholders, and can you share an example of a successful global collaboration?
3. How do you ensure the integrity of marketing campaigns and content, and can you describe a time when you had to make a difficult decision to maintain ethical standards?
⚠️ Potential Challenges
1. Global coordination: Working with remote teams and stakeholders across different time zones and cultures may present communication and collaboration challenges.
2. Industry knowledge: Building automation services is a specialized field, and candidates may need to invest time in understanding the industry and its trends.
3. Travel requirements: Occasional travel may be required to attend industry events, meet with clients, or collaborate with global teams.
📈 Similar Roles Comparison
1. Global Marketing Manager (Technology): This role differs from other global marketing positions in the technology industry, as it focuses specifically on building automation services. However, the required skills and experience levels are similar.
2. Industry-specific context: Building automation services is a niche market within the broader technology industry. Candidates should familiarize themselves with the unique aspects of this market and its trends.
3. Career path comparison: This role can serve as a stepping stone to more senior marketing positions within Siemens or other large technology companies. It also offers opportunities to gain experience in a specialized industry and develop expertise in building automation services.
📝 Sample Projects
1. Global Marketing Campaign for Building Automation Services: Develop and execute a comprehensive marketing campaign to promote Siemens' building automation services to a global audience, including creating targeted content, managing digital advertising, and coordinating event attendance.
2. Industry Whitepaper on Building Automation Trends: Research and write a whitepaper on emerging trends in the building automation industry, highlighting Siemens' innovative solutions and thought leadership in the field.
3. Sales Enablement Toolkit for Building Automation Services: Create a sales enablement toolkit, including sales collateral, pitch decks, and objection handling guides, to support Siemens' sales teams in effectively promoting building automation services to customers.
💡 Key Questions to Ask During Interview
1. Role responsibilities: Can you provide more details about the day-to-day responsibilities of the Global Marketing Manager for Building Automation Services?
2. Team structure: How is the global marketing team for building automation services organized, and who will I be working with directly?
3. Company culture: How would you describe Siemens' company culture, and how does it support the success of its marketing teams?
4. Growth opportunities: What opportunities exist for professional development and career growth within this role and the broader marketing organization at Siemens?
5. Work-life balance: How does Siemens support work-life balance for its remote employees, and what resources are available to help manage workloads and maintain a healthy work environment?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.siemens.com/careers/job/563156125072407-global-marketing-manager-%E2%80%93-building-automation-services-alpharetta-georgia-united-states-of-america).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on global marketing campaigns, content creation, and cross-functional collaboration.
- Prepare examples of successful marketing campaigns and their outcomes to demonstrate your qualifications during the interview process.
- Follow up with Siemens' hiring team one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
- If selected for an interview, research Siemens' building automation services and industry trends to showcase your knowledge and enthusiasm for the position.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
