📌 Core Information
🔹 Job Title: Global Marketing Manager - Chronic Wound Care (d/f/m)
🔹 Company: Essity
🔹 Location: Hamburg, Germany (with remote flexibility)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing, Healthcare
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: Hybrid (Hamburg, Germany, or Gothenburg, Sweden)
🚀 Job Overview
Key aspects of this role include:
- Leading Voice of Customer (VOC) activities and strategy development
- Managing product lifecycle and coordinating global product launches
- Guiding pricing strategies and ensuring alignment with product strategies
- Overseeing a team of Global Product Managers and Associate Product Managers
- Collaborating cross-functionally with various departments such as Medical, Market Access, and Marketing Communication
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage and develop high-performing teams. Experience in healthcare/MedTech marketing and leading cross-functional initiatives is crucial for success in this position.
📋 Key Responsibilities
✅ Lead Voice of Customer (VOC) activities with Customer & Market Insights to ensure actionable input for strategy and roadmap planning
✅ Oversee development and updates of business cases for innovation and lifecycle projects, aligned with market dynamics and strategy
✅ Align and consolidate product roadmaps across ranges, prioritizing by business potential, resources, and customer needs
✅ Manage product lifecycle, identifying updates, cost optimization, and sourcing strategies with Procurement, Manufacturing, and Quality
✅ Ensure consistent assortment management with clear product categorization (hero, core, non-core) and aligned actions
✅ Coordinate global product launch roadmap, ensuring best-in-class processes and local market readiness
✅ Guide reimbursement and pricing strategies with Medical and Market Access, including claims and evidence planning; validate pricing guidance across the portfolio
✅ Oversee creation of stakeholder-relevant value propositions using STP and HM Move methodology
✅ Ensure branding and communication align with product strategies and global positioning in collaboration with Marketing Communication
✅ Lead, inspire, and develop a team of Global Product Managers and Associate Product Managers
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Master’s degree in Marketing, Life Sciences, or Business (MBA preferred)
Experience: 8-10 years of experience in healthcare/MedTech marketing, including experience managing global or regional portfolios
Required Skills:
- Proven ability to manage and develop high-performing teams
- Excellent strategic thinking, communication, and project management skills
- Fluent in English; additional languages are a plus
Preferred Skills:
- Experience in leading cross-functional initiatives and product launches
- Knowledge of the wound care market or relevant industry experience
ASSUMPTION: Candidates with a strong background in marketing, a proven track record of managing teams, and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and market data)
Benefits:
- Compensation above tariff, yearly special payment, bonus, annual salary adjustment process, pension schemes, anniversary bonus, child allowance, Corporate Benefits & other employee benefits
- Hybrid working model, flexible working hours, overtime compensation, 30 days of vacation, lifetime working time account
- Structured onboarding, training opportunities, discounted fitness membership, health and well-being month
Working Hours: 39 hours per week, with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market data for similar roles in Germany. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Essity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. They operate in around 150 countries under many strong brands, including the global market leaders TENA and Tork.
Company Size: Essity has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Essity's roots trace back to 1849, with its expertise in hygiene and health beginning with the acquisition of the Swedish company Mölnlycke in 1975.
Company Description:
- Essity is a purpose-driven company, dedicated to breaking barriers to well-being and enabling customers and consumers to lead fuller lives at all stages of life.
- Their winning culture is motivated by a powerful purpose and empowers employees to excel together and reach their full potential.
- Essity is committed to diversity, equity, and inclusion, fostering an inclusive, collaborative, and caring company culture where employees can be themselves.
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- and Medtech
Company Website: Essity Careers
ASSUMPTION: Essity's large size and global presence offer candidates a unique opportunity to work on a wide range of products and brands, with ample room for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making and team leadership.
Reporting Structure: The Global Marketing Manager reports directly to the Global Marketing Director and oversees a team of Global Product Managers and Associate Product Managers.
Work Arrangement: This is a hybrid role, with the option to work remotely from either Hamburg, Germany, or Gothenburg, Sweden.
Growth Opportunities:
- Potential to advance to a global marketing director role or take on additional responsibilities within the marketing department.
- Opportunities to work on diverse product portfolios and gain experience in various aspects of marketing.
- Chance to develop leadership skills by managing and mentoring a team of product managers.
ASSUMPTION: This role offers a clear path for career progression within the marketing department, with opportunities to take on additional responsibilities or advance to a director-level position.
🌍 Location & Work Environment
Office Type: Essity's offices are modern and collaborative workspaces, designed to foster creativity and productivity.
Office Location(s): Hamburg, Germany, or Gothenburg, Sweden
Geographic Context:
- Hamburg, Germany: A major city in northern Germany, known for its vibrant cultural scene, historic architecture, and proximity to the North Sea.
- Gothenburg, Sweden: The second-largest city in Sweden, located on the west coast, known for its rich history, beautiful archipelago, and thriving tech industry.
Work Schedule: Essity offers a hybrid work arrangement, with flexible working hours and a 39-hour workweek.
ASSUMPTION: Both Hamburg and Gothenburg offer a high quality of life, with vibrant cultural scenes, excellent education systems, and ample opportunities for outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and a team member
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Industry-specific knowledge and market insights
Application Tips:
- Highlight your relevant experience in healthcare/MedTech marketing and team management.
- Tailor your resume to emphasize the skills and qualifications mentioned in the job description.
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and experience with cross-functional teams.
ATS Keywords: Global Marketing, Chronic Wound Care, Product Management, Team Leadership, Cross-functional Collaboration, Healthcare Marketing, Strategic Thinking, Market Insights
ASSUMPTION: Essity's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and industry-specific knowledge. Prepare for interviews by researching the company, its products, and the wound care market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: Essity uses industry-standard tools and technologies for marketing, project management, and customer relationship management. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Care: We show empathy, respect, and support for our colleagues, customers, and consumers.
- Collaboration: We work together to achieve our goals, fostering an inclusive and open environment.
- Courage: We dare to challenge the status quo and take bold steps to drive innovation and growth.
- Commitment: We are dedicated to our purpose and strive to make a positive impact on the world.
Work Style:
- Essity fosters a hybrid work environment, with flexible working hours and a focus on results rather than presenteeism.
- The company encourages a healthy work-life balance, with initiatives such as health and well-being months and discounted fitness memberships.
- Essity values diversity, equity, and inclusion, creating a welcoming and inclusive work environment for all employees.
Self-Assessment Questions:
- Do you align with Essity's company values, particularly in demonstrating care, collaboration, courage, and commitment in your work?
- Are you comfortable working in a hybrid environment, with a focus on results rather than presenteeism?
- Do you thrive in a diverse and inclusive work environment, and are you committed to fostering a culture of belonging and respect?
ASSUMPTION: Essity's company culture is built on a foundation of care, collaboration, courage, and commitment. Candidates who align with these values and thrive in a diverse and inclusive work environment are most likely to succeed at Essity.
⚠️ Potential Challenges
- Managing a global team with remote members may present unique communication and collaboration challenges.
- Balancing multiple priorities and deadlines may require strong project management and time management skills.
- Working in a fast-paced, dynamic industry may necessitate adaptability and a willingness to learn and pivot quickly.
- Navigating a large, global organization may require strong networking and political savvy.
ASSUMPTION: While Essity offers numerous opportunities for growth and development, candidates should be prepared to face challenges such as managing remote teams, balancing multiple priorities, and navigating a large organization.
📈 Similar Roles Comparison
- Compared to other global marketing roles, this position offers a unique focus on the wound care market and the opportunity to manage a team of product managers.
- Essity's size and global presence provide candidates with a broader range of products and brands to work on, compared to smaller or more specialized companies.
- Career paths within Essity may differ from those in other companies, with opportunities for growth and development tailored to the individual's skills and aspirations.
ASSUMPTION: This role offers a unique blend of global marketing experience, team management, and industry-specific knowledge, setting it apart from similar roles in other companies.
📝 Sample Projects
- Developing and executing a global product launch roadmap for a new wound care product, ensuring local market readiness and best-in-class processes.
- Conducting Voice of Customer (VOC) activities and analyzing market insights to inform strategy and roadmap planning for an existing product portfolio.
- Managing a product lifecycle review and cost optimization project, collaborating cross-functionally with Procurement, Manufacturing, and Quality to identify updates and sourcing strategies.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Global Marketing Manager role at Essity.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the global marketing department?
- How does Essity support the professional development and growth of its employees, particularly in marketing roles?
- What are the key challenges facing the wound care market, and how does Essity differentiate itself from competitors?
- How does Essity foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support employees from underrepresented backgrounds?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in healthcare/MedTech marketing, team management, and cross-functional collaboration.
- Prepare a cover letter that explains your motivation for applying and how your skills and experience make you a strong fit for the role.
- If applicable, include examples of your work or a portfolio showcasing your marketing and leadership skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
