Global Marketing Manager – ESG & Reporting (Maternity Cover)

📌 Core Information

🔹 Job Title: Global Marketing Manager – ESG & Reporting (Maternity Cover)

🔹 Company: Anthesis Group

🔹 Location: United Kingdom

🔹 Job Type: Fixed Term - Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing plans for ESG & Reporting Business Line
• Overseeing UK regional marketing and collaborating with regional teams
• Managing lead generation, event sponsorships, and thought leadership content
• Working closely with internal stakeholders, including senior leadership and business development teams
• Mentoring and managing the UK Senior Marketing Consultant

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain effective stakeholder relationships across functions and geographies.

📋 Key Responsibilities

✅ Develop and implement global marketing plans for ESG & Reporting Business Line, aligning with business objectives

✅ Manage lead generation for the business line, tracking key activities throughout the marketing funnel to optimize conversion

✅ Manage planned event sponsorships and Anthesis-led events, ensuring ROI tracking and reporting

✅ Oversee a global thought leadership and content calendar, ensuring the creation of high-quality, impactful content

✅ Plan and manage pay-per-click (PPC) advertising campaigns as needed to support business line objectives, sharing expertise with others within the team

✅ Work closely with the Product Marketing Manager to drive outbound marketing initiatives for one of Anthesis' SaaS products, Mero

✅ Build and maintain strong relationships with regional marketing teams, driving alignment on marketing plans, budgets, and localised strategies

✅ Oversee and manage the ESG & Reporting business line marketing budget, ensuring clear ROI tracking for key initiatives

✅ Manage and mentor the UK Senior Marketing Consultant, supporting their professional development

✅ Report on marketing strategies, activities, and performance to the Chief Marketing Officer and ESG & Reporting leadership

✅ Collaborate with global business line marketing leads and regional teams to develop the 2026 marketing plan and budget, building on 2025 efforts and results

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring a versatile and adaptable skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in a senior marketing leadership role, ideally within a global B2B organisation

Required Skills:

• Strong project management skills, with the ability to oversee multiple initiatives simultaneously and drive results
• Proven ability to build and maintain strong stakeholder relationships across functions and geographies
• Hands-on experience in planning and executing in-house events, as well as managing external event sponsorships
• Excellent communication and copywriting skills, with the ability to engage stakeholders at all levels
• Experience in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to track marketing performance and optimise strategies accordingly

Preferred Skills:

• Experience in ESG, sustainability, or professional services/B2B marketing
• Hands-on experience in managing and optimising PPC advertising campaigns
• Line management experience

ASSUMPTION: Candidates with experience in ESG, sustainability, or professional services marketing will have a strong understanding of Anthesis' core business and be better equipped to hit the ground running in this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £65,000 per annum (Estimated, based on industry standards for a senior marketing role in the UK)

Benefits:

• Work within a highly motivated team in an innovative and rapidly growing global company
• Opportunity to have a direct impact and be a key part of the growth and development of the business and the team
• Work solely on projects that have an impact on sustainability and climate change goals/challenges for clients
• Exposure to a wide range of clients and projects on a global basis
• Competitive benefits including flexible working, 25 days holiday, two volunteering days off, and the day off for your birthday
• Opportunity to participate in the Anthesis Employee Participation Plan (EPP), an industry-pioneering employee incentive plan that allows all employees to be rewarded for the growth in the equity value of Anthesis
• Cooperative, supportive, and open working atmosphere

Working Hours: Full-time, 37.5 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Anthesis is a leading global provider of sustainability strategy, consultancy, and technology solutions, operating at the intersection of people, planet, and profit.

Company Size: Anthesis has 920 employees, making it a mid-sized company with a significant global presence. This size allows for ample opportunities for growth and collaboration while maintaining a supportive and open working atmosphere.

Founded: Anthesis was founded in 2013, with a mission to guide clients to sustainable performance through science-based advisory, market-leading digital solutions, and purpose consulting, strategy, and communication.

Company Description:

• Anthesis guides clients to sustainable performance by activating purpose-driven strategies that deliver tangible business outcomes
• The company operates at the intersection of people, planet, and profit, helping clients navigate the complexities of sustainability and create lasting value
• Anthesis is the world’s leading purpose-driven, digitally enabled, science-based activator, with a strong commitment to putting people and the planet at the heart of all it does

Company Specialties:

• Sustainability Programs Management
• EHS Management & Compliance
• Circular Economy
• Sustainability Consultancy
• Carbon Footprinting
• Food Waste Management
• Built Environment and Construction Consultancy
• Sustainability Software and Tools
• ESG and EDD Consultancy Services
• Environmental Consultancy
• Waste and Resource Consultancy
• Strategic Reporting and CSR
• WEEE Compliance
• REACH Compliance
• Energy Engineering and Consultancy Services
• Sustainability Analytics
• Low Carbon Future
• Product Life Cycle Analysis
• Supply Chain Compliance
• Sustainability Goal Setting and SDGs
• Sustainable Apparel
• Software Tools
• Brand Messaging
• Sustainability Strategy
• Sustainability Education
• Environmental, Social, and Governance (ESG)
• Environmental Due Diligence (EDD)
• Science-Based Targets (SBTs)
• Analytics

Company Website: https://www.anthesisgroup.com/

ASSUMPTION: Anthesis' wide range of specialties and global presence provide ample opportunities for candidates to grow and develop their skills within the company.

📊 Role Analysis

Career Level: Senior Marketing Manager (Maternity Cover)

Reporting Structure: The Global Marketing Manager reports directly to the Group Chief Marketing Officer, Kirsten Doddy, and works closely with regional teams and other three Business Line Marketing Managers

Work Arrangement: This role is on-site, with the opportunity for occasional remote work as needed

Growth Opportunities:

• Potential for permanent employment following the maternity cover period
• Opportunities to work on diverse projects and collaborate with global teams
• Possibility to develop and implement strategic marketing plans that drive business growth

ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing leadership role within a purpose-driven, sustainability-focused organisation.

🌍 Location & Work Environment

Office Type: Anthesis' offices are modern, collaborative workspaces designed to foster innovation and creativity

Office Location(s): The primary office for this role is in London, with the opportunity to work from other Anthesis offices globally as needed

Geographic Context:

• The United Kingdom is at the forefront of sustainability initiatives and offers a dynamic and challenging work environment for professionals in the field
• London, in particular, is a global hub for sustainability and offers ample opportunities for networking and professional development
• The UK's commitment to achieving net-zero carbon emissions by 2050 creates a strong demand for skilled marketing professionals in the sustainability sector

Work Schedule: Full-time, with flexible working hours and the option to work from home occasionally

ASSUMPTION: The United Kingdom's commitment to sustainability and the global nature of Anthesis' business provide an ideal environment for this role to drive meaningful impact.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Face-to-face or video interview with the hiring manager and relevant stakeholders
• Final interview with the Group Chief Marketing Officer
• Background check and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Project management skills and ability to oversee multiple initiatives simultaneously
• Stakeholder management and communication skills
• Experience in event planning and management
• Alignment with Anthesis' mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Anthesis' business and the ESG & Reporting Business Line
• Showcase your ability to develop and execute strategic marketing plans that drive business growth
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Anthesis' company culture and values, and be prepared to discuss how your personal values align with the organisation

ATS Keywords: Global Marketing, ESG, Reporting, Strategic Planning, Project Management, Stakeholder Management, Event Planning, Marketing Campaigns, Business Growth, Sustainability, Anthesis Group

ASSUMPTION: Anthesis' hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit with the organisation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Anthesis' current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: We put people and the planet at the heart of all we do
• Expert: We deliver tangible business outcomes through our deep understanding of sustainability and our clients' unique challenges
• Collaborative: We work together to achieve more, combining our diverse expertise and perspectives to drive innovative solutions
• Innovative: We challenge the status quo, continuously seeking new and better ways to deliver value for our clients and our people
• Accountable: We take personal responsibility for our actions and their impact, ensuring we deliver on our commitments to our clients, our people, and our planet

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering tangible business outcomes
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do your personal values align with Anthesis' company values, particularly the commitment to putting people and the planet at the heart of all we do?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you approach this challenge, and what was the outcome?
• How do you ensure that your marketing campaigns deliver tangible business outcomes and drive growth for your clients or organisation?

ASSUMPTION: Anthesis' company culture is purpose-driven, collaborative, and focused on delivering tangible business outcomes through sustainability-focused strategies.

⚠️ Potential Challenges

• The role is a maternity cover, with the potential for the position to become permanent following the incumbent's return
• The role requires managing multiple initiatives simultaneously and balancing global and regional marketing responsibilities
• The fast-paced and dynamic nature of the sustainability sector may present challenges in keeping up with industry trends and best practices
• The role may require occasional travel to Anthesis offices globally, depending on business needs

ASSUMPTION: These challenges are inherent to the role and can be managed effectively by a skilled and adaptable marketing professional.

📈 Similar Roles Comparison

• This role is unique in its global scope and focus on the ESG & Reporting Business Line within Anthesis
• Similar roles in other organisations may have a narrower focus, such as regional marketing or specific product lines
• Career progression in this role may lead to a permanent position as Global Marketing Manager or other senior marketing leadership roles within Anthesis

ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing leadership role within a purpose-driven, sustainability-focused organisation.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new ESG reporting software solution
• Planning and managing a global sustainability conference, including speaker selection, agenda development, and logistics
• Creating and implementing a targeted content marketing strategy to generate leads for Anthesis' SaaS product, Mero

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Global Marketing Manager role within Anthesis.

❓ Key Questions to Ask During Interview

• How does this role fit into Anthesis' long-term growth plans, and what opportunities are there for career progression?
• What are the key priorities for the first 90 days in this role, and how can I best support the team during this transition period?
• How does Anthesis support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the ESG & Reporting Business Line, and how can this role help address them?
• How does Anthesis measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions demonstrate your interest in understanding the role's context, Anthesis' company culture, and the team's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Anthesis' company culture and values, and be prepared to discuss how your personal values align with the organisation
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.