Global Marketing Manager

📌 Core Information

🔹 Job Title: Global Marketing Manager

🔹 Company: ISS

🔹 Location: Copenhagen, Warsaw, London

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Copenhagen, Warsaw, London)

🚀 Job Overview

Key aspects of this role include:

• Driving customer-centric growth through strategic marketing campaigns
• Leading cross-functional teams to deliver integrated marketing programs
• Collaborating with senior leaders and external agencies
• Optimizing campaign performance and continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong stakeholder management skills, and a proven track record in B2B marketing.

📋 Key Responsibilities

✅ Lead marketing campaigns from strategy to execution, including brief development, value proposition creation, campaign narrative development, and performance reporting

✅ Define and embed a single source of truth for content, ensuring the right content is available on relevant platforms and channels for commercial and revenue colleagues

✅ Create and deliver integrated marketing campaigns that build customer relationships and support commercial objectives

✅ Develop value propositions and campaign narratives for key segments and service lines, aligning with commercial objectives and audience needs

✅ Manage campaign execution, including timelines, budgets, assets, and governance, ensuring delivery on time and to standard

✅ Support and advance continuous campaign optimization efforts, including analyzing campaign results and gleaning insights

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Degree in Marketing

Experience: 8+ years of B2B marketing experience, preferably in facilities management, professional services, or complex matrixed organizations

Required Skills:

• Proven experience in handling marketing strategy and optimization at a regional and global scale
• Understanding of the execution engine broadly – tactics, channels, how the engine activates content to support GTM needs
• Ability to think differently to drive ideas, develop, and produce creative campaign concepts
• Strong stakeholder management skills
• Great project management skills with attention to detail

Preferred Skills:

• Experience working in large/matrix organizations, balancing multiple stakeholder requirements
• Ability to motivate change – a problem solver and process-oriented

ASSUMPTION: Candidates with a strong background in B2B marketing and experience working in matrix organizations will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and location)

Benefits:

• Competitive pension and insurance plans
• Employee discounts and wellness programs
• Opportunities for professional development and career growth

Working Hours: Full-time (37.5 hours/week) with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Denmark, Poland, and the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services

Company Size: 5,001-10,000 employees (Global), 6,000 employees in Denmark

Founded: 1901 (Denmark), 1960 (Global)

Company Description:

• ISS is a global leader in facilities services, providing integrated services to customers in over 30 countries worldwide
• The company offers a range of services, including cleaning, food, workplace, and technical services, to create exceptional workplace experiences
• ISS is committed to sustainability and has set a goal to achieve net-zero emissions by 2040

Company Specialties:

• Cleaning services
• Food services
• Technical services
• Workplace experience services

Company Website: ISS Denmark

ASSUMPTION: ISS is a large, established company with a strong presence in Denmark and globally, offering a range of facilities services to customers.

📊 Role Analysis

Career Level: Mid to Senior Marketing Manager

Reporting Structure: Reports directly to the Global Marketing Director

Work Arrangement: Hybrid (2-3 days per week in the office, flexible working hours)

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on global projects and collaborate with international teams
• possibility to transition into a leadership role in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Copenhagen, Warsaw, and London

Office Location(s): Gyngemose Parkvej 50, Søborg, Capital Region, Denmark; ul. Marszałkowska 12/14, 00-001 Warszawa, Poland; 222 Regent Street, London, W1B 5TR, United Kingdom

Geographic Context:

• Copenhagen: Known for its high quality of life, work-life balance, and vibrant culture
• Warsaw: A growing tech hub with a rich history and affordable cost of living
• London: A global financial and cultural center with diverse neighborhoods and opportunities

Work Schedule: Flexible working hours with core hours between 10:00 - 16:00 CET

ASSUMPTION: The office locations offer modern, collaborative workspaces in vibrant cities with unique cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and a member of the marketing team
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Marketing strategy and campaign development
• Stakeholder management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with ISS values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research ISS and the facilities services industry to demonstrate your understanding of the role and company

ATS Keywords: B2B Marketing, Marketing Strategy, Campaign Management, Stakeholder Management, Project Management, Content Creation, Data Analysis, Creative Thinking, Communication, Collaboration, Problem Solving, Attention to Detail, Continuous Improvement, Value Proposition Development, Market Segmentation, Performance Reporting

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with ISS.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The role requires proficiency in marketing automation, CRM, and project management tools, as well as familiarity with design and content creation software.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Integrity
• Responsibility
• Entrepreneurship

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Innovative and creative

Self-Assessment Questions:

• How do you approach working with multiple stakeholders to align on marketing strategy and execution?
• Can you provide an example of a time when you drove a creative marketing campaign that delivered exceptional results?
• How do you stay organized and manage your time effectively when working on multiple projects simultaneously?

ASSUMPTION: ISS values candidates who are customer-focused, collaborative, and results-driven, with a strong work ethic and a passion for continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Working in a matrix organization with complex reporting structures
• Adapting to a hybrid work environment and maintaining productivity
• Navigating cultural differences and working with international teams

ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of facilities services and the ability to work with technical teams
• Compared to other B2B marketing roles, this position offers a unique opportunity to work in a global, matrix organization with a strong focus on customer experience
• Career progression in this role may involve transitioning into a leadership or specialist position within the marketing team

ASSUMPTION: This role offers a unique blend of strategic marketing, stakeholder management, and customer experience, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a global marketing campaign for a new service line, including market research, segmentation, messaging, and channel strategy
• Creating a customer journey map and optimizing touchpoints to improve customer satisfaction and retention
• Conducting a competitive analysis and identifying opportunities for ISS to differentiate its offerings and gain market share

ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to work on global initiatives and drive business impact.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for ISS?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does ISS support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you understand the role's expectations, the team's dynamics, and ISS's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research ISS and the facilities services industry to demonstrate your understanding of the role and company
• Follow up with the ISS HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.