Global Marketing Manager (Partner Marketing)

📌 Core Information

🔹 Job Title: Global Marketing Manager (Partner Marketing)

🔹 Company: Pearson

🔹 Location: United States

🔹 Job Type: Full time

🔹 Category: Education

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Driving joint go-to-market initiatives across Pearson's global partner ecosystem
• Developing and executing integrated marketing strategies to amplify Pearson's brand and generate qualified leads
• Collaborating cross-functionally with product, sales, and partner success teams, as well as external partners
• Managing timelines, deliverables, and communications for partner marketing activities

ASSUMPTION: This role requires strong project management skills and the ability to build and maintain relationships with both internal teams and external partners.

📋 Key Responsibilities

✅ Support the development and execution of co-marketing plans with partners, ensuring alignment with business goals and partner priorities

✅ Work with cross-functional teams to create and deliver integrated marketing campaigns (e.g., email, social, webinars, events, paid media)

✅ Coordinate with extended internal Marketing teams to develop and produce co-branded content such as blog posts, case studies, and promotional materials

✅ Serve as a day-to-day contact for partner marketing activities, helping to manage timelines, deliverables, and communications

✅ Track campaign performance and compile reports to share insights and recommendations with internal teams and partners

✅ Help maintain partner marketing resources, including toolkits, sales enablement materials, and shared content libraries

✅ Collaborate with internal stakeholders to identify new opportunities for partner engagement and marketing support

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and partners.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field; MBA a plus

Experience: 5+ years of experience in B2B marketing, with at least 2 years focused on partner or channel marketing

Required Skills:

• Strong understanding of enterprise or higher education markets; experience in edtech or learning solutions preferred
• Proven ability to build and manage relationships with external partners and internal stakeholders
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong writing and content development skills, with experience crafting co-branded materials
• Data-driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce, Marketo, HubSpot)
• Creative thinker with a collaborative, solutions-oriented approach

Preferred Skills:

• Experience working with strategic alliances, channel partners, independent software vendors (ISVs), and technology integrations
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 to $100,000 USD per year

Benefits:

• Professional Development Opportunities
• Flexible Work Environment
• Supportive Work Environment

Working Hours: Full-time, with occasional travel (estimated 10–20%)

ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on factors such as location, experience, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Pearson operates in the Education industry, focusing on learning solutions and workforce transformation.

Company Size: Pearson is a large organization with 5,001-10,000 employees globally, offering a range of opportunities and resources for employees.

Founded: Pearson was founded in 1844 and has since grown into a global leader in education publishing and services.

Company Description:

• Pearson's purpose is to help people realize the life they imagine through learning
• The company serves customers in nearly 200 countries with digital content, assessments, qualifications, and data
• Pearson is committed to creating vibrant and enriching learning experiences designed for real-life impact

Company Specialties:

• Education publishing
• Learning services
• Assessment and qualifications
• Data and analytics

Company Website: https://plc.pearson.com/

ASSUMPTION: Pearson's global presence and extensive partner ecosystem may offer opportunities for international travel and collaboration.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The role reports directly to the Senior Director of Marketing and may oversee junior marketing team members or external partners.

Work Arrangement: This role can be remote within the U.S., with occasional travel to partner or Pearson offices and events (estimated 10–20%).

Growth Opportunities:

• Potential career progression within the Marketing department or related functions
• Opportunities to work with diverse partners and internal teams, fostering professional development
• Possibility to expand skills and expertise in partner marketing and global collaboration

ASSUMPTION: Given Pearson's global presence and extensive partner ecosystem, this role may offer opportunities for international travel and collaboration.

🌍 Location & Work Environment

Office Type: Pearson has multiple office locations worldwide, with this role being remote within the U.S.

Office Location(s): United States (remote)

Geographic Context:

• The United States offers a diverse range of cultural, professional, and recreational opportunities
• Working remotely allows for flexibility and a better work-life balance
• Occasional travel may be required for partner meetings, events, or Pearson office visits

Work Schedule: Full-time, with occasional travel (estimated 10–20%)

ASSUMPTION: While the role is remote, occasional travel may be required to maintain strong relationships with partners and internal teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Senior Director of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication skills
• Partner management and relationship-building
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in partner or channel marketing
• Demonstrate your understanding of Pearson's business and the role's responsibilities in your application materials
• Prepare examples of successful co-marketing campaigns or partner marketing initiatives you've led

ATS Keywords: Partner Marketing, B2B Marketing, Co-Marketing, Strategic Alliances, Channel Partners, ISVs, Technology Integrations, Marketing Campaigns, Project Management, Relationship Building

ASSUMPTION: Pearson may use Applicant Tracking Systems (ATS) to filter and rank job applications based on relevant keywords and phrases.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on Pearson's internal systems and the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Belonging: We create a welcoming, inclusive culture where all people feel they truly belong
• Boldness: We are curious and courageous, willing to take risks
• One Pearson: We are one team with one purpose, working together to achieve our mission

Work Style:

• Collaborative: Pearson values teamwork and cross-functional collaboration
• Adaptable: The role requires flexibility and the ability to manage multiple initiatives simultaneously
• Data-driven: Pearson uses data and insights to inform decision-making and improve performance

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a data-driven mindset and experience using marketing analytics tools?

ASSUMPTION: Pearson values candidates who align with their company values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple partner relationships and marketing initiatives simultaneously
• Balancing the needs and priorities of internal teams and external partners
• Occasional travel requirements may disrupt personal schedules or family commitments
• Keeping up with industry trends and best practices in partner marketing

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a collaborative approach.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on partner marketing and global collaboration
• Pearson's extensive partner ecosystem offers unique opportunities for growth and learning
• Career progression may involve moving into senior marketing roles or exploring other functions within Pearson

ASSUMPTION: This role offers a unique blend of global marketing and partner management experience, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a co-marketing campaign with a strategic alliance partner to generate leads and drive brand awareness
• Managing a webinar series with multiple channel partners to showcase Pearson's learning solutions and drive product adoption
• Creating a comprehensive partner marketing toolkit to support Pearson's sales and partner success teams

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives this role may involve, from campaign development to resource creation and management.

❓ Key Questions to Ask During Interview

• How does this role contribute to Pearson's overall marketing strategy and business goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pearson support the professional development and growth of its marketing team members?
• What are the most successful co-marketing campaigns or partner initiatives Pearson has executed in the past?
• How does Pearson measure the success of its partner marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its marketing strategies, while also providing valuable insights into the position's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in partner or channel marketing
• Prepare examples of successful co-marketing campaigns or partner marketing initiatives you've led
• Follow up with Pearson's hiring team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.