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Global Marketing Manager, Prestige: Scotch & Irish

Suntory Global Spirits
Full-time
On-site
Glasgow City, United Kingdom

πŸ“Œ Core Information

πŸ”Ή Job Title: Global Marketing Manager, Prestige: Scotch & Irish

πŸ”Ή Company: Suntory Global Spirits

πŸ”Ή Location: Glasgow City, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 13, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving the strategic vision for prestige malt Scotch and Irish brands
  • Developing long-term innovation strategies and pipelines
  • Leading creative initiatives from ideation to execution
  • Collaborating with global teams and external partners
  • Representing Suntory on industry councils and at auctions

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to succeed in a complex, global environment.

πŸ“‹ Key Responsibilities

βœ… Lead and own the strategic direction of prestige malt Scotch initiatives, ensuring creative concepts deliver in line with brand DNA, positioning, and for customers/consumers

βœ… Lead the development of prestige NPD concepts for Prestige Bowmore, Laphroaig, Glen Garioch, and Irish, supporting the brand strategy

βœ… Responsible for the ideation and realization of the long-term innovation strategy and 5YR pipeline of global prestige innovation

βœ… Lead prestige product and liquid innovation development in conjunction with the Whisky Making team and Innovation and Brand teams

βœ… Drive the prestige innovation strategy through powerful and actionable consumer insight and strategic thought leadership

βœ… Execute creative initiatives from end-to-end, including appointing and managing creative agencies and talent across global collaborators, design agencies, creative agencies, and production houses

βœ… Lead the Global Auction strategy and deliver innovation for each auction aligned with the brand strategy, with full management and ownership of auction houses and 3rd parties

βœ… Represent Suntory Spirits Group on Distillers 1of1 council, ensuring our corporate and brand image for future charity auctions

βœ… Establish a network to further advance our prestige capability and development across the Scotch & Irish Global Brand House

βœ… Collaborate on creative development projects outside of prestige as requested by the brand/marketing team(s)

βœ… Support the marketing team, as needed, with design input – feedback on new packs and general assistance with the brand team(s) on maintaining and developing each brand's look and feel

βœ… Act as a trusted advisor to internal brand teams, seeking new collaborations through artists, designers, and global talent pool, and facilitate new opportunities as required

βœ… Establish clear project plans for short-term and long-term projects, planning tasks, milestones, budgets accordingly, and ensuring goals and deadlines are met.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to succeed in a complex, global environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in senior marketing or creative roles within the spirits or luxury sector

Required Skills:

  • Proven track record in managing multi-dimensional/complex projects with multiple inputs and outputs
  • Abstract-thinking with creative energy, confidence, and self-motivation
  • Highly collaborative partner with strong relationships among a high-performing team, obsessed with driving brand power and excellence in execution

Preferred Skills:

  • Experience in the luxury sector
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the luxury sector and additional language skills may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in Glasgow)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and inclusive work environment

Working Hours: Full-time, 37.5 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Glasgow. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Beverage Manufacturing, specifically premium spirits

Company Size: Medium to large (5,001-10,000 employees)

Founded: Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan, with a global presence in nearly 30 countries

Company Description:

  • World leader in premium spirits, including Jim Beam, Maker's Mark, Yamazaki, Hakushu, Hibiki, Toki, Laphroaig, and Bowmore
  • Committed to equal employment opportunity and diverse and inclusive environments
  • Driven by core values of Growing for Good, Yatte Minahare, and Giving Back to Society

Company Specialties:

  • Premium spirits and luxury brands
  • Global marketing and innovation
  • Sustainability and corporate social responsibility

Company Website: Suntory Global Spirits

ASSUMPTION: Suntory Global Spirits is a well-established company with a strong global presence and a commitment to diversity, inclusion, and sustainability.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development

Reporting Structure: Reports directly to the Sr Director of Prestige

Work Arrangement: On-site, with opportunities for remote work and global collaboration

Growth Opportunities:

  • Potential to work on high-profile projects and initiatives
  • Opportunities to collaborate with global teams and external partners
  • Chance to represent Suntory on industry councils and at auctions

ASSUMPTION: This role offers significant opportunities for growth and development within a global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Glasgow City, United Kingdom

Geographic Context:

  • Glasgow is the largest city in Scotland, with a vibrant cultural scene and a strong economy
  • The city is home to several major employers in the finance, technology, and creative industries
  • Glasgow has a humid continental climate, with mild winters and cool summers

Work Schedule: Full-time, with opportunities for flexible working and remote collaboration

ASSUMPTION: Glasgow offers a dynamic and vibrant work environment, with a strong cultural scene and a diverse range of industries.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Cultural fit and alignment with Suntory's values
  • Strategic thinking and creativity
  • Project management and leadership skills
  • Collaboration and communication skills

Application Tips:

  • Highlight relevant experience in the spirits or luxury sector
  • Demonstrate a strong understanding of the prestige malt Scotch and Irish market
  • Showcase your creativity and strategic thinking through specific examples
  • Tailor your resume and cover letter to the specific requirements of the role

ATS Keywords: Global Marketing, Prestige, Scotch, Irish, Innovation, Project Management, Luxury, Spirits, Brand Development

ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, strategic thinking, and project management skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)
  • Design software (e.g., Adobe Creative Suite, Sketch)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the project.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Growing for Good: Balancing growth with sustainability and social responsibility
  • Yatte Minahare: Taking action and being proactive
  • Giving Back to Society: Contributing to communities and making a positive impact

Work Style:

  • Collaborative and inclusive
  • Dynamic and fast-paced
  • Focused on driving results and excellence

Self-Assessment Questions:

  • How do you align with Suntory's core values of Growing for Good, Yatte Minahare, and Giving Back to Society?
  • How comfortable are you working in a dynamic, global, and collaborative environment?
  • How do you approach project management and leadership in a complex, multi-stakeholder environment?

ASSUMPTION: Suntory Global Spirits values candidates who are aligned with their core values, comfortable working in a dynamic and collaborative environment, and skilled in project management and leadership.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Collaborating with global teams and external partners across different time zones
  • Balancing creativity and strategic thinking with commercial and business constraints
  • Working in a complex, multi-stakeholder environment with many partners

ASSUMPTION: This role may present challenges in managing multiple projects, collaborating with global teams, and balancing creativity with business constraints.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on prestige malt Scotch and Irish brands within a global spirits company
  • Similar roles in the luxury sector may have a broader focus on multiple luxury brands or categories
  • Career progression in this role may lead to senior marketing or leadership positions within Suntory Global Spirits or other luxury brands

ASSUMPTION: This role offers a unique opportunity to focus on prestige malt Scotch and Irish brands within a global spirits company, with potential for career progression in marketing or leadership.

πŸ“ Sample Projects

  • Developing a long-term innovation strategy and pipeline for prestige malt Scotch and Irish brands
  • Leading a creative initiative from ideation to execution for a global auction or marketing campaign
  • Collaborating with external partners to develop and launch a new prestige product or liquid innovation

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing and innovation strategy for Suntory Global Spirits?
  • What are the key priorities for the first 90 days in this role?
  • How does Suntory support the growth and development of its employees?
  • What are the key challenges facing the prestige malt Scotch and Irish category, and how can this role address them?
  • How does Suntory Global Spirits foster a culture of innovation and creativity?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the challenges facing the prestige malt Scotch and Irish category.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Suntory Global Spirits careers portal
  • Tailor your resume and cover letter to highlight your relevant experience in the spirits or luxury sector, as well as your strategic thinking and creativity
  • Prepare examples of your past projects and achievements that demonstrate your ability to lead creative initiatives from ideation to execution
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.