📌 Core Information
🔹 Job Title: Global Marketing Senior Specialist - Sports
🔹 Company: Avery Dennison
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across digital, social media, email, and offline channels to generate demand and drive audience engagement.
- Collaborating with the Events Manager to produce seamless, on-brand messaging for trade shows and company-led events.
- Building and maintaining strong relationships with internal teams, external partners, and vendors to ensure the successful execution of marketing initiatives.
- Aligning marketing efforts with sales and channel owners to optimize results.
ASSUMPTION: This role requires a strong passion for sports and a proven ability to work collaboratively with cross-functional teams and stakeholders.
📋 Key Responsibilities
✅ Cross-Channel Campaign Management
- Translate commercial goals into strategic marketing initiatives to generate demand.
- Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and offline channels.
- Identify content opportunities in various formats (e.g., videos, blogs, webinars) to engage audiences and strengthen brand presence.
- Implement strategies that attract, nurture, and convert leads into loyal customers.
✅ Events Strategy & Collaboration
- Partner with the Events Manager to produce seamless, on-brand messaging for trade shows and company-led events.
- Oversee content creation and marketing for events to align with overall campaign goals.
✅ Stakeholder Collaboration
- Build and maintain strong relationships with internal teams, external partners, and vendors to ensure the successful execution of marketing initiatives.
- Align marketing efforts with sales and channel owners to optimize results.
✅ Data-Driven Optimization
- Monitor and analyze performance metrics (KPIs) to evaluate campaign effectiveness.
- Translate insights into actionable recommendations, continually refining and optimizing marketing strategies.
ASSUMPTION: This role requires a data-driven mindset and strong analytical skills to inform strategy and optimize marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
Experience: 4-5 years of hands-on experience in marketing or related fields, with a proven track record in managing cross-channel campaigns and B2B marketing.
Required Skills:
- Strong copywriting skills across digital channels (e.g., social media, email, web, and product messaging).
- Exceptional creativity with a results-driven mindset.
- Strong analytical skills with the ability to interpret data and inform strategy.
- Excellent communication and interpersonal skills.
- Adept at managing multiple projects in fast-paced, dynamic environments.
- Resourceful, adaptable, and proactive in problem-solving.
Preferred Skills:
- Experience in the sports industry or with sports marketing campaigns.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, experience in the sports industry or sports marketing campaigns would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Marketing Senior Specialist with 4-5 years of experience in the Dallas, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Avery Dennison products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event-related work.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Senior Specialist with 4-5 years of experience in the Dallas, TX area. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving a wide range of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
Company Size: Avery Dennison is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Avery Dennison was founded in 1935 and has since grown into a global leader in its industry.
Company Description:
- We are a global materials science and digital identification solutions company with locations in over 50 countries and approximately 35,000 employees worldwide.
- We provide branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers.
- Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that carry information that improves the customer experience.
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- And consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's diverse range of specialties and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, requiring a high level of expertise and strategic thinking.
Reporting Structure: The Global Marketing Senior Specialist reports directly to the Global Marketing Manager and collaborates with various internal teams, external partners, and vendors.
Work Arrangement: This role is on-site, with the primary office location in Dallas, Texas. Some flexibility may be available for event-related work.
Growth Opportunities:
- Potential to advance to a Global Marketing Manager or Director role within the company.
- Opportunities to expand skills and expertise through collaboration with diverse teams and projects.
- Possibility to take on additional responsibilities or lead special projects based on individual performance and company needs.
ASSUMPTION: Avery Dennison's large size and global presence provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Avery Dennison's Dallas office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 5430 Lyndon B Johnson Fwy, Dallas, TX 75240, USA
Geographic Context:
- Dallas, Texas, is a vibrant, multicultural city with a thriving business environment and a strong job market.
- The Dallas-Fort Worth metro area is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and networking.
- The city boasts a diverse range of cultural attractions, including museums, sports teams, and entertainment venues.
Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event-related work.
ASSUMPTION: The Dallas office provides a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral interviews to evaluate problem-solving skills, strategic thinking, and communication abilities.
- Case study or presentation to demonstrate campaign development and execution skills.
- Final interview with the Global Marketing Manager or another senior leader to discuss fit within the team and company.
Key Assessment Areas:
- Campaign development and execution skills
- Data-driven decision-making and analytical skills
- Collaboration and communication abilities
- Cultural fit and alignment with Avery Dennison's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, such as cross-channel campaign management, event strategy, and stakeholder collaboration.
- Demonstrate your passion for sports and understanding of the sports marketing landscape in your application materials.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
- Research Avery Dennison's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the opportunity.
ATS Keywords: Marketing, Campaign Management, Content Creation, Stakeholder Collaboration, Data Analysis, B2B Marketing, Copywriting, Creativity, Analytical Skills, Communication, Interpersonal Skills, Project Management, Problem-Solving, Digital Marketing, Social Media, Email Marketing, Sports Marketing
ASSUMPTION: Avery Dennison's application process is designed to assess candidates' skills, cultural fit, and potential for success in the role. Thorough preparation and attention to detail are essential for a strong application.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign management, data analysis, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Accountability: Taking responsibility for one's actions and delivering on commitments.
- Innovation: Embracing change and continuously seeking new and better ways to serve customers and improve operations.
- Performance: Striving for excellence in all aspects of the business.
- Teamwork: Collaborating effectively with colleagues and partners to achieve common goals.
Work Style:
- Dynamic and fast-paced environment, requiring adaptability and strong time management skills.
- Highly collaborative, with a strong emphasis on cross-functional teamwork and stakeholder engagement.
- Data-driven and results-oriented, with a focus on continuous improvement and optimization.
Self-Assessment Questions:
- Do I possess a strong passion for sports and a deep understanding of the sports marketing landscape?
- Am I comfortable working in a dynamic, fast-paced environment and managing multiple priorities?
- Do I have strong analytical skills and the ability to interpret data to inform strategy?
- Can I effectively collaborate with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Avery Dennison's company culture values integrity, accountability, innovation, performance, and teamwork. Candidates who align with these values and possess the desired work style are more likely to succeed in the role and thrive within the company.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment.
- Collaborating effectively with diverse teams and stakeholders, including internal teams, external partners, and vendors.
- Adapting to changes in the marketing landscape and staying up-to-date with industry trends and best practices.
- Balancing the need for data-driven decision-making with the need for creativity and innovation in campaign development and execution.
ASSUMPTION: These challenges are inherent to the role and require strong time management, communication, and problem-solving skills to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a strong focus on sports marketing and requires a deep passion for and understanding of the sports industry.
- While the role shares similarities with other senior marketing positions, such as campaign management and stakeholder collaboration, the sports marketing focus sets it apart.
- Career progression in this role may lead to opportunities in sports marketing or broader marketing leadership within Avery Dennison or other organizations.
ASSUMPTION: Candidates with experience in sports marketing or a strong passion for sports will find this role particularly appealing and well-suited to their interests and skills.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a major sports event, such as the Super Bowl or the Olympics, to drive audience engagement and brand awareness.
- Collaborating with the Events Manager to produce seamless, on-brand messaging for a trade show or company-led event focused on sports marketing or a specific sports industry vertical.
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize return on investment (ROI) for sports marketing initiatives.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Global Marketing Senior Specialist role, demonstrating the need for creativity, strategic thinking, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for sports-related campaigns and events throughout the year?
- How does the Global Marketing Senior Specialist role collaborate with other marketing teams and stakeholders within Avery Dennison?
- What are the most significant challenges facing the sports marketing industry, and how does Avery Dennison approach these challenges?
- What opportunities exist for professional growth and development within the Global Marketing Senior Specialist role and Avery Dennison as a whole?
- How does Avery Dennison support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, such as cross-channel campaign management, event strategy, and stakeholder collaboration, as well as your passion for sports and understanding of the sports marketing landscape.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses.
- Research Avery Dennison's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the opportunity.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
