📌 Core Information
🔹 Job Title: Global Marketing Senior Specialist - Sports
🔹 Company: Avery Dennison
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior level (4-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for the sports industry
- Managing cross-channel marketing campaigns to drive audience engagement
- Collaborating with internal teams and external partners to produce seamless, on-brand messaging
- Analyzing campaign performance and optimizing strategies based on data-driven insights
ASSUMPTION: This role requires a strong passion for sports and a deep understanding of the sports industry to create effective marketing strategies.
📋 Key Responsibilities
✅ Cross-Channel Campaign Management: Translate commercial goals into strategic marketing initiatives, plan, develop, and execute integrated marketing campaigns across digital, social media, email, and offline channels. Identify content opportunities to engage audiences and strengthen brand presence.
✅ Events Strategy & Collaboration: Partner with the Events Manager to produce seamless, on-brand messaging for trade shows and company-led events. Oversee content creation and marketing for events to align with overall campaign goals.
✅ Stakeholder Collaboration: Build and maintain strong relationships with internal teams, external partners, and vendors to ensure the successful execution of marketing initiatives. Align marketing efforts with sales and channel owners to optimize results.
✅ Data-Driven Optimization: Monitor and analyze performance metrics (KPIs) to evaluate campaign effectiveness. Translate insights into actionable recommendations, continually refining and optimizing marketing strategies.
ASSUMPTION: This role requires strong analytical skills and the ability to interpret data to inform marketing strategies effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
Experience: 4-5 years of hands-on experience in marketing or related fields, with a proven ability to work collaboratively with cross-functional teams and stakeholders. Success in managing cross-channel campaigns from ideation to execution and reporting is required, as well as experience in B2B marketing.
Required Skills:
- Strong copywriting skills across digital channels (e.g., social media, email, web, and product messaging)
- Exceptional creativity with a results-driven mindset
- Strong analytical skills with the ability to interpret data and inform strategy
- Excellent communication and interpersonal skills
- Adept at managing multiple projects in fast-paced, dynamic environments
- Resourceful, adaptable, and proactive in problem-solving
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in additional languages could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in the Dallas area, the estimated salary range is $85,000 - $120,000 per year. This range takes into account the company's size and the level of responsibility required for this position.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Avery Dennison products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and should be verified with the employer. Benefits may vary based on the employee's location and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, with a focus on providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability.
Company Size: Avery Dennison is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Avery Dennison was founded in 1935 and has since grown into a global company with operations in over 50 countries.
Company Description:
- Avery Dennison is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions.
- The company serves various industries, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
- Avery Dennison's products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience.
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's diverse range of specialties and industries served provide ample opportunities for career growth and learning within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing, particularly in B2B marketing and cross-channel campaign management.
Reporting Structure: The Global Marketing Senior Specialist reports directly to the Global Marketing Manager and works closely with various internal teams, external partners, and vendors.
Work Arrangement: This is an on-site position, with the primary office location in Dallas, Texas. Occasional travel may be required to attend industry events or visit other Avery Dennison offices.
Growth Opportunities:
- As Avery Dennison continues to expand its global presence, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role.
- The company's diverse range of industries served provides ample opportunities for career growth and learning within the organization.
- Working closely with various internal teams and external partners may expose the incumbent to new skills and experiences, fostering professional development.
ASSUMPTION: Growth opportunities in this role are likely to be influenced by the incumbent's performance, the company's overall growth strategy, and the availability of suitable positions within the organization.
🌍 Location & Work Environment
Office Type: Avery Dennison's Dallas office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 5430 Lyndon B Johnson Freeway, Dallas, TX 75240, USA
Geographic Context:
- Dallas is the fourth most populous city in the United States, with a diverse and vibrant culture.
- The city is home to a strong job market, with numerous opportunities in various industries, including marketing and advertising.
- Dallas offers a range of housing options, from urban apartments to suburban homes, with varying costs of living.
Work Schedule: This role follows a standard business hours schedule, Monday through Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at Avery Dennison's Dallas office is likely to be dynamic, collaborative, and fast-paced, reflecting the company's global presence and diverse range of industries served.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Global Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data-driven decision-making and analytics
- Communication and interpersonal skills
- Cultural fit and alignment with Avery Dennison's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a particular focus on B2B marketing and cross-channel campaign management.
- Demonstrate your passion for sports and understanding of the sports industry in your application materials.
- Prepare for interview questions that assess your marketing strategy and campaign development skills, as well as your ability to work collaboratively with various teams and stakeholders.
ATS Keywords: Marketing, Campaign Management, B2B Marketing, Cross-Channel Marketing, Sports Industry, Global Marketing, Data-Driven Decision Making, Collaboration, Stakeholder Management, Branding, Event Management
ASSUMPTION: Avery Dennison's application process is likely to be competitive, with a focus on identifying candidates with strong marketing experience and a deep understanding of the sports industry.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Avery Dennison's marketing technology stack and the incumbent's areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Respect: Value and appreciate the diversity of our employees, customers, and partners
- Innovation: Foster a culture of creativity and continuous improvement
- Performance: Deliver exceptional results and exceed customer expectations
- Sustainability: Act responsibly to minimize our environmental impact and contribute positively to society
Work Style:
- Collaborative: Work closely with various internal teams and external partners to achieve common goals
- Adaptable: Embrace change and pivot strategies as needed to meet evolving business needs
- Data-driven: Use data and analytics to inform decision-making and optimize marketing strategies
- Results-oriented: Focus on achieving measurable outcomes and driving business growth
Self-Assessment Questions:
- Do you have a strong passion for sports and a deep understanding of the sports industry?
- Are you comfortable working collaboratively with various teams and stakeholders to achieve common goals?
- Do you have a proven track record of developing and executing successful marketing campaigns across multiple channels?
- Are you adept at analyzing data and using insights to inform marketing strategies and optimize results?
ASSUMPTION: Avery Dennison's company culture is likely to be collaborative, innovative, and performance-driven, with a strong focus on sustainability and ethical business practices.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing the need for data-driven decision-making with the need for quick execution and adaptability
- Navigating a large, global organization with diverse teams and stakeholders
- Keeping up with industry trends and best practices in the rapidly evolving marketing landscape
ASSUMPTION: The potential challenges in this role are likely to be influenced by Avery Dennison's size and global presence, as well as the dynamic and fast-paced nature of the marketing industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a specific focus on the sports industry, requiring a deep understanding of sports trends, audiences, and marketing strategies.
- As a global marketing role, this position offers the opportunity to work with diverse teams and stakeholders across various regions and time zones.
- Compared to other senior marketing roles, this position may have a more narrow focus on the sports industry, but it also offers the potential for career growth and learning within Avery Dennison's diverse range of industries served.
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on Avery Dennison's overall marketing strategy and the incumbent's areas of focus.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch in the sports industry
- Collaborating with the Events Manager to produce seamless, on-brand messaging for a major sports trade show
- Analyzing campaign performance data and optimizing marketing strategies to improve audience engagement and drive business growth
ASSUMPTION: The specific projects in this role may vary depending on Avery Dennison's marketing priorities and the incumbent's areas of focus.
❓ Key Questions to Ask During Interview
- What are the primary marketing priorities for the sports industry in the next 12-24 months?
- How does this role fit into Avery Dennison's overall marketing strategy, and what opportunities are there for career growth and learning within the organization?
- What is the typical work-life balance for employees in this role, and how does Avery Dennison support work-life balance initiatives?
- How does Avery Dennison foster a culture of innovation and continuous improvement, and what opportunities are there for professional development in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process can help demonstrate your interest in and understanding of the role, as well as your fit with Avery Dennison's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Avery Dennison careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a particular focus on B2B marketing and cross-channel campaign management.
- Prepare for interview questions that assess your marketing strategy and campaign development skills, as well as your ability to work collaboratively with various teams and stakeholders.
- If selected for an interview, be prepared to discuss your passion for sports and understanding of the sports industry, as well as your alignment with Avery Dennison's company values and work style.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
