Global Marketing Specialist MM-ME

📌 Core Information

🔹 Job Title: Global Marketing Specialist MM-ME

🔹 Company: Kuehne + Nagel Inc.

🔹 Location: Jersey City, New Jersey, United States

🔹 Job Type: Other

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4-1)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing local marketing strategies and campaigns
• Collaborating with external agencies and the Centre of Excellence (CoE) on content strategies and digital marketing KPIs
• Managing marketing initiatives end-to-end, from research to execution and analysis
• Planning and executing events, participating in exhibitions and webinars

ASSUMPTION: This role requires a strong understanding of both local and global marketing strategies, as well as the ability to work effectively with multiple stakeholders and agencies.

📋 Key Responsibilities

✅ Develop local marketing strategies, omni-channel campaign designs, and strategic implementation and optimization of marketing initiatives

✅ Research assigned markets, understand SWOTs, personas, and pain points to create best-in-class marketing tactics in the US

✅ Collaborate with the CoE on content strategies, calendars, and digital marketing KPIs, optimizing them continuously

✅ Work with external agencies on content strategies, managing the process and campaigns end-to-end

✅ Define KPIs per campaign, monitor performance, provide regular reports, and set up regular exchanges on marketing developments

✅ Develop core marketing content for relevant solutions in your portfolio

✅ Plan and execute events, participating in selected exhibitions and webinars in close collaboration with local stakeholders and your CoE

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a global matrix environment.

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing strongly preferred

Experience: 5+ years of experience in project management related to marketing strategies and brand management

Required Skills:

• Proven experience with persona creation, lead generation campaign design and implementation, and account segmentation
• Proficient in marketing research and statistical analysis, as well as A/B testing
• Experience managing multiple stakeholders and verticals, preferably in a global matrix environment

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools

ASSUMPTION: While a Bachelor's degree in Digital Marketing is strongly preferred, relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $85,000 - $95,000 per year

Benefits:

• Health and welfare benefits
• 401k retirement savings plan
• Tuition reimbursement
• Incentive compensation for eligible roles

Working Hours: Full-time, with a hybrid work arrangement (4 days in the office, 1 day remote)

ASSUMPTION: The salary range provided is an estimate based on the company's target range and market data for similar roles in the logistics industry.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain, and Storage

Company Size: 10,001+ employees

Founded: 1890

Company Description:

• Kuehne + Nagel is a global leader in logistics, with a strong heritage and a vision to move the world forward
• The company offers a safe, stable environment where your career can make a real difference, contributing to everyday life and supporting local communities
• Kuehne + Nagel is the logistics partner of choice for 400,000 customers worldwide, providing end-to-end supply chain solutions

Company Specialties:

• SeaLogistics
• AirLogistics
• RoadLogistics
• ContractLogistics
• 4PL
• RenewableEnergyLogistics
• HealthcareLogistics
• eCommerceFulfilment
• and SustainableLogistics

Company Website: http://www.kuehne-nagel.com

ASSUMPTION: Kuehne + Nagel's extensive global network and expertise make it an attractive employer for individuals seeking a dynamic, international work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and career progression within the company

Reporting Structure: This role reports to the Head of Marketing for the relevant region or business unit

Work Arrangement: Hybrid work arrangement (4 days in the office, 1 day remote)

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expansion of responsibilities to cover additional regions or business units
• Development of expertise in specific areas of marketing, such as digital marketing or event management

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Jersey City, New Jersey, United States

Geographic Context:

• Jersey City is located across the Hudson River from New York City, offering a vibrant urban environment with easy access to cultural attractions and amenities
• The city is well-connected by public transportation, making it an attractive location for commuters
• Jersey City offers a diverse and multicultural community, providing a rich and inclusive work environment

Work Schedule: Full-time, with a hybrid work arrangement (4 days in the office, 1 day remote)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment

Key Assessment Areas:

• Marketing strategy and campaign development
• Stakeholder management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Kuehne + Nagel's marketing strategies and be prepared to discuss how you can contribute to their success

ATS Keywords: Marketing strategy, campaign development, stakeholder management, persona creation, lead generation, A/B testing, global marketing, local marketing, event planning, digital marketing, marketing research

ASSUMPTION: Kuehne + Nagel uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the region or business unit, but familiarity with common marketing tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Performance-driven
• Respect and integrity
• Collaboration and teamwork
• Innovation and continuous improvement

Work Style:

• Results-oriented and proactive
• Strong communication and collaboration skills
• Adaptable and flexible, with the ability to work effectively in a global matrix environment
• Analytical and strategic thinking

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies?
• Are you comfortable working with multiple stakeholders and managing complex projects?
• Do you thrive in a dynamic, international work environment and enjoy collaborating with diverse teams?

ASSUMPTION: Kuehne + Nagel values employees who are results-oriented, collaborative, and adaptable, with a strong commitment to customer focus and continuous improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and verticals in a global matrix environment
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
• Balancing the demands of local marketing strategies with global brand consistency
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on global marketing strategies and stakeholder management
• In the logistics industry, marketing roles often focus on B2B marketing, requiring a strong understanding of supply chain and logistics concepts
• Career progression in this role may involve expanding responsibilities to cover additional regions or business units, or specializing in specific areas of marketing

ASSUMPTION: This role offers unique opportunities for professional growth and development within the logistics industry.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase market share in a specific region
• Conducting market research and creating customer personas to inform marketing strategies
• Planning and executing a successful industry event or trade show, managing logistics and vendor relationships

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies currently in place for my region or business unit, and how this role will contribute to their success?
• How does this role collaborate with other marketing teams or business units within the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• Can you provide examples of successful marketing campaigns or initiatives led by the company, and what made them effective?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kuehne + Nagel careers page
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Kuehne + Nagel's marketing strategies and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.