Global Media Campaign Planner Intern

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📌 Core Information

🔹 Job Title: Global Media Campaign Planner Intern

🔹 Company: Back Market

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Marketing Internships & Entry-Level

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Senior Media Campaign Planner
• Developing comprehensive media plans for multiple markets
• Identifying and using appropriate media channels
• Gaining hands-on experience in media planning and execution

ASSUMPTION: The position focuses significantly on media plan development and execution, with a strong learning component, given the emphasis on gaining hands-on experience.

📋 Key Responsibilities

✅ Collaborate with the media team to develop media plans for five markets

✅ Assist in channel selection including digital, print, TV, and out-of-home

✅ Support in media schedule creation and management

✅ Monitor campaigns and provide performance reports with key metrics

✅ Track creatives in market and contribute ideas for media strategies

✅ Collaborate with cross-functional teams for campaign execution

✅ Conduct post-campaign analysis and evaluate campaign success

ASSUMPTION: The intern role is integral to operational support and detailed performance tracking as indicated by responsibilities like campaign monitoring and report generation.

🎯 Required Qualifications

Education: Pursuing a Bachelor's or Master's degree in marketing, advertising, communications, or related field

Experience: No prior experience required but desire to learn is vital

Required Skills:

• Exceptional organizational skills
• Strong written and verbal communication
• Proactive and results-oriented mindset

Preferred Skills:

• Interest in advertising, media, and marketing trends
• Curiosity about emerging technologies and platforms

ASSUMPTION: Indicates preference for skills in trend awareness and technology curiosity due to rapid changes in media fields.

💰 Compensation & Benefits

Salary Range: Not specified, but market internships typically offer a stipend or compensation aligned with educational support in the region.

Benefits:

• Impact-driven work environment
• Hybrid work setup with remote work options
• Access to mentorship and employee resource groups

Working Hours: 40 hours per week with potential flexibility in remote work scheduling

ASSUMPTION: Compensation and benefits align with the experiential and developmental focus typical of internships, enhanced by Back Market’s emphasis on work-life flexibility and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms, focusing on sustainable tech resale

Company Size: Approximately 501-1,000 employees, indicating a mature yet dynamic organizational structure suitable for personalized growth experiences.

Founded: 2014, rapidly growing with a strong environmental mission.

Company Description:

• Leader in premium refurbished electronics
• Committed to sustainability with a certified B-Corp status
• Innovative in sustainability practices and advocacy for the Right to Repair

Company Specialties:

• Refurbished tech
• Sustainability and circular economy
• Marketplace platform development

Company Website: Back Market

ASSUMPTION: The company’s growth trajectory and market position suggest an agile and forward-thinking environment, prioritizing sustainability and employee empowerment.

📊 Role Analysis

Career Level: Entry-level, ideal for students or recent graduates

Reporting Structure: Direct report to the Senior Media Campaign Planner

Work Arrangement: Hybrid with on-site presence and remote flexibility

Growth Opportunities:

• Skill development with seasoned professionals
• Hands-on experience in media planning and execution
• Potential for transition to full-time roles depending on performance and openings

ASSUMPTION: The role offers significant learning and networking opportunities that can pave the way for full-time employment opportunities in media and marketing fields.

🌍 Location & Work Environment

Office Type: Modern, collaborative office setting

Office Location(s): Paris, with a possible reach to other international offices in key global cities

Geographic Context:

• Paris as a hub for fashion, culture, and tech innovation
• Accessibility to major global markets
• Paris's vibrant expat community enriching work and social life

Work Schedule: Standard workweek with options for remote flexibility enhancing work-life balance

ASSUMPTION: The preference for an office presence aligns with collaborative work efforts in a dynamic and culturally rich environment like Paris.

💼 Interview & Application Insights

Typical Process:

• Video-call interview with a Talent Acquisition Specialist
• Technical assessment (home assignment)
• Cultural fit and skills interview with managers

Key Assessment Areas:

• Understanding of media planning trends
• Communication and teamwork skills
• Problem-solving and proactive approach

Application Tips:

• Highlight any previous internships or projects related to marketing or media
• Demonstrate enthusiasm for sustainability in tech
• Prepare to discuss examples of collaborative work

ATS Keywords: Media Planning, Campaign Development, Communication Skills, Organizational Abilities, Advertising Trends

ASSUMPTION: The structured interview process and assessment criteria align with Back Market’s core values and expectations of candidates eager to learn and adapt quickly in their roles.

🛠️ Tools & Technologies

• Digital advertising platforms (such as Google Ads, Facebook)
• Creative tracking and analytics software
• Project management tools (such as Asana, Trello)

ASSUMPTION: Given the role’s focus on media campaign management, familiarity with digital platforms and project tracking tools is anticipated but not explicitly required.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and environmental impact
• Innovation in tech and marketplace dynamics
• Inclusive and diverse workplace ethos

Work Style:

• Collaborative and team-oriented approach
• Proactive problem-solving aptitude
• Adaptability in a fast-paced, changing environment

Self-Assessment Questions:

• Am I passionate about sustainability in technology?
• Can I adapt quickly to new media planning challenges?
• Do I enjoy working in a collaborative and diverse environment?

ASSUMPTION: The cultural emphasis on sustainability and innovation suggests an ideal fit for candidates with aligned personal and professional values.

⚠️ Potential Challenges

• Adapting to a rapidly evolving media landscape
• Navigating multiple cultural perspectives across global markets
• Balancing creative input with analytical decision-making
• Managing tight deadlines with multiple concurrent projects

ASSUMPTION: The dynamic nature of the media industry, coupled with Back Market’s growth-oriented goals, may present both opportunities and challenges in role fulfillment.

📈 Similar Roles Comparison

• Compared to other internships, this role provides greater exposure to international media markets.
• The role emphasizes both creative and analytical skills more than traditional internships.
• Learning about sustainability in tech sets this internship apart from typical marketing roles.

ASSUMPTION: The global and sustainability focus provides a unique platform for interns to differentiate themselves in the media planning field.

📝 Sample Projects

• Developing a media strategy for a new market launch
• Analyzing performance data to optimize ongoing campaigns
• Contributing to the ideation of a cross-functional media initiative

ASSUMPTION: Projects will likely include both team collaborations and personal initiative, offering a comprehensive view of end-to-end media campaign processes.

❓ Key Questions to Ask During Interview

• What are some successful media campaigns recently run by Back Market?
• How does this role support Back Market’s sustainability goals?
• What tools and technologies will I have access to for campaign planning?
• How does the team measure success for media campaigns?
• What opportunities exist for contributing creative ideas?

ASSUMPTION: These questions are designed to align candidates' expectations with job requirements and organizational goals related to sustainability and market engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Complete the initial video-call interview
• Prepare and submit the technical home assignment
• Participate in the skills and cultural fit interview
• Address any accommodations needed with the Talent Acquisition Team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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