📌 Core Information
🔹 Job Title: Global Product Marketing Communication Manager (Temporary Contract, Maternity)
🔹 Company: Signify
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing product communication frameworks and strategies
- Managing new product introductions and existing portfolio communication
- Collaborating with global product managers and content house
- Creating and deploying product playbooks for markets
- Conducting competitive analysis
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and cross-functional team coordination. It's ideal for experienced marketers looking to make a significant impact in a global setting.
📋 Key Responsibilities
✅ Develop and implement product communication strategies and new product introduction playbooks
✅ Create comprehensive product communication frameworks aligned with global product strategies
✅ Translate product briefs into clear and concise marketing communication briefs
✅ Develop marketing assets that effectively communicate product benefits and drive sales
✅ Coordinate with global product managers and content house to create and deploy product playbooks
✅ Conduct competitive analysis to identify strengths and weaknesses in relation to the products in charge
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple projects simultaneously and deliver results within deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 10 years of experience in product marketing, with a strong focus on positioning and creating sales-driven product communication for growth
Required Skills:
- Proven ability to translate technical product specifications into consumer benefits
- Experience in delivering communication playbooks for new product introductions
- Understanding of the full marketing mix, including product positioning, product management, distribution channels, price tiers, and competition
- Strong project management skills with the ability to handle multiple projects simultaneously
- Excellent verbal and written communication skills, with a keen eye for detail
- Fluency in English (mandatory)
Preferred Skills:
- Experience in creating Amazon content
- Industry experience in FMCG, home goods, consumer electronics, or appliances
ASSUMPTION: Candidates should have a proven track record in product marketing and be comfortable working in a global, matrixed organization.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Career development opportunities, such as mentoring, coaching, and stretch assignments
- Learning opportunities through customized online programs and on-the-job experiences
- Strong international exposure for dynamic profiles
Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range is estimated based on market research and the level of experience required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Signify is a world leader in lighting, focusing on connected lighting, IoT, data analytics, and smart homes, offices, cities, and more. They are committed to sustainability and have achieved carbon neutrality, with even more ambitious goals for the future.
Company Size: Signify has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: Signify was founded in 1879 as Philips Lighting, and later became Signify in 2018.
Company Description:
- Signify is the world leader in lighting, with a strong focus on innovation and sustainability
- The company offers a wide range of lighting solutions, including connected lighting and smart lighting systems
- Signify is committed to creating a better and more sustainable world through the power of light
Company Specialties:
- Connected lighting and IoT
- Data analytics and smart homes, offices, cities, and more
- Sustainability and carbon neutrality
Company Website: www.signify.com
ASSUMPTION: Signify's focus on innovation and sustainability makes it an attractive employer for candidates interested in making a positive impact on the world.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Global Product Marketing Communication Manager will report directly to the Head of Global Product Marketing and work closely with global product managers and the content house.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and collaboration with global teams.
Growth Opportunities:
- International exposure and the chance to work on global projects
- Career development opportunities, such as mentoring, coaching, and stretch assignments
- Potential to take on more responsibilities or move into a different role within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to work on global projects and develop their skills and career within the organization.
🌍 Location & Work Environment
Office Type: The Madrid office is a modern, collaborative workspace with a focus on innovation and sustainability.
Office Location(s): Madrid - Maria de Portugal, Madrid
Geographic Context:
- Madrid is a vibrant, multicultural city with a rich history and a thriving business environment
- The office is located in the Maria de Portugal district, which is known for its modern architecture and green spaces
- Madrid offers a high quality of life, with excellent dining, cultural, and recreational opportunities
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional remote work and adjusted hours as needed.
ASSUMPTION: The Madrid office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Head of Global Product Marketing
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Project management skills and ability to handle multiple projects
- Cross-functional team coordination and stakeholder management
- Communication skills and ability to translate technical specifications into consumer benefits
Application Tips:
- Tailor your resume to highlight your product marketing experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to create communication strategies and manage new product introductions
- Be ready to discuss your experience with the full marketing mix and your understanding of the competitive landscape
ATS Keywords: Product Marketing, Communication Strategy, Project Management, Consumer Insights, Stakeholder Coordination, Competitive Analysis, Content Creation, Sales-Driven Marketing, Technical Translation, Portfolio Management, Cross-Functional Team Management, Detail Oriented, Verbal Communication, Written Communication, Amazon Content Creation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding the best fit for the team and the organization's long-term goals.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Signify encourages creativity and continuous learning
- Sustainability: The company is committed to creating a more sustainable world through the power of light
- Collaboration: Signify fosters a collaborative work environment, with a focus on teamwork and cross-functional coordination
Work Style:
- Dynamic and fast-paced: The role requires strong project management skills and the ability to handle multiple projects simultaneously
- Global and matrixed: The role involves working with global teams and stakeholders, requiring strong communication and collaboration skills
- Results-driven: Signify is focused on delivering results and driving business growth
Self-Assessment Questions:
- How do you align with Signify's values of innovation, sustainability, and collaboration?
- How comfortable are you working in a global, matrixed organization with a dynamic and fast-paced work environment?
- How do you approach project management and ensuring that projects are delivered on time and with the highest quality?
ASSUMPTION: Signify's company culture is focused on innovation, sustainability, and collaboration, with a strong emphasis on delivering results and driving business growth.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with global teams and stakeholders, requiring strong communication and collaboration skills
- Navigating a matrixed organization and building effective working relationships with cross-functional teams
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role presents several challenges, including managing multiple projects, working with global teams, and navigating a matrixed organization. However, it also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager, with a focus on global communication strategies and new product introductions
- However, it differs from other product marketing roles in its focus on global communication and collaboration with a wide range of stakeholders
- Career progression in this role could lead to a Head of Global Product Marketing or a similar leadership position
ASSUMPTION: This role is similar to other senior product marketing positions, but with a unique focus on global communication and collaboration. It offers significant opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing a comprehensive product communication strategy for a new smart lighting system
- Creating a new product introduction playbook for a global launch of a connected lighting solution
- Conducting a competitive analysis of the smart home market and developing recommendations for product positioning
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they might encounter in this role. The actual projects may vary depending on the organization's priorities and the candidate's specific role within the team.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global product marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does Signify support the professional development and growth of its employees?
- What is the team structure and how does this role collaborate with other teams within the organization?
- How does Signify approach sustainability and carbon neutrality in its operations and products?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization's priorities and values. They are not exhaustive and candidates should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your product marketing experience and relevant skills
- Prepare a cover letter that explains your interest in the role and your qualifications for it
- Be ready to discuss your experience with the full marketing mix and your understanding of the competitive landscape
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
