Global Product Marketing Director, Anesthesia

📌 Core Information

🔹 Job Title: Global Product Marketing Director, Anesthesia

🔹 Company: GE HEALTHCARE

🔹 Location: Remote (with potential on-site work in Madison, WI)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (remote with potential on-site work)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading global marketing growth strategy for anesthesia portfolio
• Collaborating with cross-functional teams to drive commercialization efforts
• Generating market insights to influence product development and business cases
• Building and leading a team of marketing professionals in a matrix organization
• Operating effectively in a dynamic, global environment with a customer-first attitude

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and global market understanding to drive growth for the anesthesia portfolio.

📋 Key Responsibilities

✅ Develop, lead, and implement a coherent global marketing growth strategy for anesthesia in partnership with various stakeholders

✅ Lead commercialization efforts for new product introductions and support key milestone deliverables for CMO marketing reviews

✅ Collaborate with regional marketing stakeholders to drive an integrated end-to-end marketing approach

✅ Generate outside-in insights to influence the product development roadmap and drive value proposition creation

✅ Partner with key stakeholders to identify white space/new business and market opportunities

✅ Pulse the market by performing ongoing clinical and industry trend analysis

✅ Lead performance management to create visibility, drive accountability, and exhibit marketing's impact on the business

✅ Play an integral role in marketing's transformation, including supporting training/development, new process implementation, and building a strong marketing community

ASSUMPTION: This role involves a high degree of cross-functional collaboration, strategic planning, and execution to drive marketing's impact on the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 10+ years of experience in marketing, business, or a related field, with a minimum of 5 years within the healthcare industry

Required Skills:

• Proven experience leading and building a team of marketing professionals in a matrix organization
• Demonstrated marketing experience supporting healthcare products and understanding of global upstream marketing principles
• Ability to build high-impact marketing programs using relevant channels and media, aligning marketing strategy with business goals
• Strong business management and resource allocation skills, including business plan development
• Strong executive-level presentation and interpersonal skills, with the ability to effectively communicate and present ideas to stakeholders

Preferred Skills:

• Master's degree in Marketing, Business Administration, or a related field
• Knowledge and ability to apply Lean principles

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on healthcare products and global upstream marketing principles. Experience leading teams and driving business growth is essential for this role.

💰 Compensation & Benefits

Salary Range: $141,600.00 - $212,400.00 Annual (not typical for an individual to be hired at or near the top of the range)

Benefits:

• Medical, dental, and vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The specific compensation offered to a candidate may vary based on individual factors.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, with a focus on healthcare products and services

Company Size: 10,001+ employees (large enterprise)

Founded: 1892 (as General Electric)

Company Description:

• GE Healthcare is a leading global medical technology and digital company that enables clinicians to improve the quality of patient care
• The company offers a broad portfolio of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies
• GE Healthcare is committed to providing innovative solutions that help healthcare providers deliver better patient outcomes

Company Specialties:

• Medical Imaging
• Monitoring Systems
• Biomanufacturing
• Cell and Gene Therapy Technologies

Company Website: http://www.ge.com

ASSUMPTION: GE Healthcare is a well-established company with a strong global presence and a focus on innovative medical technologies and services.

📊 Role Analysis

Career Level: Senior-level, strategic marketing role

Reporting Structure: This role reports directly to the Global Marketing Leader for Anesthesia and collaborates with various cross-functional stakeholders

Work Arrangement: Hybrid (remote with potential on-site work in Madison, WI)

Growth Opportunities:

• Potential to expand the role's scope and impact as the anesthesia portfolio grows
• Opportunities to work on high-visibility projects and collaborate with senior leadership
• Possibility to transition into other marketing leadership roles within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive impact and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (remote with potential on-site work in Madison, WI)

Office Location(s): Madison, WI (with potential for remote work)

Geographic Context:

• Madison, WI is a mid-sized city with a cost of living slightly above the national average
• The city offers a high quality of life, with a strong job market, excellent healthcare facilities, and a vibrant cultural scene
• GE Healthcare's Madison office is located in the University Research Park, near the University of Wisconsin-Madison campus

Work Schedule: Full-time (40 hours per week), with potential for flexible hours and remote work

ASSUMPTION: The hybrid work arrangement offers flexibility and the potential for a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a member of the HR team
• Behavioral and situational interview with the hiring manager and/or other team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global market understanding
• Cross-functional collaboration and stakeholder management
• Leadership and team-building skills
• Presentation and communication skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience, with a focus on healthcare products and global upstream marketing principles
• Demonstrate experience leading teams and driving business growth
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills

ATS Keywords: Global Marketing, Anesthesia, Healthcare Products, Strategic Planning, Cross-functional Collaboration, Team Leadership, Marketing Strategy, Business Growth, Market Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and collaboration skills, as well as their understanding of the healthcare industry and anesthesia portfolio.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, as well as familiarity with project management and presentation software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Quality
• Sustainability

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Customer-centric
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you stay updated on global market trends and insights in the healthcare industry?
• Can you provide an example of a time when you successfully led a cross-functional team to drive business growth?
• How do you prioritize and manage multiple projects and stakeholders simultaneously?

ASSUMPTION: GE Healthcare values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to quality and sustainability.

⚠️ Potential Challenges

• Managing a global team with diverse perspectives and time zones
• Balancing strategic planning with day-to-day execution and performance management
• Navigating a large, matrix organization with multiple stakeholders
• Keeping up with rapid changes in the healthcare industry and technology landscape

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and the ability to thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the anesthesia portfolio and requires a deep understanding of healthcare products and global upstream marketing principles
• Compared to other senior marketing roles, this position offers a unique blend of strategic planning, cross-functional collaboration, and hands-on execution
• Career path for this role may include transitions into other marketing leadership positions or broader business roles within the organization

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with opportunities for growth and development within the organization.

📝 Sample Projects

• Developing and implementing a global marketing growth strategy for a new anesthesia product launch
• Conducting market research and analysis to identify white space/new business opportunities for the anesthesia portfolio
• Collaborating with cross-functional teams to create and execute a successful marketing campaign for an existing anesthesia product

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, requiring strong leadership, analytical, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the anesthesia portfolio and how this role fits into that strategy?
• How does the hiring manager envision this role evolving over time, as the anesthesia portfolio grows and changes?
• What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving those goals?
• How does GE Healthcare support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in those areas?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on healthcare products and global upstream marketing principles
• Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills
• Research the anesthesia portfolio and GE Healthcare's marketing strategy to demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.