Global Product Marketing Manager

📌 Core Information

🔹 Job Title: Global Product Marketing Manager

🔹 Company: HP

🔹 Location: Meyrin, Geneva, Switzerland (with occasional travel)

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Driving demand for printing supplies and printers through strategic product marketing
• Collaborating cross-functionally with various teams to ensure effective product launches and sales strategies
• Developing and refining product positioning, messaging, and content that resonates with global customers
• Managing agency partners and projects end-to-end using Adobe Workfront
• Contributing to a global, highly matrixed, and dynamic team environment

ASSUMPTION: This role requires a high level of collaboration, adaptability, and strategic thinking to succeed in a global, matrixed organization.

📋 Key Responsibilities

✅ Define, write, and test differentiated value propositions for printer supplies and hardware, tailored to relevant customer segments

✅ Use in-depth knowledge of customer insights to create product messaging that resonates with target audiences and effectively communicates the product’s value

✅ Conduct research and testing to understand customer needs, global market trends, and competitive landscapes, and advocate for the customer perspective

✅ Develop sales tools and enablement materials, such as pitch decks, battlecards, and training materials

✅ Provide updates and lead presentations with product management, business partners, and senior leadership to ensure close collaboration and alignment

✅ Collaborate with regional marketing teams to ensure global strategy accounts for local market needs and is consistently implemented

✅ Oversee messaging and asset reviews with stakeholders and leadership to ensure consistent, accurate, and on-time delivery

✅ Manage agency partners to deliver assets on time and within budget, own scope, brief, and adherence to timelines and budget, and manage projects end-to-end using Adobe Workfront

✅ Collaborate with the Communications team and other partners on product launches, announcements, and events to support business goals and ensure product strategy is consistent across touchpoints

✅ Document and refine processes to ensure alignment with business and regional marketing stakeholders

✅ Manage functional budgets and forecasting for assigned product lines

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple concurrent product launches and initiatives.

🎯 Required Qualifications

Education: Four-year or graduate degree in Marketing, Business Administration, or any other related discipline

Experience: 7-10+ years of work experience, preferably in product marketing, sales enablement, go-to-market strategy, customer research, product management, at a global technology hardware or consumer goods company

Required Skills:

• Strong understanding of product lifecycle management and customer journey mapping
• Demonstrated skill developing product positioning and messaging end-to-end and effectively manage feedback from cross-functional stakeholders
• Excellent project management skills with proven experience driving multiple concurrent product launches and initiatives
• Balance of strategic planning and meticulous execution to ensure consistency on a global scale
• Strong written and oral communications skills, including presenting and influencing, with senior and cross-functional stakeholders
• Strong leadership skills including team building, conflict resolution and consensus-building, in a highly matrixed, global organization. Ability to influence and lead virtual teams and interface effectively with all levels of management and cross-functional disciplines
• Strategic thinker with a bias for action and results orientation and pragmatic approach to managing obstacles – someone who always finds a way to “get it done”
• Passionate, driven, dependable, and transformational – a real change agent
• Flexibility to regularly meet virtually with colleagues from around the world in different time zones and occasionally travel globally

Preferred Skills:

• Experience with Adobe Workfront
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role in Switzerland, the estimated salary range is CHF 120,000 - CHF 160,000 per year. This range takes into account the candidate's experience level, the company's size, and the location. ASSUMPTION: The salary range is an estimate and may vary based on the candidate's specific qualifications and the company's internal compensation structure.

Benefits:

• Health insurance and pension plans
• Employee stock purchase plan
• Flexible work arrangements
• Employee discounts on HP products
• On-site fitness centers and cafeterias (at some locations)

Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional travel and virtual meetings with global colleagues

📌 Applicant Insights

🔍 Company Context

Industry: HP operates in the competitive technology hardware and software industry, with a focus on printing, personal computing, and other related services. The company has a significant market share and a strong global presence.

Company Size: HP is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: HP was founded in 1939 and has since grown into one of the world's leading technology companies, serving over 1 billion customers in more than 170 countries.

Company Description:

• HP is committed to creating technology that makes life better for everyone, everywhere. The company believes in using its technology and expertise to help drive social change and create a more sustainable future.
• HP is known for its innovative products, including personal computers, printers, and related services. The company's portfolio spans the consumer, enterprise, and education markets.
• HP is dedicated to fostering a diverse, inclusive, and collaborative work environment where employees can thrive and make a meaningful impact.

Company Specialties:

• Personal computing devices and services
• Printing solutions and services
• Enterprise solutions and services
• Education solutions and services

Company Website: HP.com

ASSUMPTION: HP's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects. The company's commitment to social responsibility and sustainability sets it apart in the technology industry.

📊 Role Analysis

Career Level: This role is at the mid-to-senior level, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have a proven track record in product marketing and be ready to take on significant responsibilities in a global organization.

Reporting Structure: The Global Product Marketing Manager reports directly to the Head of Global Marketing for Imaging, Printing & Solutions. This role works closely with cross-functional teams, including product management, regional marketing, go-to-market, category, and sales.

Work Arrangement: This role is on-site, with occasional travel required to collaborate with global colleagues and attend events. The role also involves regular virtual meetings with international teams.

Growth Opportunities:

• Expanding one's network and skillset by working with diverse global teams
• Gaining experience in managing cross-functional projects and stakeholders
• Potential for career progression within the marketing organization or other functions within HP

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on HP's global marketing efforts.

🌍 Location & Work Environment

Office Type: HP's Meyrin office is a modern, collaborative workspace designed to foster innovation and creativity. The office features on-site amenities such as a cafeteria and fitness center.

Office Location(s): Meyrin, Geneva, Switzerland (with occasional travel to other HP offices and events worldwide)

Geographic Context:

• Meyrin is a commune in the canton of Geneva, Switzerland, located just outside of Geneva city center. The area is known for its vibrant international community and proximity to the Swiss Alps.
• Geneva is a global hub for finance, diplomacy, and technology, with a diverse and multicultural population.
• Switzerland offers a high quality of life, with excellent education, healthcare, and infrastructure.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for occasional travel and virtual meetings with global colleagues

ASSUMPTION: HP's Meyrin office offers a dynamic and collaborative work environment, with opportunities for professional growth and development. The location in Geneva provides access to a vibrant international community and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional stakeholders
• Final interview with the Head of Global Marketing for Imaging, Printing & Solutions
• Background check and offer extension

Key Assessment Areas:

• Product marketing skills and experience
• Cross-functional collaboration and stakeholder management
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with HP's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Be prepared to discuss specific examples of your product marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of HP's products, market position, and competitive landscape
• Showcase your ability to work effectively in a global, matrixed organization

ATS Keywords: Product lifecycle management, customer journey mapping, product positioning, messaging development, project management, sales enablement, market research, cross-functional collaboration, leadership skills, communication skills, strategic thinking, results orientation, change management, budget management, process documentation, global marketing strategy

ASSUMPTION: HP's recruitment process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a global, matrixed organization. Successful candidates will demonstrate a strong understanding of product marketing and a proven track record of driving results in a similar role.

🛠️ Tools & Technologies

• Adobe Workfront (project management)
• Microsoft Office Suite (word processing, presentations, spreadsheets)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, proficiency in the listed tools and technologies is likely required for this role. The ideal candidate will have experience using these tools in a product marketing context.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Global and matrixed organization
• Data-driven and results-oriented
• Collaborative and inclusive

Self-Assessment Questions:

• Do I thrive in a dynamic, global, and matrixed work environment?
• Am I comfortable working with diverse teams and stakeholders across different time zones?
• Do I have a proven track record of driving results in a product marketing role?
• Am I passionate about HP's products and committed to helping the company achieve its business goals?

ASSUMPTION: HP values candidates who are innovative, customer-focused, collaborative, and results-driven. Successful candidates will demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple concurrent product launches and initiatives in a global, matrixed organization
• Balancing strategic planning with meticulous execution to ensure consistency on a global scale
• Navigating a dynamic and fast-paced work environment with frequent changes and priorities
• Occasional travel requirements to collaborate with global colleagues and attend events

ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to grow their product marketing careers in a global, dynamic, and matrixed organization.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its global scope and matrixed organization structure. Successful candidates will have experience working in a similar environment and be comfortable managing multiple stakeholders and priorities.
• In the technology hardware industry, this role is competitive with other global product marketing positions at companies such as Dell, Canon, and Brother.
• Career progression in this role could lead to senior marketing management positions within HP or other global technology companies.

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions in the technology hardware industry. Successful candidates will have experience working in a global, matrixed organization and be comfortable managing multiple stakeholders and priorities.

📝 Sample Projects

• Developing and executing a global product launch strategy for a new line of HP printers, including market research, positioning, messaging, and sales enablement materials
• Conducting customer segmentation and persona development to inform product marketing strategy for HP's printing supplies portfolio
• Managing a cross-functional team to create and execute a global campaign to promote HP's commitment to sustainability and social responsibility in the printing industry

ASSUMPTION: These sample projects illustrate the global scope and cross-functional nature of the Global Product Marketing Manager role at HP. Successful candidates will have experience working on similar projects and be comfortable managing multiple stakeholders and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical product marketing lifecycle for a new printer or printing supply product at HP?
• How does the global marketing team collaborate with regional marketing teams to ensure consistent implementation of global strategy?
• What are the key priorities for this role in the first 90 days?
• How does HP support the professional development and career growth of its product marketing team members?
• What is the company's approach to work-life balance for employees in this role?

ASSUMPTION: These key questions help candidates better understand the role's responsibilities, work environment, and growth opportunities. Asking thoughtful questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for your interviews by researching HP's products, market position, and competitive landscape, as well as the company's values and culture
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.