Global Product Marketing Manager, Anesthesia

📌 Core Information

🔹 Job Title: Global Product Marketing Manager, Anesthesia

🔹 Company: GE Healthcare

🔹 Location: Madison, Wisconsin, United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with on-site requirements)

🚀 Job Overview

Key aspects of this role include:

• Supporting global marketing strategy for the Anesthesia portfolio
• Leading commercialization efforts for new product introductions
• Collaborating with stakeholders across regions and functions
• Generating insights to influence product development and marketing strategy
• Driving an integrated marketing approach to connect upstream deliverables to downstream impact

ASSUMPTION: This role requires a strong understanding of global upstream marketing principles and the ability to operate effectively in a matrix, multi-tasking, dynamic environment.

📋 Key Responsibilities

✅ Contribute to a coherent global marketing growth strategy for Anesthesia

✅ Lead commercialization efforts for New Product Introductions (NPIs) and support key milestone deliverables for CMO marketing reviews

✅ Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach

✅ Generate outside-in insights to influence the product development roadmap and drive the creation of value propositions

✅ Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing, and Region Commercial Leaders to identify white space/new business and market opportunities

✅ Pulse the market by performing ongoing clinical and industry trend analysis

✅ Collaborate with key segment stakeholders to support long-term strategy planning, annual product planning, and annual budget planning process

✅ Drive performance management to create visibility, drive accountability, and a win-the-week mentality to exhibit marketing’s impact to the business

✅ Play an integral role in marketing’s transformation, including support of marketing training/development, new process implementation and adoption, best practice sharing, and building a strong marketing community

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, presentation, and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field

Experience: Minimum of 5 years of experience in marketing, business, or a related field, with a minimum of 3 years within the Healthcare industry

Required Skills:

• Proven experience supporting healthcare products and well-versed in global upstream marketing principles
• Demonstrated marketing experience building high-impact marketing programs using all relevant channels and media
• Ability to operate effectively in a matrix, multi-tasking, dynamic environment while maintaining a forward-thinking and customer-first attitude
• Strong business management and resource allocation skills, including business plan development

Preferred Skills:

• Knowledge and ability to apply Lean principles
• Fluency in additional languages

ASSUMPTION: This role requires a strong foundation in marketing principles and a deep understanding of the healthcare industry.

💰 Compensation & Benefits

Salary Range: $100,800.00 - $151,200.00 Annual (USD)

Benefits:

• Medical, Dental, Vision
• Paid Time Off
• 401(k) plan with employee and company contribution opportunities
• Life, Disability, and Accident Insurance
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, with a focus on Healthcare

Company Size: 10,001+ employees (Global)

Founded: 1892 (as General Electric)

Company Description:

• GE Healthcare is a leading global medical technology and digital company
• Offers a broad portfolio of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies
• Focuses on enabling precision health and improving patient outcomes

Company Specialties:

• Medical Imaging
• Monitoring Systems
• Biomanufacturing
• Cell and Gene Therapy Technologies

Company Website: GE Healthcare

ASSUMPTION: GE Healthcare is a large, global company with a strong focus on innovation and technology in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports to the Global Product Marketing Director and collaborates with various stakeholders across regions and functions

Work Arrangement: Remote with on-site requirements (e.g., for meetings, training, or other business needs)

Growth Opportunities:

• Potential to grow within the marketing function or take on broader responsibilities
• Opportunities to work on high-impact projects and influence global marketing strategy
• Access to training and development opportunities within the company

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with on-site requirements)

Office Location(s): Madison, Wisconsin, United States

Geographic Context:

• Madison is the capital of Wisconsin and offers a high quality of life with a vibrant downtown, numerous parks, and a strong sense of community
• The city is home to several major healthcare providers and research institutions
• Madison has a humid continental climate with warm summers and cold, snowy winters

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: This role requires a balance of remote work and on-site collaboration, with the opportunity to work in a dynamic and innovative environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the talent acquisition team
• Behavioral and situational interviews with cross-functional stakeholders
• Final interview with the Global Product Marketing Director

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and stakeholder management
• Problem-solving and analytical skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with global upstream marketing principles and your ability to operate effectively in a matrix environment
• Demonstrate your understanding of the healthcare industry and Anesthesia products

ATS Keywords: Global Product Marketing, Anesthesia, Healthcare, Marketing Strategy, Cross-functional Collaboration, Stakeholder Management, New Product Introduction, Value Proposition, Pricing Strategies, Claims Development, Integrated Marketing Planning, Insights Generation

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management tools (e.g., Asana, JIRA)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Innovation
• Performance

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you approach working in a matrix organization, and how have you successfully navigated such environments in the past?
• Can you provide an example of a time when you generated insights to influence a product development roadmap or marketing strategy?
• How do you balance the need for data-driven decision-making with the ability to move quickly and adapt to changing market conditions?

ASSUMPTION: GE Healthcare values a strong customer focus, integrity, teamwork, innovation, and performance. Candidates should be prepared to demonstrate their fit with these values and the company's work style.

⚠️ Potential Challenges

• Working in a matrix organization with multiple stakeholders can be complex and require strong communication and collaboration skills
• Balancing the need for data-driven decision-making with the ability to move quickly and adapt to changing market conditions can be challenging
• The role may require occasional travel for meetings, training, or other business needs
• The competitive nature of the healthcare industry may present challenges in achieving desired market share and revenue growth

ASSUMPTION: This role presents both opportunities and challenges, and candidates should be prepared to navigate a dynamic and complex environment.

📈 Similar Roles Comparison

• Compared to other global product marketing roles, this position focuses more heavily on the Anesthesia portfolio and requires a strong understanding of healthcare products and global upstream marketing principles
• In the healthcare industry, this role is similar to other global product marketing positions but may have a more specific focus on Anesthesia products and related offerings
• Career-wise, this role offers opportunities for growth within the marketing function or taking on broader responsibilities, similar to other mid-level to senior marketing positions

ASSUMPTION: This role is similar to other global product marketing positions but has a specific focus on the Anesthesia portfolio and requires a strong understanding of healthcare products and global upstream marketing principles.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new Anesthesia product launch, including value proposition creation, pricing strategies, and claims development
• Conducting market research and analysis to identify white space/new business and market opportunities for the Anesthesia portfolio

• Collaborating with cross-functional stakeholders to drive an integrated end-to-end marketing approach for an existing Anesthesia product

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other marketing and cross-functional teams?
• How does the company support the professional development and growth of its marketing employees?
• Can you provide an example of a time when the company successfully launched a new Anesthesia product, and what marketing strategies were employed?
• How does the company approach balancing data-driven decision-making with the need for speed and adaptability in the market?
• What are the key performance indicators (KPIs) used to measure the success of marketing efforts for the Anesthesia portfolio, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's approach to marketing and product management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on global upstream marketing principles and your ability to operate effectively in a matrix environment
• Prepare for behavioral and situational interviews by practicing common marketing and stakeholder management scenarios
• Research the healthcare industry and Anesthesia products to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or a member of the talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.