Global Retail Marketing Manager, Flagship

📌 Core Information

🔹 Job Title: Global Retail Marketing Manager, Flagship

🔹 Company: New Balance

🔹 Location: Boston, MA Headquarters - (NB)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for flagship retail stores
• Collaborating with cross-functional teams and external agencies
• Managing project timelines and budgets
• Driving brand affinity, sales, and consumer engagement

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and execute retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling, and athlete activations

✅ Build and maintain strong partnerships with global and regional stakeholders

✅ Work with regional teams to activate events driving brand affinity

✅ Develop processes and marketing tools to improve execution and drive consistency globally

✅ Ensure brand, category, and athlete guidelines are adhered to across all consumer-facing content and creative executions

✅ Inform teams of best-in-class industry trends, innovation, and consumer behavior leveraging insights & analytics

✅ Manage project budgets

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, fashion merchandising, or business

Experience: 5-8 years’ experience in retail marketing, 3+ years in retail or visual merchandising

Required Skills:

• Proven project leadership experience
• Strong communication and collaboration skills
• Creative thinker with knowledge of current trends across multiple categories
• Ability to work independently and take a hands-on approach
• Budget management skills

Preferred Skills:

• Experience with global marketing campaigns
• Fluency in additional languages

ASSUMPTION: Candidates with experience in global marketing or working with international teams may have an advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 (Based on industry standards for a Marketing Manager with 5-8 years of experience in the Boston area)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401K
• Tuition reimbursement
• $100 monthly student loan support
• Mentorship programs
• $1,000 yearly lifestyle reimbursement
• 4 weeks of vacation, 12 holidays, and generous parental leave

Working Hours: Full-time (40 hours/week), with a flexible hybrid work schedule (3 days in office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion. New Balance is a well-established brand with a strong global presence, known for its athletic footwear and apparel.

Company Size: Small (15 employees listed on LinkedIn). This size allows for close collaboration and potentially faster decision-making.

Founded: 1906. New Balance has a rich history and a strong brand identity.

Company Description:

• New Balance is committed to craftsmanship, innovation, and empowering people through sport
• The company fosters a culture that welcomes and respects all associates, encouraging them to shape the world of tomorrow
• New Balance offers a comprehensive benefits package, including traditional benefits and more nontraditional perks like online learning and development courses

Company Specialties:

• Footwear manufacturing
• Apparel design and production
• Global marketing and branding

Company Website: www.newbalance.com

ASSUMPTION: New Balance's small company size may result in a more personal work environment, with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Global Marketing Director and works closely with cross-functional teams, including visual merchandising, global marketing, and the go-to-market (GTM) team.

Work Arrangement: Hybrid. Associates work in the office three days per week (Tuesday, Wednesday, and Thursday) and have the option to work from anywhere for four weeks per calendar year.

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expanding responsibilities to include additional regions or product categories
• Developing expertise in global marketing and brand management

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The Boston office is the global headquarters for New Balance, housing various departments and teams.

Office Location(s): 20 Guest St, Boston, MA 02135, USA

Geographic Context:

• Boston is a major urban area with a vibrant sports culture, providing ample opportunities for brand engagement and event activation
• The city offers a mix of historic and modern attractions, as well as a diverse food and entertainment scene
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with a flexible hybrid work schedule. Associates work in the office three days per week and have the option to work from anywhere for four weeks per calendar year.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Behavioral and situational interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and collaboration abilities
• Cultural fit and alignment with New Balance's values
• Marketing strategy and creativity

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research New Balance's brand and values to demonstrate your cultural fit

ATS Keywords: Retail marketing, visual merchandising, project leadership, communication, collaboration, creative thinking, trend analysis, budget management

ASSUMPTION: New Balance's interview process may include assessments of both hard and soft skills, as well as a focus on cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship
• Innovation
• Empowerment

Work Style:

• Collaborative
• Adaptable
• Results-driven

Self-Assessment Questions:

• How do you embody New Balance's values in your daily work?
• Describe a time when you had to adapt to a significant change in a project or plan
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: New Balance places a strong emphasis on cultural fit and values-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects with varying degrees of complexity and tight deadlines
• Balancing the needs of global and regional stakeholders
• Adapting to a hybrid work environment and maintaining productivity
• Staying up-to-date with industry trends and consumer behavior

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Global Brand Manager, but with a focus on retail marketing and visual merchandising
• In comparison to other marketing roles, this position requires a strong understanding of retail environments and consumer behavior
• Career paths may include advancement to a senior marketing role or management position within New Balance or a similar organization

ASSUMPTION: This role offers a unique blend of global marketing and retail experience, providing opportunities for career growth and development.

📝 Sample Projects

• Developing a marketing campaign for a new flagship store opening
• Creating a seasonal refresh strategy for existing retail stores
• Managing an athlete activation event to drive brand affinity and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for New Balance?
• What are the key priorities for this role in the first 90 days?
• How does New Balance support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role?
• How does the hybrid work arrangement support productivity and collaboration?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research New Balance's brand and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.