Global SEO Manager

📌 Core Information

🔹 Job Title: Global SEO Manager

🔹 Company: HSO

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing impactful SEO and generative engine optimization (GEO) strategies to boost search visibility, increase website traffic, and support marketing pipeline.
• Managing and optimizing local and international SEO strategies for multi-location businesses.
• Collaborating with cross-functional teams to ensure SEO best practices are embedded across all digital content.
• Staying up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Providing SEO guidance and training to internal stakeholders.

ASSUMPTION: This role requires a high level of strategic thinking, technical SEO expertise, and strong project management skills to manage complex, multi-market SEO campaigns.

📋 Key Responsibilities

✅ Manage and optimize local and international SEO strategies for multi-location businesses.

✅ Conduct keyword research, competitor benchmarking, and technical site audits to identify actionable opportunities for improvement.

✅ Oversee on-page and off-page SEO efforts, including content optimization, link building, and technical SEO.

✅ Monitor and analyze website performance using SEO tools and report on key SEO KPIs.

✅ Partner closely with content and campaign teams to ensure SEO best practices are embedded across all digital content.

✅ Collaborate with web development teams to implement technical SEO enhancements.

✅ Coordinate with social and paid media teams to ensure cohesive digital marketing efforts.

✅ Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

✅ Provide SEO guidance and training to internal stakeholders.

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and stakeholder management. Strong communication and collaboration skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years' experience as an SEO Manager or similar role, with a strong focus on international/multi-market SEO strategies.

Required Skills:

• Proven expertise in SEO strategy, keyword research, technical SEO, and content optimization.
• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
• Deep understanding of search engine algorithms, ranking factors, and best practices.
• Familiarity with content management systems (CMS) such as Umbraco is ideal.
• Strong analytical skills and ability to interpret data to make strategic decisions.
• Willingness to travel occasionally to the Manchester or Reading office when required.

Preferred Skills:

• Experience with generative engine optimization (GEO) and artificial intelligence (AI) in marketing.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and project management tools is likely required for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a senior SEO role in the UK)

Benefits:

• Professional freedom and flexibility
• Clear path for career development
• Collaborative, supportive work environment
• Competitive salary, laptop, mobile phone, and flexible incentive plan

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior SEO role in the UK. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, specializing in business transformation powered by Microsoft technologies.

Company Size: Medium-sized (1,001-5,000 employees), offering a collaborative, supportive work environment with opportunities for growth and development.

Founded: 1987, with over 30 years of experience in delivering business solutions and driving digital transformation.

Company Description:

• HSO is a fast-growing global IT consultancy, specializing in business transformation powered by Microsoft technologies.
• The company helps organizations innovate, grow, and achieve measurable results through a range of services, including cloud infrastructure and security, cloud integration, ERP, CRM, and data & analytics.
• HSO is committed to creating an environment where everyone can thrive, share ideas, and make a real impact.

Company Specialties:

• Artificial Intelligence
• Business Applications Services
• Cloud Infrastructure & Security
• Cloud Integration
• Cloud Services
• Cloud Strategy & Architecture
• CRM
• Customer Engagement
• Data & Analytics
• ERP
• Financial Services
• Generative AI
• IoT
• Low Code Development
• Machine Learning
• Managed Cloud Services
• Manufacturing
• Microsoft 365
• Microsoft Azure
• Microsoft Dynamics 365
• Modern Workplace
• Non-Profit
• Power Platform
• Professional Services
• Public Sector
• Retail
• and Security

Company Website: https://www.hso.com

ASSUMPTION: HSO's focus on Microsoft technologies and commitment to creating a supportive work environment make it an attractive option for professionals looking to grow their careers in the IT consulting industry.

📊 Role Analysis

Career Level: Senior-level role, requiring a high degree of expertise and strategic thinking in SEO and digital marketing.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various cross-functional teams, including content, campaign, web development, social media, and paid media.

Work Arrangement: Fully remote, with occasional travel to the Manchester or Reading office when required.

Growth Opportunities:

• As a senior role within the marketing department, there may be opportunities for career progression into leadership or management positions.
• HSO's commitment to professional development and growth may provide opportunities for learning and advancement within the company.
• The global nature of the role may offer opportunities to work with diverse teams and gain international experience.

ASSUMPTION: Given HSO's focus on growth and development, this role offers strong potential for career advancement and professional growth.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote and on-site work.

Office Location(s): Manchester and Reading, UK

Geographic Context:

• The United Kingdom offers a diverse and vibrant business environment, with a strong focus on technology and innovation.
• The UK's central time zone may require some flexibility in working hours to accommodate international team members.
• The UK has a well-established IT consulting industry, with numerous opportunities for professional growth and development.

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements to support a healthy work-life balance.

ASSUMPTION: The United Kingdom's strong IT consulting industry and central time zone make it an attractive location for a global SEO manager role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Head of Marketing and other relevant stakeholders
• Background check and offer

Key Assessment Areas:

• SEO expertise and strategic thinking
• Project management and stakeholder communication skills
• Cultural fit and alignment with HSO's values and mission
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Include specific examples of your SEO achievements and the impact you've made in previous roles.
• Demonstrate your understanding of HSO's business and the role's requirements in your application materials.

ATS Keywords: SEO, SEO Manager, Global SEO, International SEO, Multi-market SEO, SEO Strategy, SEO Tools, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Content Optimization, Technical SEO, Link Building, Keyword Research, Competitor Benchmarking, Site Audits, Marketing Pipeline, Digital Marketing

ASSUMPTION: HSO's hiring process is designed to assess candidates' technical SEO expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog
• Content Management Systems: Umbraco (preferred)
• Project Management Tools: Microsoft Office Suite (assumed)
• Collaboration Tools: Microsoft Teams (assumed)

ASSUMPTION: The tools and technologies listed are based on the job description and industry standards for SEO roles. Actual tools used may vary based on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve shared goals and drive success.
• Curiosity: Embracing a growth mindset and continuous learning.
• Growth: Fostering a culture of development and opportunity.

Work Style:

• Dynamic and fast-paced, with a focus on innovation and results.
• Collaborative and supportive, with a strong emphasis on teamwork and communication.
• Flexible and adaptable, with a willingness to embrace change and new challenges.

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you curious and eager to learn and grow professionally?
• Do you have a proven track record of driving results and achieving success in a fast-paced, multi-market SEO role?

ASSUMPTION: HSO's values and work style emphasize collaboration, curiosity, and growth, making it an attractive option for professionals who thrive in dynamic, supportive work environments.

⚠️ Potential Challenges

• Managing complex, multi-market SEO campaigns may require significant time and resource investment.
• Keeping up with the latest SEO trends, algorithm updates, and industry best practices may be challenging in a fast-paced, dynamic work environment.
• Occasional travel to the Manchester or Reading office may be required, which could disrupt work-life balance for some candidates.
• The United Kingdom's central time zone may require some flexibility in working hours to accommodate international team members.

ASSUMPTION: While HSO offers a supportive, collaborative work environment, the role's demands and occasional travel requirements may present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other senior SEO roles, this position places a stronger emphasis on international/multi-market SEO strategies and global SEO management.
• HSO's focus on Microsoft technologies and commitment to professional development sets it apart from other IT consulting firms in the industry.
• Career progression opportunities may be more limited in this role compared to larger, enterprise-level organizations, but HSO's commitment to growth and development offers strong potential for professional advancement.

ASSUMPTION: This role offers unique opportunities for professionals with a strong background in international SEO and a desire to work in a dynamic, collaborative work environment.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a global e-commerce company, resulting in a 30% increase in organic traffic and a 20% increase in revenue.
• Conducting a technical site audit for a multinational B2B organization, identifying and addressing critical SEO issues that improved search visibility and increased website traffic by 15%.
• Managing a team of SEO specialists to execute a global SEO campaign for a leading software company, driving a 25% increase in organic traffic and a 15% increase in marketing-qualified leads.

ASSUMPTION: The sample projects listed demonstrate the types of SEO challenges and opportunities candidates may encounter in this role, highlighting the need for strategic thinking, technical expertise, and strong project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational strategy?
• How does HSO support the professional development and growth of its employees, particularly in senior roles like this one?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does HSO approach collaboration and communication with remote team members, and what tools and resources are provided to support a successful work-from-home experience?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding HSO's unique work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link provided.
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills, using the ATS keywords provided.
• Prepare a portfolio or examples of your SEO achievements and the impact you've made in previous roles.
• Follow up with the HSO HR department one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.