📌 Core Information
🔹 Job Title: Go-to-Market Campaign Marketer
🔹 Company: Logistics Management Institute
🔹 Location: Tysons, VA
🔹 Job Type: On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: March 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic marketing campaigns to support business growth and brand visibility
- Collaborating with cross-functional teams to develop and execute multi-channel campaigns
- Monitoring and analyzing campaign performance to optimize results
- Liaising with business stakeholders to ensure alignment with audience needs and brand messaging
ASSUMPTION: This role requires a strong understanding of the GovCon market and familiarity with government audiences. Experience in developing and managing marketing campaigns is essential.
📋 Key Responsibilities
✅ Assist in the development and execution of multi-channel go-to-market campaigns
✅ Work with stakeholders to refine messaging and ensure alignment with audience needs
✅ Coordinate integrated marketing activities across digital, content, paid media, email, and events
✅ Plan campaign timelines and ensure deliverables are executed on time and within scope
✅ Develop campaign assets, including email content, landing pages, social media posts, and thought leadership articles
✅ Monitor and analyze key performance indicators (KPIs) to evaluate campaign effectiveness
✅ Collaborate with internal teams and external vendors to execute campaigns across multiple channels
✅ Manage relationships with external partners, agencies, and vendors supporting campaign execution
ASSUMPTION: This role requires strong communication, writing, and editing skills, as well as the ability to collaborate cross-functionally and manage marketing deliverables.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5 years of experience in marketing, communications, or a related field
Required Skills:
- Campaign execution and management
- Excellent writing, editing, and communication skills
- Strong collaboration and cross-functional teamwork
- Familiarity with marketing tools, paid media, and campaign performance tracking
- Understanding of the GovCon market and government audiences
Preferred Skills:
- Familiarity with marketing automation tools
- Experience with CRM systems
- Knowledge of HTML and CSS
ASSUMPTION: Candidates should have a proactive, collaborative mindset with a commitment to continuous improvement.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the DC metro area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Logistics Management Institute is a business consulting and services company specializing in supply chain, logistics, digital engineering, and advanced analytics.
Company Size: LMI has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: LMI was founded in 1961 and has since grown to become a trusted provider of mission-critical solutions to the federal government.
Company Description:
- LMI is a new breed of digital solutions provider, disrupting the traditional govcon model with commercial-grade technology ready day-one.
- Driven by mission impact and backed by hard-earned customer trust, LMI helps federal agencies move faster and smarter, delivering where it matters most.
- The company leverages cutting-edge platforms, mission-ready AI, and iterative collaboration to deliver real results and meaningful transformation for the U.S. government.
Company Specialties:
- Supply Chain
- Logistics
- Digital Engineering
- AI
- Advanced Analytics
- Modeling & Simulation
Company Website: https://www.lmisolutions.com
ASSUMPTION: LMI's commitment to its customers means staying ahead of the curve and their mission needs, making this an exciting time to join the company.
📊 Role Analysis
Career Level: This role is at the Manager level, providing oversight and guidance to junior marketing team members while collaborating with senior leadership on strategic initiatives.
Reporting Structure: The Go-to-Market Campaign Marketer will report directly to the GTM Campaign Manager and work closely with business stakeholders and the broader marketing team.
Work Arrangement: This is an on-site position, with occasional flexibility for remote work. The role requires regular collaboration with team members and stakeholders, making an on-site presence beneficial.
Growth Opportunities:
- Advancement to a Senior Marketing Manager or Director role within the marketing department
- Expansion into other areas of the business, such as business development or strategic communications
- Opportunities to lead cross-functional teams on high-visibility projects
ASSUMPTION: LMI's large size and diverse offerings provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: LMI's headquarters is located in Tysons, VA, offering a modern, collaborative work environment with easy access to nearby amenities.
Office Location(s): 7940 Jones Branch Drive, Tysons, VA 22102
Geographic Context:
- The Tysons area is a major business hub in the Washington, D.C. metropolitan region, providing ample networking and professional development opportunities.
- The area offers a mix of urban and suburban living, with easy access to parks, shopping, and dining options.
- Public transportation is readily available, with the Silver Line Metro station located nearby.
Work Schedule: The standard work schedule is Monday - Friday, 8:30 AM - 5:30 PM, with occasional flexibility for remote work and adjusted hours to accommodate project demands.
ASSUMPTION: LMI's Tysons location provides a convenient and vibrant work environment, with easy access to nearby amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Campaign management and execution skills
- Communication and collaboration abilities
- Understanding of the GovCon market and government audiences
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the GovCon market and LMI's offerings in your application materials
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and results achieved
ATS Keywords: Go-to-Market, Campaign Management, Marketing Execution, Stakeholder Collaboration, GovCon, Government Audiences, Digital Marketing, Channel Optimization, Performance Tracking
ASSUMPTION: LMI's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral interviews and real-world examples.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platform)
- Salesforce (or similar CRM system)
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: Familiarity with these tools is preferred, but not required. LMI provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Mission Focus
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on delivering impact
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and responsive to changing priorities and demands?
- Are you committed to delivering results and driving impact for your team and the organization?
- Do you embrace continuous learning and improvement as a core aspect of your professional development?
ASSUMPTION: LMI values candidates who align with their core values and work style, as well as those who demonstrate a strong commitment to driving mission impact.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
- Working with diverse stakeholders, including business teams, external partners, and vendors, requiring strong communication and collaboration skills
- Keeping up with industry trends and best practices, requiring a commitment to continuous learning and professional development
- Occasional travel may be required to support campaign events or client meetings
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on go-to-market campaigns, requiring a strong understanding of the GovCon market and government audiences
- LMI's large size and diverse offerings provide ample opportunities for career growth and development within the organization, compared to smaller companies with more limited career paths
- This role offers the chance to work on high-visibility projects and collaborate with senior leadership, providing valuable experience for those looking to advance their careers in marketing
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new product or service offering
- Collaborating with business stakeholders to refine messaging and ensure alignment with audience needs for an upcoming event or conference
- Monitoring and analyzing campaign performance to optimize results and maximize return on investment
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not represent the full scope of work required.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a go-to-market campaign and how it aligns with the broader marketing strategy?
- How does this role collaborate with other marketing teams, such as brand, media, events, and digital marketing?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does LMI support work-life balance for its employees, particularly in a role that may require occasional travel or adjusted hours?
- Can you provide an example of a successful go-to-market campaign at LMI and the role this position played in its execution?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as assess their fit with LMI's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of the GovCon market and LMI's offerings
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and results achieved
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
