Graphic Content Designer on Marketplaces

📌 Core Information

🔹 Job Title: Graphic Content Designer on Marketplaces

🔹 Company: Procter & Gamble

🔹 Location: Moscow, Moskva, Russia

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative advertising materials for world-famous brands on leading e-commerce platforms.
• Collaborating with multifunctional teams to ensure brand consistency and achieve business results.
• Managing agency relationships and controlling the quality of tasks.
• Analyzing metrics and adapting content based on results.
• Building effective processes for creating, testing, and analyzing content on marketplaces.

ASSUMPTION: This role requires a strong creative mindset, combined with a systematic approach to work and high discipline. The ideal candidate will be able to manage multiple projects simultaneously and work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Developing creative concepts for advertising materials within the brand book, aimed at increasing conversion from views to purchases.

✅ Creating advertising materials (product cards, banners, rich content, brand zones) using modern technologies.

✅ Developing an annual content calendar based on brands’ new products, seasonal changes, and the overall social context.

✅ Testing hypotheses - A/B tests for product cards’ visuals: covers, galleries, and descriptions to find the most conversion-efficient creatives.

✅ Analyzing metrics - CTR, CR, and adapting content based on results.

✅ Building effective processes for creating, testing, and analyzing content on marketplaces to improve efficiency and speed of work.

✅ Analyzing competitors’ content and overall trends in creative approaches in the market.

✅ Collaborating closely with multifunctional P&G teams and becoming an integral part of a large team of professionals who are passionate about their work.

ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on business needs. The ideal candidate will be able to adapt to changing priorities and take on new challenges as they arise.

🎯 Required Qualifications

Education: A higher education diploma is required.

Experience: At least 2 years of experience in a similar role at Wildberries and/or Ozon is required.

Required Skills:

• Proficiency in graphic software (Adobe Photoshop, Illustrator, Figma, Canva) and video editors: CapCut/Videoleap (basic level).
• Experience with 3D (3D Max, Blender).
• Basic animation skills (After Effects, Adobe Animate, etc.).
• Extensive experience in creating designs using AI.
• Knowledge of marketplaces’ technical requirements for product card and banner design.
• Ability to create structured technical specifications for all types of content.
• Skills in managing agency and understanding the impact of content on metrics.
• At least 1 year of experience in A/B testing of product cards.
• Knowledge of visual storytelling, understanding of the product perception funnel.
• Creativity, but also a systematic approach to work and high discipline.
• Willingness to take responsibility for results.
• Independence in finding creative solutions aimed at achieving business results.
• Responsibility, punctuality, attention to details.
• Flexibility and ability to learn quickly in unforeseen circumstances.

Preferred Skills:

• Fluency in English (Upper-Intermediate/B2 or higher level).
• Experience with additional graphic software or tools.
• Knowledge of additional programming languages or scripts.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, P&G is an equal opportunity employer and encourages applications from candidates with diverse backgrounds and experiences.

💰 Compensation & Benefits

Salary Range: The salary range for this position is 200,000 RUB per month. This estimate is based on industry standards for a similar role, experience level, and location.

Benefits:

• Annual bonus
• Unique flexible benefit program Flex4Me for your wellbeing – 10,000 RUB gross monthly
• Medical, travel, and life insurance
• Sick and parental leaves paid up to the full salary
• Monetary incentives for long-/short-term achievements
• Hybrid schedule and flexible working hours
• Relocation support in case of relocation >50 km from the place of permanent residence
• Access to P&G’s global comprehensive training portfolio

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The compensation and benefits package for this position is competitive and designed to attract top talent in the industry. However, the specific details of the package may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,000+ employees

Founded: 1837

Company Description:

• P&G was founded more than 185 years ago as a soap and candle company.
• Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.
• The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people.

Company Specialties:

• Consumer Goods
• Marketing
• and Advertising

Company Website: http://www.pg.com

ASSUMPTION: Procter & Gamble is a well-established and reputable company with a strong global presence. Working for P&G offers opportunities for professional growth and development in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Experienced Professional

Reporting Structure: This role reports directly to the Marketplace Content Manager.

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• Procter & Gamble offers opportunities for career advancement and professional development within the company.
• The specific growth opportunities for this role may include:
• Promotion to a senior role within the content management team.
• Transition to a different role within the marketing or advertising department.
• Assignment to a special project or task force to gain experience in a new area of the business.

ASSUMPTION: The growth opportunities listed above are not exhaustive and may vary based on business needs and the candidate's performance.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): Moscow, Moskva, Russia

Geographic Context:

• Moscow is the capital and largest city of Russia, with a population of over 12 million people.
• The city is known for its rich history, cultural attractions, and vibrant nightlife.
• Moscow is also a major economic hub, with a diverse range of industries and job opportunities.

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork. The ideal candidate will be able to thrive in a multicultural and diverse work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Technical assessment or test
• Final interview and decision

Key Assessment Areas:

• Creativity and innovation
• Technical skills in graphic design and content management
• Problem-solving and analytical skills
• Communication and collaboration skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
• Prepare a portfolio showcasing your best work and demonstrating your ability to create visually appealing and effective advertising materials.
• Be ready to discuss your approach to A/B testing and your understanding of the product perception funnel.
• Research the company and the role to show your enthusiasm and understanding of the business.

ATS Keywords: Graphic Design, Content Management, Marketplaces, E-commerce, Advertising Materials, A/B Testing, Metrics, Brand Book, Technical Specifications, Agency Management, Collaboration, Creativity, Innovation, Problem-Solving, Analytical Skills, Communication, Adaptability, Flexibility

ASSUMPTION: The application process for this role may vary based on business needs and the candidate's qualifications. However, the tips provided above should help you navigate the application process successfully.

🛠️ Tools & Technologies

• Adobe Photoshop
• Illustrator
• Figma
• Canva
• CapCut/Videoleap
• 3D Max
• Blender
• After Effects
• Adobe Animate
• AI design tools
• Marketplace content management platforms (e.g., Wildberries, Ozon)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on business needs and the candidate's qualifications. However, familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Leadership
• Collaboration
• Inclusion
• Sustainability

Work Style:

• Results-driven
• Collaborative
• Innovative
• Adaptable
• Diverse and inclusive
• Focused on sustainability

Self-Assessment Questions:

• Do you align with Procter & Gamble's values, particularly in the areas of integrity, respect, and excellence?
• Are you comfortable working in a fast-paced, dynamic, and multicultural environment?
• Do you have a proven track record of delivering high-quality results in a collaborative setting?
• Are you able to adapt to changing priorities and take on new challenges as they arise?
• Do you have a strong commitment to sustainability and social responsibility?

ASSUMPTION: The cultural fit considerations listed above are essential for success in this role. However, Procter & Gamble is an equal opportunity employer and encourages applications from candidates with diverse backgrounds and experiences.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some candidates.
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work setting.
• The role may require occasional travel to other offices or locations, which can be inconvenient for some candidates.
• The role may involve working with a diverse range of stakeholders, which can be challenging for candidates who prefer to work independently or with a small team.

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on business needs and the candidate's qualifications. However, awareness of these challenges can help candidates prepare for the role and ensure a successful transition into the organization.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or Graphic Designer role in a marketing or advertising agency, with a focus on e-commerce and marketplace content.
• The main difference is that this role is within a consumer goods company, rather than an agency, which may offer different opportunities for career growth and development.
• Another key difference is the focus on creating content for world-famous brands, rather than a diverse range of clients.
• Career paths for this role may include transitioning to a senior role within the content management team, moving to a different role within the marketing or advertising department, or taking on a special project or task force to gain experience in a new area of the business.

ASSUMPTION: The comparison points listed above are not exhaustive and may vary based on business needs and the candidate's qualifications. However, understanding these differences can help candidates make informed decisions about their career path and ensure a successful transition into the organization.

📝 Sample Projects

• Developing a comprehensive advertising campaign for a new product launch, including product cards, banners, and rich content, to increase conversion rates and drive sales.
• Creating a seasonal content calendar for an established brand, incorporating trends and cultural events to maintain relevance and engagement.
• Designing and testing a series of A/B tests for product cards, covers, galleries, and descriptions to optimize conversion rates and improve overall performance.

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on business needs and the candidate's qualifications. However, familiarity with these types of projects is essential for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content management team?
• How does this role fit into the overall marketing and advertising strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the content management team, and how can this role help address them?
• How does the company approach collaboration and communication between different departments and teams?

ASSUMPTION: The key questions to ask during the interview listed above are not exhaustive and may vary based on business needs and the candidate's qualifications. However, asking these questions can help candidates gain a deeper understanding of the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences.
• Prepare a portfolio showcasing your best work and demonstrating your ability to create visually appealing and effective advertising materials.
• Be ready to discuss your approach to A/B testing and your understanding of the product perception funnel.
• Research the company and the role to show your enthusiasm and understanding of the business.
• Follow up with the hiring manager or HR representative within 7 days of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.