📌 Core Information
🔹 Job Title: Graphic Designer, Brand Marketing
🔹 Company: Waystar
🔹 Location: Atlanta, GA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (On-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation and sales pipeline growth through compelling branding and marketing assets
- Collaborating with cross-functional teams to develop creative solutions that engage prospects and drive conversion
- Designing assets for digital campaigns, events, sales initiatives, and demand generation programs
- Ensuring a cohesive visual experience across all touchpoints while adhering to brand guidelines
- Managing multiple projects and deadlines efficiently
ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with a focus on driving measurable business outcomes.
📋 Key Responsibilities
✅ Develop visually compelling assets that align with Waystar’s brand guidelines to support marketing campaigns
✅ Design creative content for webinars, eBooks, emails, targeted display ads, blogs, trade publications, direct mail, videos, landing pages, UI elements, and more
✅ Work closely with performance marketing teams, copywriters, and content strategists to develop concepts that resonate with target audiences and drive conversion
✅ Design and execute materials for industry events and tradeshows, including booth design, promotional materials, booth collateral, and event videos
✅ Ensure designs are optimized for accessibility, responsiveness, and user experience
✅ Design assets that support pipeline growth, including sales presentations, proposals, and other materials that help sales teams effectively communicate Waystar’s value proposition to prospects
✅ Develop engaging designs for ROI calculators and integrate them seamlessly into campaigns
✅ Ensure assets align with performance marketing goals and contribute to measurable business outcomes
✅ Work closely with internal stakeholders and external vendors to understand objectives and deliver effective design solutions
✅ Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality design execution
✅ Demonstrate strong project management skills, independently managing timelines, priorities, and deliverables to ensure efficient workflow and successful project completion
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in graphic design, visual arts, or a related field, or equivalent professional experience
Experience: 3+ years of professional experience in graphic design, preferably within a corporate, B2B, or agency setting
Required Skills:
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong understanding of typography, color theory, and layout principles
- Experience designing assets for digital campaigns, websites, and sales enablement materials
- Knowledge of digital design best practices, including responsive design and accessibility standards
- Excellent communication and collaboration skills
- Strong attention to detail and ability to balance creativity with strategic objectives
- Proven ability to independently manage deadlines, prioritize tasks, and oversee multiple projects efficiently
Preferred Skills:
- Motion graphics and video editing experience (After Effects, Premiere Pro)
- Experience in the healthcare technology or software industry
ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and experience working on marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on experience level and industry standards for a mid-level graphic designer in Atlanta)
Benefits:
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- Generous paid time off (3 weeks + 13 paid holidays, including 2 personal floating holidays for non-exempt team members; flexible time off for exempt team members + 13 paid holidays)
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level graphic designer in Atlanta. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and software
Company Size: Small to mid-sized (51-200 employees)
Founded: 2008
Company Description:
- Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle
- Through a smart platform and better experience, Waystar activates demand, engages prospects, and fuels performance
- Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers
Company Specialties:
- Payment Processing
- Patient Financial Engagement
- Business Intelligence
- Patient Payments
- Patient Billing
Company Website: waystar.com
ASSUMPTION: Waystar is a well-established company in the healthcare technology industry, with a strong focus on providing innovative solutions for healthcare providers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Creative Director
Work Arrangement: Hybrid (On-site and remote, with flexibility for remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Brand Marketing team
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to learn and develop skills in a dynamic and growing industry
ASSUMPTION: This role offers opportunities for professional growth and development within the Brand Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote)
Office Location(s): Atlanta, GA (with remote flexibility)
Geographic Context:
- Atlanta is a vibrant city with a thriving tech industry and a diverse cultural scene
- The office is located in the heart of Atlanta, offering easy access to public transportation and nearby amenities
- Waystar offers a flexible work arrangement, allowing employees to balance on-site and remote work
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Design challenge or portfolio review with the Creative Director
- Final interview with the Creative Director and/or other members of the Brand Marketing team
Key Assessment Areas:
- Design skills and portfolio
- Understanding of Waystar’s brand guidelines and marketing objectives
- Communication and collaboration skills
- Problem-solving and project management abilities
Application Tips:
- Tailor your resume and portfolio to highlight your relevant design experience and skills
- Showcase your understanding of Waystar’s brand and marketing goals in your cover letter
- Prepare for the design challenge or portfolio review by selecting your best work and being ready to discuss your design process and decisions
- Research Waystar and the healthcare technology industry to demonstrate your enthusiasm and knowledge during interviews
ATS Keywords: Graphic Design, Brand Marketing, Adobe Creative Suite, Digital Campaigns, Sales Enablement, Responsive Design, Accessibility Standards, Motion Graphics, Video Editing, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate’s design skills, understanding of Waystar’s brand, and ability to work effectively within a collaborative team environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma or Sketch (for prototyping and collaboration)
- After Effects and Premiere Pro (for motion graphics and video editing)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the graphic design and marketing fields.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Kindness
- Passion
- Curiosity
- Fanatical Focus
- Best Work, Always
- Making It Happen
- Joyful, Optimistic, and Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Creative and innovative
- Focused on driving measurable business outcomes
Self-Assessment Questions:
- Do I have a strong portfolio showcasing my design skills and experience working on marketing campaigns?
- Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects and deadlines?
- Do I have a passion for branding and visual storytelling, and am I excited about the opportunity to drive lead generation and sales pipeline growth through compelling marketing assets?
ASSUMPTION: Candidates who align with Waystar’s company values and work style will be well-suited to this role and the broader organizational culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity with strategic objectives and performance marketing goals
- Working effectively within a collaborative, cross-functional team environment
- Adapting to a fast-paced, dynamic industry and staying up-to-date with the latest design trends and best practices
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will possess the skills and abilities necessary to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Mid-Level Graphic Designer or Brand Marketing Designer position in the healthcare technology or software industry
- Compared to other mid-level graphic design roles, this position offers a unique opportunity to work on a wide range of marketing campaigns and drive measurable business outcomes
- Career progression may include advancing to a Senior Graphic Designer or Creative Manager role within the Brand Marketing team or exploring opportunities in other areas of the organization
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, making it an attractive opportunity for mid-level graphic designers looking to grow their careers in the marketing field.
📝 Sample Projects
- Designing a comprehensive brand style guide for Waystar, including logo variations, color palettes, typography, and imagery guidelines
- Creating a series of targeted digital ads for a Waystar product launch campaign, including display ads, social media ads, and email marketing templates
- Developing a suite of sales enablement materials, such as presentation templates, proposal templates, and one-pager templates, to help Waystar’s sales team effectively communicate Waystar’s value proposition to prospects
ASSUMPTION: These sample projects are representative of the types of creative challenges and opportunities that the successful candidate may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Brand Marketing team and other departments, such as Performance Marketing and Product Marketing?
- How does Waystar support the professional growth and development of its graphic design team members?
- What are the most significant challenges facing the Brand Marketing team in the coming months, and how can this role contribute to addressing them?
- How does Waystar measure the success of its marketing campaigns, and how will my work be evaluated in this role?
- What are the most important qualities and skills that Waystar looks for in a successful Graphic Designer, and how can I demonstrate that I possess them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant design experience and skills
- Write a cover letter that demonstrates your understanding of Waystar’s brand and marketing goals, and explains why you are an excellent fit for this role
- Prepare for the design challenge or portfolio review by selecting your best work and being ready to discuss your design process and decisions
- Follow up with the Waystar HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
