Graphic Designer for a DTC E-Commerce Brand (US-based/Remote)

📌 Core Information

🔹 Job Title: Graphic Designer for a DTC E-Commerce Brand (US-based/Remote)

🔹 Company: Paired

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Graphic Design

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing visually compelling and high-performing email marketing assets
• Collaborating with cross-functional teams to iterate on creative tests
• Maintaining and evolving the email design system
• Staying current on email design trends and best practices

ASSUMPTION: This role requires a strong understanding of responsive email design and a portfolio showcasing email design work in the DTC industry, particularly for health/wellness, CPG, or lifestyle brands.

📋 Key Responsibilities

✅ Design visually stunning, on-brand marketing emails, including one-off campaigns, triggered flows, and automated lifecycle journeys

✅ Translate creative briefs into high-converting email designs, balancing storytelling with performance

✅ Collaborate with the retention/CRM team to iterate on creative tests, experimenting with CTAs, layout, hierarchy, and visual treatments to improve engagement and conversions

✅ Maintain and evolve our email design system and templates, ensuring consistency and scalability across all lifecycle touchpoints

✅ Stay current on email design trends, best practices for DTC brands, and mobile optimization to continuously elevate our email creative

ASSUMPTION: This role requires a high level of attention to detail and the ability to balance brand aesthetics with performance-driven design.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design or a related field (or equivalent experience)

Experience: 2-5 years of experience in graphic design, with a focus on email design for DTC brands

Required Skills:

• Proficiency in Figma
• Solid working knowledge of Photoshop and Illustrator
• Ability to work with strong overlap during Pacific Time (PST) business hours
• Strong understanding of responsive email design, mobile-first approaches, and email best practices

Preferred Skills:

• Experience with beverage, skincare, supplements, or subscription-based products

ASSUMPTION: A portfolio showcasing email design work in DTC, especially for health/wellness, CPG, or lifestyle brands, is essential for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated, based on industry standards for mid-level graphic designers in the US)

Benefits:

• Competitive salary
• Opportunity to work with a passionate and innovative team
• Potential for growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level graphic designers in the US. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. They help individuals from around the world connect with great companies that are looking for their specific skill set.

Company Size: 11-50 employees

Founded: 2023

Company Description:

• Paired is a leading headhunting agency specializing in sourcing and recruiting top creative and design talent from overseas
• They take a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements
• Paired is passionate about identifying and attracting the very best candidates for their clients

Company Specialties:

• Talent Consulting

Company Website: www.paired.so

ASSUMPTION: Paired works with a variety of clients across different industries, providing opportunities for graphic designers to work on diverse projects.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role will report directly to the retention/CRM team and collaborate with various cross-functional teams

Work Arrangement: Fully remote, with a requirement to work with strong overlap during Pacific Time (PST) business hours

Growth Opportunities:

• Potential for growth within the company
• Opportunity to work with a diverse range of clients and industries
• Chance to expand skills and knowledge in email design and DTC marketing

ASSUMPTION: This role offers growth opportunities for the right candidate, as Paired works with a variety of clients and industries.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The country has a vibrant culture, with a mix of Eastern and Western influences
• The Philippines is known for its beautiful beaches, delicious food, and friendly people

Work Schedule: Full-time (40 hours per week), with a requirement to work with strong overlap during Pacific Time (PST) business hours

ASSUMPTION: While this role is fully remote, candidates should be prepared to work with strong overlap during Pacific Time (PST) business hours to effectively collaborate with the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• Design challenge or case study presentation
• Final interview with the team

Key Assessment Areas:

• Portfolio review and discussion
• Email design skills and knowledge
• Cultural fit and communication skills
• Problem-solving and creative thinking

Application Tips:

• Highlight relevant email design experience in your resume and portfolio
• Tailor your application to demonstrate your understanding of DTC brands and email marketing
• Prepare for the design challenge or case study presentation by showcasing your problem-solving skills and creative thinking
• Demonstrate your ability to work collaboratively and effectively with remote teams

ATS Keywords: Graphic Design, Email Marketing, Figma, Photoshop, Illustrator, Responsive Design, Mobile Optimization, Attention to Detail, Creative Collaboration, Brand Aesthetics, Performance-Driven Design, DTC Experience, Health and Wellness, Consumer Packaged Goods, Lifestyle Brands, Subscription-Based Products

ASSUMPTION: Applicants should tailor their resumes and portfolios to highlight relevant skills and experience, and be prepared to discuss their design process and problem-solving strategies during the interview.

🛠️ Tools & Technologies

• Figma (Primary design tool)
• Photoshop
• Illustrator

ASSUMPTION: Proficiency in Figma is required for this role, as it is the primary design tool used across teams. Solid working knowledge of Photoshop and Illustrator is also expected.

👔 Cultural Fit Considerations

Company Values:

• Passion for connecting talent with great opportunities
• Commitment to delivering exceptional service
• Collaboration and teamwork

Work Style:

• Remote-friendly and flexible
• Results-driven and focused on delivering high-quality work
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a strong portfolio showcasing email design work in DTC, especially for health/wellness, CPG, or lifestyle brands?
• Are you comfortable working remotely and collaborating with teams across different time zones?
• Do you have a passion for staying current on email design trends and best practices?

ASSUMPTION: Applicants should assess their fit with Paired's company values and work style, as well as their ability to meet the required qualifications and skills for this role.

⚠️ Potential Challenges

• Working with strong overlap during Pacific Time (PST) business hours may require adjusting to a different time zone
• Balancing brand aesthetics with performance-driven design can be challenging
• Keeping up with email design trends and best practices requires continuous learning and adaptation
• Collaborating effectively with remote teams may require additional effort and communication

ASSUMPTION: Applicants should be aware of these potential challenges and consider how they would address them in the role.

📈 Similar Roles Comparison

• This role focuses specifically on email design for DTC brands, whereas related positions may have a broader scope of graphic design responsibilities
• Email design for DTC brands requires a strong understanding of performance-driven design and a focus on customer engagement and conversion
• Career paths for graphic designers in DTC e-commerce brands may include specializing in email design, moving into a more senior role, or transitioning into a related field such as UX/UI design

ASSUMPTION: Applicants should consider how this role compares to other graphic design positions and how it aligns with their career goals.

📝 Sample Projects

• Designing a series of automated lifecycle emails for a subscription-based skincare brand
• Creating visually compelling and on-brand email campaigns for a health and wellness company's seasonal promotions
• Collaborating with the retention/CRM team to A/B test email design elements and optimize performance for a consumer packaged goods (CPG) brand

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the most challenging aspects of working on email design for DTC brands, and how does the team approach them?
• How does Paired support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Paired foster a collaborative and inclusive work environment for remote teams?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the required skills and responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your email design experience and skills
• Prepare for the design challenge or case study presentation by showcasing your problem-solving skills and creative thinking
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.