📌 Core Information
🔹 Job Title: Greystone College On-call Substitute Business and Digital Marketing Instructor, Day and Evening Programs
🔹 Company: ILSC Education Group
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: On-call Substitute
🔹 Category: Education & Training
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Teaching business and digital marketing courses to international students
- Delivering instruction in an interactive and student-centered environment
- Guiding students through real-world digital marketing projects
- Evaluating and documenting student progress
- Staying updated on current industry practices
ASSUMPTION: This role requires a balance of teaching expertise and digital marketing industry knowledge. The ideal candidate will be comfortable working with international students and have experience in digital marketing or a related field.
📋 Key Responsibilities
✅ Deliver instruction that follows established program curriculum in an interactive and student-centered environment, in person in the classroom
✅ Prepare instructions materials for presentation to students, as required
✅ Apply digital-marketing learning strategies and techniques to classes of 15-30 international students with an intermediate level of English
✅ Teach and guide students in “real world” digital marketing class projects
✅ Provide individual feedback and direction to students throughout the program
✅ Evaluate and document student progress
✅ Keep abreast of current industry practices
✅ Other duties as assigned
ASSUMPTION: The responsibilities listed are subject to change based on the specific needs of the institution and the students. The ideal candidate will be flexible and adaptable to these changes.
🎯 Required Qualifications
Education: Provincial Instructor Diploma or equivalent
Experience: A minimum of 2 years teaching experience or equivalent
Required Skills:
- Diploma or degree in Digital Marketing or Website Management with 2 years industry experience
- Diploma or degree in Marketing with 2 years minimum industry experience in digital/email/online and offline marketing, search engine optimization, website management, social media marketing/public relations, content management OR relevant business degree
- 5 years industry-related experience in the above areas
Preferred Skills:
- Experience in web analytics tools (such as Google Analytics), CRM programs, e-Commerce platforms (such as Shopify), content creation testing and publishing, using social media platforms (such as Instagram, YouTube and Pinterest) for marketing
- Experience in Learning Management System platforms (Moodle) an asset
- Experience in TESOL international students a strong asset
ASSUMPTION: While the required qualifications are listed, the ideal candidate will also possess strong communication skills, cultural sensitivity, and the ability to work well with diverse student populations.
💰 Compensation & Benefits
Salary Range: The salary range for this position is CAD 50,000 - 70,000 per year, based on industry standards for similar roles in Vancouver. This estimate is subject to change based on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional development
- Work in a dynamic, multicultural environment
Working Hours: The working hours for this position are between 8:30am to 11:30am/1pm or 5:15pm to 9:00pm, Mondays through Fridays. The exact schedule will be determined based on the institution's needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is subject to change and may be subject to review and approval.
📌 Applicant Insights
🔍 Company Context
Industry: The ILSC Education Group operates in the education and training industry, with a focus on language education and vocational training. The group has a global presence, with locations in Canada, Australia, and India.
Company Size: The ILSC Education Group is a mid-sized organization, with approximately 9 locations around the world. This size allows for a more personal work environment, with opportunities for growth and development.
Founded: The ILSC Education Group was founded in 1991, with the first language school opening in Vancouver, Canada. Since then, the group has expanded to include Greystone College, which was founded in 2002.
Company Description:
- The ILSC Education Group offers life-changing educational experiences in Canada, Australia, and India, some of the world’s most attractive and popular English-speaking work and study destinations.
- The group is committed to providing transformative learning, living, and work experiences by offering the finest language, career, and higher education programs.
- The ILSC Education Group is committed to providing a barrier-free environment and is proud to be an Equal Employment Opportunity employer.
Company Specialties:
- Language education and vocational training
- International student recruitment and support
- Curriculum development and program delivery
Company Website: https://www.ilsc.com/
ASSUMPTION: The ILSC Education Group is committed to providing high-quality educational experiences to international students. The company values diversity and inclusion, and encourages applicants from all backgrounds to apply.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of teaching expertise and digital marketing industry knowledge. The ideal candidate will have a minimum of 2 years teaching experience or equivalent.
Reporting Structure: The instructor will report directly to the Director, Greystone College Programs.
Work Arrangement: This role is on-call substitute, with working hours between 8:30am to 11:30am/1pm or 5:15pm to 9:00pm, Mondays through Fridays. The exact schedule will be determined based on the institution's needs.
Growth Opportunities:
- Opportunities for professional development and training
- Potential for full-time employment based on performance and institutional needs
- Chance to work with diverse student populations and gain international teaching experience
ASSUMPTION: The ideal candidate will be open to growth and development opportunities, and willing to adapt to the changing needs of the institution and the students.
🌍 Location & Work Environment
Office Type: The ILSC Education Group operates in a classroom-based environment, with a focus on interactive and student-centered learning.
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a wide range of cultural, recreational, and outdoor activities.
- The city has a mild, oceanic climate, with warm, dry summers and cool, wet winters.
- Vancouver is known for its natural beauty, with mountains, forests, and beaches within easy reach.
Work Schedule: The working hours for this position are between 8:30am to 11:30am/1pm or 5:15pm to 9:00pm, Mondays through Fridays. The exact schedule will be determined based on the institution's needs.
ASSUMPTION: The ideal candidate will be comfortable working in a classroom-based environment and have experience working with international students.
💼 Interview & Application Insights
Typical Process:
- Submit application through the ILSC Education Group careers portal
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Teaching experience and expertise
- Digital marketing industry knowledge
- Cultural sensitivity and ability to work with diverse student populations
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight your teaching experience and digital marketing industry knowledge
- Be prepared to discuss your experience working with international students and your ability to adapt to different learning styles
- Research the ILSC Education Group and Greystone College to demonstrate your understanding of the organization and its mission
ATS Keywords: Digital Marketing, Teaching, Curriculum Development, Student Engagement, Feedback, Evaluation, Industry Practices, Web Analytics, CRM Programs, E-Commerce, Content Management, Social Media Marketing, Business Management, Learning Management Systems, TESOL
ASSUMPTION: The ILSC Education Group uses an Applicant Tracking System (ATS) to manage job applications. Applicants are encouraged to include relevant keywords in their resume and cover letter to increase their chances of being shortlisted.
🛠️ Tools & Technologies
- Learning Management System platforms (Moodle)
- Web analytics tools (such as Google Analytics)
- CRM programs
- E-Commerce platforms (such as Shopify)
- Content creation and publishing tools
- Social media platforms (such as Instagram, YouTube and Pinterest)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed, and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- PASSION: To enrich and transform people’s lives
- INNOVATION: To evolve through creativity and diversity
- RESPECT: To treat everyone with compassion and dignity
- COLLABORATION: To build community and achieve more together
- INTEGRITY: To act responsibly and ethically in everything we do
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Student-centered and focused on learning outcomes
Self-Assessment Questions:
- Do you share the ILSC Education Group's commitment to enriching and transforming people’s lives?
- Are you comfortable working in a diverse and multicultural environment?
- Do you have experience working with international students and adapting to different learning styles?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the ILSC Education Group, sharing the organization's values and commitment to enriching and transforming people’s lives.
⚠️ Potential Challenges
- The role may require working with students from diverse cultural and linguistic backgrounds, which can present unique challenges and opportunities
- The role may require working with students with varying levels of English proficiency, which can present unique challenges and opportunities
- The role may require working with students with varying levels of digital marketing knowledge and experience, which can present unique challenges and opportunities
- The role may require working with students with varying learning styles and needs, which can present unique challenges and opportunities
ASSUMPTION: The ideal candidate will be comfortable working with diverse student populations and have experience adapting to different learning styles and needs.
📈 Similar Roles Comparison
- This role is similar to other teaching and instructional positions, but with a focus on digital marketing and business-related subjects
- This role may require more industry-specific knowledge and experience than other teaching and instructional positions
- This role may offer more opportunities for professional development and growth in the digital marketing and business fields than other teaching and instructional positions
ASSUMPTION: The ideal candidate will have experience in digital marketing or a related field, and be willing to continue learning and developing their skills in the industry.
📝 Sample Projects
- Developing and delivering a digital marketing project for a hypothetical client, with a focus on SEO, content marketing, and social media marketing
- Creating and delivering a lesson plan on the importance of web analytics in digital marketing, with a focus on Google Analytics
- Designing and delivering a workshop on e-commerce platforms and their role in digital marketing, with a focus on Shopify
ASSUMPTION: The ideal candidate will have experience developing and delivering projects and lessons in the digital marketing field, and be able to adapt their teaching methods to different learning styles and needs.
❓ Key Questions to Ask During Interview
- Can you describe the student population I will be working with, and what unique challenges and opportunities this may present?
- How does the ILSC Education Group support instructors in their professional development and growth?
- What is the ILSC Education Group's approach to working with international students, and how does this inform the teaching and learning process?
- How does the ILSC Education Group measure and evaluate student progress and success in the digital marketing program?
- What is the ILSC Education Group's approach to creating a positive and inclusive work environment, and how does this inform the teaching and learning process?
ASSUMPTION: The ideal candidate will be curious and engaged, and willing to ask thoughtful and insightful questions about the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ILSC Education Group careers portal
- Tailor your resume and cover letter to highlight your teaching experience and digital marketing industry knowledge
- Prepare for your phone or video screen by researching the ILSC Education Group and Greystone College, and thinking about your experience working with international students and your ability to adapt to different learning styles
- Prepare for your in-person or virtual interview by thinking about your experience working with diverse student populations and your ability to adapt to different learning styles and needs
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
