📌 Core Information
🔹 Job Title: Sr. Marketing Manager
🔹 Company: GRNconnect
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (3-4 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing B2B marketing campaigns and product promotions
- Leveraging branding, digital marketing, content creation, and trade fairs expertise
- Excelling in communication and utilizing tools like Mailchimp, Meta Suite, and Canva
- Bringing travel industry campaign experience to the table
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. The ideal candidate will have a strong background in B2B marketing within the travel industry and be comfortable working in a dynamic, on-site environment.
📋 Key Responsibilities
✅ Manage B2B marketing campaigns and product promotions, ensuring they align with GRNconnect's business objectives
✅ Develop and implement branding strategies that resonate with travel professionals worldwide
✅ Leverage digital marketing channels to increase GRNconnect's online presence and drive user engagement
✅ Create compelling content (e.g., blog posts, case studies, webinars) that showcases GRNconnect's unique value proposition
✅ Collaborate with cross-functional teams to plan and execute trade fairs and events that generate leads and strengthen GRNconnect's brand
✅ Monitor campaign performance using analytics tools and make data-driven optimizations to improve ROI
ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of proven experience in B2B marketing, with a focus on the travel industry
Required Skills:
- Proven expertise in B2B marketing campaigns and product promotions
- Strong branding and digital marketing skills
- Excellent communication and interpersonal skills
- Hands-on experience with tools like Mailchimp, Meta Suite, and Canva
- Familiarity with RESTful API integration and user-friendly interfaces
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in multiple languages
- Knowledge of SEO and content marketing best practices
ASSUMPTION: While the role is on-site, the company may consider strong candidates who are willing to relocate to Delhi Cantonment.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in Delhi)
Benefits:
- Medical insurance
- Retirement savings plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: GRNconnect operates in the competitive B2B online hotel booking platform market, with a focus on the travel trade sector.
Company Size: As a flagship product of Aman Travels Limited, GRNconnect is a well-established company with a network of over 35,000 registered agents across 108 countries.
Founded: GRNconnect was established in 1993, making it an experienced player in the travel industry.
Company Description:
- GRNconnect is a leading B2B online hotel booking platform headquartered in New Delhi, India.
- It offers a vast inventory of over 500,000 hotels and 200,000 apartments worldwide, along with facilities to book transfers and sightseeing tours.
- The company's commitment to innovation and customer satisfaction has positioned it as a trusted partner in the travel industry.
Company Specialties:
- B2B hotel booking platform
- Global hotel inventory
- Transfer and sightseeing tour bookings
- Competitive pricing through partnerships with major online suppliers and local DMCs
Company Website: https://www.grnconnect.com/
ASSUMPTION: GRNconnect's extensive network and industry experience provide a strong foundation for the Sr. Marketing Manager to build upon and drive growth.
📊 Role Analysis
Career Level: Mid-Senior level (3-4 years of experience)
Reporting Structure: The Sr. Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and customer success.
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The successful candidate will be expected to work from the GRNconnect office in Delhi Cantonment, Delhi, India.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members as the company grows
- Opportunities to expand responsibilities based on performance and company needs
- Career progression into leadership roles within the marketing department or broader organization
ASSUMPTION: The Sr. Marketing Manager role offers ample opportunities for professional growth and development within GRNconnect's expanding marketing team.
🌍 Location & Work Environment
Office Type: GRNconnect's office in Delhi Cantonment is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Delhi Cantonment, Delhi, India
Geographic Context:
- Delhi Cantonment is a well-connected, upscale neighborhood in South Delhi, offering easy access to public transportation, shopping, dining, and entertainment options.
- The area is known for its green spaces, including the historic Ridge Road and the Delhi Cantonment Board Park.
- Delhi Cantonment is home to several multinational corporations and embassies, providing a vibrant and multicultural work environment.
Work Schedule: The work schedule is primarily Monday through Friday, with occasional weekend work or off-hours availability required to support global marketing campaigns and events.
ASSUMPTION: The Delhi Cantonment office provides a dynamic and engaging work environment that caters to the needs of GRNconnect's diverse team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site interviews with the hiring manager and relevant team members
- Final round with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Branding and communication skills
- Digital marketing expertise
- Problem-solving and adaptability
- Cultural fit and alignment with GRNconnect's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience, particularly within the travel industry.
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
- Demonstrate your understanding of GRNconnect's business and how your skills and experience align with the company's goals.
ATS Keywords: B2B marketing, product promotions, branding, digital marketing, content creation, trade fairs, communication, Mailchimp, Meta Suite, Canva, campaign experience, travel industry
ASSUMPTION: GRNconnect's interview process is designed to assess the candidate's marketing expertise, cultural fit, and potential to drive growth within the organization.
🛠️ Tools & Technologies
- Mailchimp (email marketing automation)
- Meta Suite (social media management)
- Canva (graphic design)
- CRM software (e.g., Salesforce, HubSpot)
- SEO tools (e.g., Google Search Console, SEMrush)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The Sr. Marketing Manager will be expected to leverage relevant tools and technologies to optimize marketing campaigns and drive results.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Passion for travel and hospitality
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Adaptability and resilience in the face of change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you embody GRNconnect's customer-centric approach in your marketing strategies?
- Can you provide an example of a time when you drove innovation and continuous improvement in a marketing campaign?
- How do you balance data-driven decision-making with creativity and intuition in your marketing approach?
ASSUMPTION: GRNconnect values candidates who align with their core values and can thrive in their dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and prioritization
- Adapting to a fast-paced, ever-changing industry with evolving customer needs and market trends
- Collaborating effectively with cross-functional teams, including sales, product, and customer success
- Balancing global marketing objectives with regional or local market requirements
ASSUMPTION: The Sr. Marketing Manager role presents unique challenges that require a proactive, adaptable, and collaborative approach to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on B2B marketing within the travel industry.
- GRNconnect's extensive global network and hotel inventory set it apart from other online booking platforms, offering unique opportunities for marketing innovation.
- Career progression in this role could lead to leadership positions within GRNconnect's marketing department or broader organization, as the company continues to grow and expand.
ASSUMPTION: The Sr. Marketing Manager role at GRNconnect offers a unique blend of challenges and opportunities that set it apart from similar roles in the industry.
📝 Sample Projects
- Develop and execute a global marketing campaign to promote GRNconnect's new apartment booking feature, driving user adoption and engagement.
- Collaborate with the product team to create targeted content (e.g., blog posts, case studies, webinars) that showcases GRNconnect's unique value proposition and drives lead generation.
- Plan and execute a trade fair or event that strengthens GRNconnect's brand, generates leads, and fosters relationships with key industry players.
ASSUMPTION: The Sr. Marketing Manager will be involved in a diverse range of projects that leverage their expertise in B2B marketing, branding, digital marketing, and content creation.
❓ Key Questions to Ask During Interview
- How does GRNconnect differentiate itself from other online hotel booking platforms in the market?
- Can you describe the marketing team's structure and how this role fits within it?
- How does GRNconnect support the professional development and growth of its marketing team members?
- What are the most significant marketing challenges facing GRNconnect in the next 12-24 months, and how can this role address them?
- How does GRNconnect foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience, particularly within the travel industry.
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
- Demonstrate your understanding of GRNconnect's business and how your skills and experience align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
