📌 Core Information
🔹 Job Title: Group Creative Director, Gaming
🔹 Company: Trailer Park Group
🔹 Location: West Hollywood, California, United States (Remote)
🔹 Job Type: Full-Time, Remote
🔹 Category: Gaming, Creative Direction
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (West Coast preferred)
🚀 Job Overview
Key aspects of this role include:
- Overseeing social-first creative teams for three gaming franchises
- Leading teams to ideate and execute content across various social channels
- Partnering with creative production teams and account directors
- Ensuring cohesive vision and excellence across all franchises
ASSUMPTION: This role requires deep experience in leading client engagement across social-first retainers and a love for RPG games.
📋 Key Responsibilities
✅ Oversee social-first creative teams for three gaming franchises
✅ Lead teams of ACDs, Art Directors, Copywriters, and Content Creators to ideate and execute content across various social channels, influencer campaigns, and brand tentpole events
✅ Lead integrated campaigns from briefing through launch, serving as creative owner, thought leader, and partner to creative colleagues as needed
✅ Partner with creative production teams from AV, Design, Social / Digital, and Experience to execute gaming-specific project work
✅ Partner with Group Account Director and Head of Strategy to ensure a cohesive vision and excellence across all three franchises
ASSUMPTION: This role involves managing multiple projects and teams, requiring strong leadership and teamwork skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience in a related field
Experience: 10-12 years’ experience, with 5 years or more in the Gaming Industry
Required Skills:
- Ability to conceptualize integrated campaign ideas that execute natively across channels
- Experience partnering with editorial teams on video projects of all kinds
- Led GTM campaigns for AAA titles
- An understanding of the Gaming creator/influencer landscape and has activated an earned media or content creator campaign or execution
- Strong leadership and teamwork skills, the ability to work with creative leads and mentor other creatives, and the confidence and skill to communicate your ideas clearly across various mediums
- Ability to give and receive feedback from stakeholders from other creative production departments
- Ability to be successful in working on multiple projects at once
- Can-do, entrepreneurial attitude and a lack of ego
- Must have an authentic passion for the Gaming category and be willing to go above and beyond to grow the Gaming business
Preferred Skills:
- Experience with Social & Digital campaigns or campaign extensions
- Strong visual eye and an understanding of branding systems for the category
ASSUMPTION: Candidates with a strong portfolio showcasing their creative direction skills and experience in the gaming industry will be highly competitive.
💰 Compensation & Benefits
Salary Range: $225,000 - $235,000 USD per year
Benefits:
- Unlimited PTO
- 401(k) with company match
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Maternity Benefits
- Paternity Benefits
- Paid Company Holidays
Working Hours: Full-time, typically 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range provided is based on the company's stated pay range and is typical for a Group Creative Director role in the gaming industry with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in entertainment marketing and content production
Company Size: 501-1,000 employees, with a global presence in North America, Europe, and Asia-Pacific
Founded: 1994, with a rich history in the entertainment industry
Company Description:
- Trailer Park Group is the industry leader in entertainment marketing and content production
- Specializes in Streaming, Film, Gaming, Music, and Sports
- Offers best-in-class creative, strategy, and production capabilities across its specialty studios
Company Specialties:
- Entertainment Marketing
- Content Production
- Creative Services
- Strategy and Planning
Company Website: http://www.trailerparkgroup.com
ASSUMPTION: Trailer Park Group's extensive experience and global presence make it an attractive employer for gaming industry professionals.
📊 Role Analysis
Career Level: Senior-level, creative leadership role
Reporting Structure: Reports to the Head of Strategy, with cross-functional collaboration with creative production teams and account directors
Work Arrangement: Remote, with a preference for candidates residing on the West Coast
Growth Opportunities:
- Potential to grow within the Mutiny team or across other Trailer Park Group studios
- Opportunities to mentor junior creatives and develop leadership skills
- Chance to contribute to the growth and success of the Mutiny team and Trailer Park Group as a whole
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and global presence.
🌍 Location & Work Environment
Office Type: Remote, with a preference for candidates residing on the West Coast
Office Location(s): West Hollywood, California, United States (Remote)
Geographic Context:
- West Hollywood is a vibrant city in the Los Angeles metropolitan area
- Offers a diverse range of cultural, entertainment, and dining options
- Provides easy access to major transportation hubs and other parts of the city
Work Schedule: Full-time, typically 40 hours per week, with flexibility for project needs
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while still enabling collaboration and communication with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Creative portfolio review and presentation
- Final interview with key stakeholders
Key Assessment Areas:
- Creative direction and campaign ideation skills
- Understanding of the gaming industry and creator/influencer landscape
- Leadership and teamwork skills
- Communication and presentation abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong creative portfolio showcasing your campaign ideas, video projects, and branding systems
- Research Trailer Park Group and Mutiny to demonstrate your understanding of the company and its mission
ATS Keywords: Gaming, Creative Direction, Social-First Campaigns, Integrated Campaigns, Branding Systems, Video Projects, GTM Campaigns, Influencer Campaigns, Content Creation, Team Mentorship, Feedback Communication, Project Management, Entrepreneurial Attitude, RPG Games, Visual Eye, Social & Digital Campaigns
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role and company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, JIRA)
- Communication and collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: Proficiency in industry-standard creative and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Client focus and excellence
- Integrity and respect
Work Style:
- Entrepreneurial and adaptable
- Results-driven and proactive
- Strong communication and presentation skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a strong passion for the gaming category and a love for RPG games?
- Are you able to work effectively in a remote environment, collaborating with team members across different time zones?
- Do you have a can-do, entrepreneurial attitude and a lack of ego, enabling you to work well with diverse teams and stakeholders?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously, requiring strong organizational and time management skills
- Balancing creative vision with client expectations and project constraints
- Adapting to a remote work environment and collaborating effectively with distributed teams
- Keeping up with the fast-paced and ever-evolving gaming industry
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.
📈 Similar Roles Comparison
- This role is unique within Trailer Park Group and Mutiny, as it focuses specifically on gaming franchises and social-first campaigns
- Compared to other creative director roles in the gaming industry, this position offers a greater focus on social media and influencer marketing
- Career progression opportunities may include moving into a leadership role within Mutiny or across other Trailer Park Group studios
ASSUMPTION: Applicants should consider how this role differs from similar positions in the industry and how their unique skills and experiences make them a strong fit.
📝 Sample Projects
- Developing a social media campaign for an upcoming RPG game launch, including influencer partnerships and brand tentpole events
- Creating a cohesive visual identity and branding system for a new gaming franchise, ensuring consistency across various social channels and platforms
- Leading a team to produce a series of engaging video content for a gaming client's social media channels, showcasing their unique features and gameplay
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these types of challenges in the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy and vision for Mutiny and Trailer Park Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the growth and development of its creative teams?
- What are the most challenging aspects of working in a remote environment, and how does the company address them?
- How does the company measure the success of its creative campaigns, and how will this role contribute to that process?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong creative portfolio showcasing your campaign ideas, video projects, and branding systems
- Research Trailer Park Group and Mutiny to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
