📌 Core Information
🔹 Job Title: Group Performance Marketing Manager
🔹 Company: International Schools Partnership (ISP)
🔹 Location: Bangalore, India
🔹 Job Type: Fixed Term - Project (6-month contract)
🔹 Category: Education
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving various marketing initiatives to enhance school enrolments and optimize overall digital marketing performance
- Enhancing brand awareness, generating demand, and driving customer acquisition and growth across ISP schools in the region
- Collaborating closely with the regional marketing team and local agencies to tailor campaigns for unique market needs
- Managing marketing budgets efficiently for maximum ROI
- Testing and optimizing growth opportunities to improve marketing performance and ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization. The ideal candidate will have experience working in a global, matrix organization and be comfortable managing multiple stakeholders.
📋 Key Responsibilities
✅ Develop, deliver, and optimize the regional digital performance marketing strategy following clear goals and objectives that closely align with growth targets and regional nuances
✅ Own the development and execution of multi-channel marketing campaigns through digital channels and initiatives that drive customer acquisition and retention, scaling campaigns across paid, organic, and referral channels
✅ Define, track, and report on key metrics for success, including campaign performance, lead quality, and pipeline contribution
✅ Support the management of the marketing budget, ensuring efficient spend across campaigns and vendors, optimizing budget for maximum ROI
✅ Identify and execute growth opportunities, testing new initiatives to improve marketing performance and ROI, leveraging AI to enhance operations, creative output, and data-driven decision making
✅ Collaborate closely with relevant teams to ensure regional initiatives support the overarching digital strategy, customer success, and enrolment objectives
✅ Drive performance and accountability with relevant partner agencies, challenging them to deliver exceptional results for ISP
ASSUMPTION: The role may require occasional travel to regional offices and schools to ensure alignment with local marketing strategies and initiatives.
🎯 Required Qualifications
Education: University degree, with specialisation in Marketing preferred
Experience: 7+ years’ experience in performance marketing
Required Skills:
- Proven experience of scaling digital marketing capabilities and optimising performance and ROI
- Experience of using key performance marketing platforms including Meta Business Manager, Google Ads, Google Analytics, Tag Manager, Google Search Console, and HubSpot
- Demonstrable experience of managing marketing agencies
- Experience working in a global, matrix organisation
- Exceptional communication and project management skills
- Strong understanding of analysis and optimisation processes across key marketing platforms
- Strong project management, communication, and organisational skills
Preferred Skills:
- Fluency in local languages (e.g., Hindi, Kannada)
- Experience in the education sector
ASSUMPTION: Candidates with experience in the education sector and/or local language fluency may have an advantage in understanding the unique challenges and opportunities of marketing in this context.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (pro-rated for 6-month contract)
Benefits:
- Health insurance
- Retirement plan
- Performance bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager role in India. The actual salary may vary based on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Education
Company Size: 201-500 employees
Founded: 2015
Company Description:
- ISP is a global community of 96 international schools across 25 countries
- ISP champions a transformative approach to learning that goes beyond the classroom
- ISP focuses on developing knowledge and lifelong skills that help students thrive beyond their time at school
- ISP offers teaching excellence, international opportunities, and careers guidance
- ISP schools have access to a global network of experts, and teachers and leaders are supported to continuously improve through extensive professional development programmes
Company Specialties:
- International education
- Transformative learning
- Global network of experts
- Professional development
Company Website: International Schools Partnership
ASSUMPTION: ISP's global network and commitment to continuous improvement provide unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with the global marketing team and local agencies
Work Arrangement: On-site, with occasional travel to regional offices and schools
Growth Opportunities:
- Potential progression to a regional or global marketing role within ISP
- Opportunities to gain experience in international marketing and global brand management
- Chance to work with a diverse range of stakeholders, including schools, agencies, and regional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern, collaborative workspace
Office Location(s): Bangalore, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
- The city offers a mix of urban and natural environments, with numerous parks, gardens, and historical sites
- Bangalore has a tropical savanna climate, with distinct wet and dry seasons
Work Schedule: Monday to Friday, with flexible working hours to accommodate team meetings and collaboration
ASSUMPTION: Bangalore's tech industry and diverse cultural scene provide ample opportunities for networking and professional development beyond the workplace.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the regional marketing manager or another senior stakeholder
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and reporting
- Budget management and ROI optimization
- Stakeholder communication and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of ISP's mission and values in your application materials
- Prepare for interview questions related to marketing strategy, campaign execution, and data analysis
- Research ISP's marketing initiatives and be ready to discuss potential improvements or expansions
ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Budget Optimization, Stakeholder Communication, Education Marketing, International Schools, Global Marketing, Marketing Strategy, Data Analysis, ROI Optimization
ASSUMPTION: ISP's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Ads
- Google Analytics
- Tag Manager
- Google Search Console
- HubSpot
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to campaign management, data analysis, and project tracking.
👔 Cultural Fit Considerations
Company Values:
- Curiosity-driven
- Empowering
- Collaborative
- Transformative
- Committed to growth
Work Style:
- Strategic and data-driven
- Collaborative and inclusive
- Adaptable and responsive to change
- Focused on continuous improvement
Self-Assessment Questions:
- How do you approach learning and adapting to new marketing platforms and tools?
- Can you provide an example of a time when you successfully collaborated with multiple stakeholders to execute a marketing campaign?
- How do you ensure the quality and efficiency of your work when faced with competing priorities or tight deadlines?
ASSUMPTION: ISP values candidates who are curious, empowering, collaborative, and committed to growth, both personally and professionally.
⚠️ Potential Challenges
- Managing multiple stakeholders and regional nuances in marketing strategies
- Balancing short-term campaign execution with long-term strategic planning
- Adapting to the unique cultural and educational landscape of each regional market
- Ensuring consistent brand messaging and customer experience across diverse regional offices and schools
ASSUMPTION: These challenges require strong communication, project management, and cultural sensitivity skills to navigate effectively.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the education sector and global marketing strategy
- Experience in international marketing, global brand management, and stakeholder communication is highly valued in this role
- Candidates with experience in the education sector may find this role particularly appealing due to its unique challenges and opportunities
ASSUMPTION: This role offers a unique blend of strategic, operational, and cultural challenges that set it apart from other marketing manager positions.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive enrolment growth in a specific school or region
- Optimizing the marketing budget for a group of schools to maximize ROI and improve overall enrolment numbers
- Collaborating with local agencies to create targeted, culturally relevant marketing materials for specific regional markets
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Group Performance Marketing Manager role at ISP.
❓ Key Questions to Ask During Interview
- How does ISP support the professional development and growth of its marketing team members?
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does ISP measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked?
- What are the primary challenges facing the marketing team in the upcoming year, and how can this role help address them?
- How does ISP foster a culture of curiosity and empowerment within its marketing team?
ASSUMPTION: Asking these questions demonstrates your interest in ISP's culture, marketing strategy, and long-term growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for interview questions related to marketing strategy, campaign execution, and data analysis
- Research ISP's marketing initiatives and be ready to discuss potential improvements or expansions
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
