📌 Core Information
🔹 Job Title: Group Product Marketing Manager, 8+ years of experience
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California (with flexibility for remote work)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (4+ days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market (GTM) strategy and execution for high-impact products within Snap’s Revenue Product verticals
- Collaborating with cross-functional teams to align strategy and track adoption metrics
- Conducting in-depth research and synthesizing insights to inform product development
- Designing frameworks for product positioning, launch planning, and advertiser activation
- Scaling GTM processes and improving organizational go-to-market readiness
ASSUMPTION: This role requires a strategic thinker with a deep understanding of digital advertising market dynamics and the ability to influence cross-functional decisions.
📋 Key Responsibilities
✅ Lead GTM strategy and execution for high-impact products within Snap’s Revenue Product verticals
✅ Collaborate with Product, Sales, and cross-functional leadership to align strategy
✅ Conduct in-depth research and synthesize insights to inform product development
✅ Design frameworks for product positioning, launch planning, and advertiser activation
✅ Scale GTM processes and improve organizational go-to-market readiness
✅ Track adoption metrics and optimize marketing approaches accordingly
ASSUMPTION: This role involves working closely with various teams and requires strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent years of experience
Experience: 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Required Skills:
- Deep understanding of digital advertising market dynamics and monetization levers
- Strategic thinking and ability to influence cross-functional decisions
- Ability to synthesize research, data, and feedback into product insights
- Comfortable presenting to senior stakeholders and adapting narratives to audiences
- Ability to lead large, complex initiatives across multiple teams
Preferred Skills:
- Experience leading marketing for advertising or technology products at scale
- Proficiency in GTM frameworks and strategic narrative development
- Ability to translate market intelligence into product direction
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
ASSUMPTION: While a Bachelor's degree is preferred, equivalent years of experience may be considered.
💰 Compensation & Benefits
Salary Range: $162,000 - $284,000 annually (based on location and experience)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time, with flexibility for remote work (4+ days in office per week)
ASSUMPTION: The salary range provided is an estimate based on the company's pay zones and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2011
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- The Company’s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established company in the software development industry, with a strong focus on augmented reality and technology.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Revenue Product team and collaborates with various cross-functional teams.
Work Arrangement: Hybrid (4+ days in office per week)
Growth Opportunities:
- Potential to influence product development and strategy
- Opportunities to work on high-impact products and features
- Collaboration with cross-functional teams for a well-rounded learning experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on Snap's advertising platform.
🌍 Location & Work Environment
Office Type: Snap's headquarters is located in Santa Monica, California, with additional offices worldwide.
Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California 90405, US
Geographic Context:
- Los Angeles, California, offers a diverse and vibrant culture, with numerous entertainment, arts, and recreational opportunities.
- The office is located in the Santa Monica neighborhood, close to beaches, parks, and various amenities.
- The area has a Mediterranean climate, with mild winters and warm summers.
Work Schedule: Full-time, with flexibility for remote work (4+ days in office per week)
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Interview with the hiring manager or a panel of team members
- Final interview with the team or a senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Collaboration and teamwork skills
- Understanding of digital advertising market dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of Snap's products and the digital advertising landscape.
- Prepare examples of your go-to-market strategies and how you've successfully executed them in previous roles.
ATS Keywords: Digital Advertising, Product Marketing, Go-To-Market Strategy, Cross-Functional Collaboration, Market Research, Data Analysis
ASSUMPTION: Snap Inc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Looker (for data analysis and visualization)
- Asana or similar project management tools
- Google Workspace (for collaboration and communication)
ASSUMPTION: Familiarity with these tools is not required but may be helpful for this role.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Data-driven
- Innovative
Self-Assessment Questions:
- Do you align with Snap's core values of being kind, smart, and creative?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in an innovative and fast-paced setting?
ASSUMPTION: Snap Inc. values a diverse and inclusive work environment, and candidates who can demonstrate alignment with the company's values and work style are likely to be a good fit.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with the fast-paced and ever-evolving digital advertising landscape
- Balancing remote work and in-office collaboration effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to staying informed about industry trends.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or a Senior Marketing Manager focused on advertising or technology products.
- However, this role is unique in its focus on Snap's advertising platform and the opportunity to work on high-impact products and features.
- Career progression may include moving into a leadership role or transitioning to a different product vertical within Snap.
ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on Snap's advertising platform and the opportunity to work on high-impact products make it unique.
📝 Sample Projects
- Developing a go-to-market strategy for a new advertising product or feature
- Conducting market research to inform product development and positioning
- Collaborating with cross-functional teams to launch a major advertising product or campaign
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the advertising platform, and how can this role help address them?
- How does this role collaborate with other teams within the Revenue Product vertical and across the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Snap support the professional development and growth of its employees in this role?
- What is the work-life balance like for someone in this role, considering the hybrid work arrangement?
ASSUMPTION: Asking these questions can help you better understand the role's expectations, the team's dynamics, and the company's commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of digital advertising market dynamics and your go-to-market strategy expertise.
- Prepare examples of your go-to-market strategies and how you've successfully executed them in previous roles.
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
