Group Product Marketing Manager

📌 Core Information

🔹 Job Title: Group Product Marketing Manager

🔹 Company: Redgate Software Ltd

🔹 Location: Cambridge, Cambridgeshire, United Kingdom

🔹 Job Type: Other (On-site)

🔹 Category: Software Development

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Driving growth of a key solution area within Redgate’s portfolio
• Leading Go-To-Market (GTM) strategy and execution
• Collaborating with global marketing, product, sales, and customer success teams
• Managing and developing Product Marketing Managers
• Enabling sales teams to effectively sell Redgate’s products and solutions

ASSUMPTION: This role requires a strategic and commercially minded individual with a strong background in B2B product marketing and experience in the technology sector.

📋 Key Responsibilities

✅ Manage and develop one or more Product Marketing Managers to achieve individual objectives and drive forward performance of the Product Marketing function

✅ Effectively collaborate with other Group Product Marketing Managers to share knowledge and embed best practice within the function and align messaging across the portfolio

✅ Work with your team of Product Marketers and other stakeholders to create and develop aligned GTM strategies designed to drive ARR growth across the full customer lifecycle

✅ Develop a deep understanding of customer needs and steer your Product Marketing team to deliver effective product and solution positioning, narrative, and content that’s appropriate for the target audience and supportive of an integrated portfolio messaging

✅ Collaborate effectively with key internal stakeholders such as Product Management, ensuring marketing input is reflected in product strategy and roadmaps, and gaining alignment around GTM strategies

✅ Enable Sales to effectively sell our products and solutions through regular transfer of knowledge and insight from Product Marketing, working with Sales Management to identify opportunities to better support them to achieve revenue goals

✅ Build strong relationships across the Marketing Leadership Team and the wider marketing function to coordinate activity, ensure consistency of message, and share best practice and insights

✅ Report on Product Marketing team performance to the Director of Portfolio Marketing, the Chief Marketing Officer, and other senior stakeholders

ASSUMPTION: This role requires strong leadership, collaboration, and communication skills, as well as the ability to work cross-functionally and influence stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of B2B product marketing experience, preferably in the technology sector, with a track record of understanding target markets, target buyers, and developing and implementing successful go-to-market strategies to launch and scale new solutions

Required Skills:

• Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization
• Excellent leadership skills with the ability to inspire and motivate, role modelling professional behaviors within your team and across the business
• Self-starter, autonomous, and able to exercise credible judgement and decision-making
• Excellent communication skills, a strong strategic thinker with the ability to set and articulate a vision and strategy that inspires, influences, and enables others to act
• Strong commercial awareness and knowledge of Redgate’s business and markets

Preferred Skills:

• Experience with analyst tools (Gartner, IDC), Seismic, Salesforce, and MS Office

ASSUMPTION: Candidates with experience in the technology sector and a proven track record in product marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Base: circa £80,000 - £90,000 depending on experience

Benefits:

• Competitive compensation
• Comprehensive health coverage
• Monthly wellbeing allowance
• Flexible work arrangements
• Professional development opportunities
• Generous paid time off
• Employee assistance program (EAP)
• Employee resource groups (ERG)
• Wellness initiatives
• Employee recognition programs
• Community involvement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the Cambridge area.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 1999

Company Description:

• Redgate creates ingeniously simple software to help data professionals get the most value out of any database, anywhere
• Offers end-to-end Database DevOps to help organizations streamline software development and get value from their data faster
• More than 200,000 people globally, including 92% of the Fortune 100, trust Redgate to deliver ingeniously simple software

Company Specialties:

• DBA
• DevOps
• SQL Server
• Careers
• Oracle
• Test Data Management
• PostgreSQL
• and Database Tools

Company Website: www.red-gate.com

ASSUMPTION: Redgate Software is a well-established company in the software development industry, focusing on database management solutions.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Director of Portfolio Marketing

Work Arrangement: On-site (Remote OK)

Growth Opportunities:

• Potential to grow within the Product Marketing function or explore other opportunities within the global marketing organization
• Chance to work on high-impact projects and drive significant business growth
• Opportunities to develop leadership and management skills through team management and mentoring

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the business.

🌍 Location & Work Environment

Office Type: On-site (Remote OK)

Office Location(s): Cambridge, Cambridgeshire, United Kingdom

Geographic Context:

• Cambridge is a vibrant city with a strong tech industry, offering a high quality of life and excellent educational opportunities
• The Cambridge Business Park is a modern and well-connected office location
• Redgate Software's headquarters is located in Cavendish House, Cambridge Business Park

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The on-site (Remote OK) work arrangement allows for flexibility and a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the hiring panel
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and management capabilities
• Cross-functional collaboration and stakeholder engagement
• Communication and presentation skills
• Commercial awareness and market understanding

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your go-to-market strategies and their outcomes
• Research Redgate Software and the technology sector to demonstrate your industry knowledge

ATS Keywords: B2B Product Marketing, Go-To-Market Strategies, Leadership, Collaboration, Commercial Acumen, Data-Driven Mindset, Communication Skills, Strategic Thinking, People Management, Sales Enablement, Customer Understanding, Product Positioning, Performance Reporting, Stakeholder Engagement, Team Development, Market Understanding

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their commercial awareness and market understanding.

🛠️ Tools & Technologies

• Analyst tools (Gartner, IDC)
• Seismic
• Salesforce
• MS Office

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Ingenious
• Simple
• Trustworthy

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Customer-focused and results-oriented

Self-Assessment Questions:

• How have you successfully led a team to achieve a strategic goal in a previous role?
• Can you describe a time when you had to influence a key stakeholder to gain alignment around a go-to-market strategy?
• How do you stay up-to-date with industry trends and market developments in the technology sector?

ASSUMPTION: Redgate Software values candidates who are ingenious, simple, and trustworthy, with a collaborative and data-driven work style.

⚠️ Potential Challenges

• Managing a team of Product Marketing Managers and driving their performance
• Balancing strategic thinking with day-to-day tactical execution
• Working effectively with cross-functional teams and stakeholders
• Keeping up with the fast-paced technology sector and market trends

ASSUMPTION: The role presents several challenges, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for a specific solution area within Redgate's portfolio
• Compared to other product marketing roles, this position requires a higher level of strategic thinking and leadership
• Career progression in this role could lead to senior leadership positions within the global marketing organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new database management solution
• Conducting market research and customer segmentation to inform product positioning and messaging
• Collaborating with product management to define product roadmaps and feature prioritization

ASSUMPTION: The listed projects are examples of the types of initiatives the Group Product Marketing Manager might work on.

❓ Key Questions to Ask During Interview

• Can you describe the current GTM strategies for the key solution areas within Redgate's portfolio, and how this role fits into that landscape?
• How does Redgate Software support the professional development and growth of its employees, particularly in the Product Marketing function?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Redgate Software approach collaboration and communication across its global marketing organization?
• What are the most significant challenges facing the Product Marketing function at Redgate Software, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your go-to-market strategies and their outcomes
• Research Redgate Software and the technology sector to demonstrate your industry knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.