📌 Core Information
🔹 Job Title: Group Product Marketing Manager, Business Platform
🔹 Company: Snap Inc.
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing for Snapchat’s Business Platforms, including Ads Manager
- Collecting, synthesizing, and sharing advertiser feedback to influence product strategy and roadmap
- Collaborating cross-functionally with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support
- Developing and leading global go-to-market strategies to activate sales and drive ongoing marketing efforts
ASSUMPTION: This role requires a strong understanding of the direct response digital marketing industry dynamics and exceptional analytical and problem-solving skills.
📋 Key Responsibilities
✅ Lead Product Marketing for Snapchat’s Business Platforms including Ads Manager
✅ Collect, synthesize, and share advertiser feedback on new feature requests and on the performance of existing features, directly influencing the Business Platform product strategy and roadmap
✅ Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share Business Platforms product updates and insights and to identify challenges and opportunities to improve our products and processes
✅ Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new business platform features
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to understand and communicate complex technical spaces.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent years of experience
Experience: 8+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work
Required Skills:
- Strong understanding of the direct response digital marketing industry dynamics
- Exceptional analytical and problem-solving skills
- Excellent verbal and written communication skills
- Expertise in cross-functional collaboration
- Self-directed with ownership mentality
Preferred Skills:
- Direct experience in product marketing or leading product strategy for advertising products at scale in a tech company
- Direct experience in the digital advertising industry, preferably with business platform experience
- Advanced Degree (e.g., MBA) in Business or related field
ASSUMPTION: While an advanced degree is preferred, relevant experience and a strong track record can make up for it.
💰 Compensation & Benefits
Salary Range: $162,000 - $284,000 annually (based on location and experience)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time, with a flexible work arrangement requiring 4 days in the office per week
ASSUMPTION: The salary range provided is based on Snap Inc.'s pay zones and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2011
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap’s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established company in the software development industry, with a strong focus on augmented reality and technology.
📊 Role Analysis
Career Level: Experienced (10+ years of experience)
Reporting Structure: This role reports directly to the Revenue Product team at Snap Inc.
Work Arrangement: Hybrid, with a requirement to work in the office 4 days per week
Growth Opportunities:
- Potential to influence the product strategy and roadmap for Snapchat’s Business Platforms
- Opportunity to work cross-functionally with various teams within the company and across partner organizations
- Potential to grow within the Product Marketing team or explore other opportunities within Snap Inc.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Snapchat’s Business Platforms.
🌍 Location & Work Environment
Office Type: Snap Inc. has multiple offices worldwide, with this role being based in New York, New York
Office Location(s): 229 W 43rd St, New York, NY 10036, US
Geographic Context:
- New York City is a major urban center with a vibrant tech industry
- The office is located in Midtown Manhattan, near Times Square
- New York offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, with a flexible work arrangement requiring 4 days in the office per week
ASSUMPTION: Working in New York City offers numerous opportunities for networking and professional growth, as well as a diverse and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Understanding of the direct response digital marketing industry
- Analytical and problem-solving skills
- Communication skills and ability to work cross-functionally
- Alignment with Snap Inc.'s values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing and your understanding of the digital advertising industry
- Demonstrate your ability to work cross-functionally and collaborate with various teams
ATS Keywords: Product Marketing, Digital Marketing, Advertising, Business Platform, Snapchat, Go-to-Market Strategy, Cross-Functional Collaboration, Problem-Solving
ASSUMPTION: Snap Inc. uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Snapchat Business Platforms, including Ads Manager
- Market research and analytics tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
Self-Assessment Questions:
- How have you demonstrated kindness in your previous roles?
- Can you provide an example of a time when you used data to drive a product marketing decision?
- How do you approach working collaboratively with various teams?
ASSUMPTION: Snap Inc. values a diverse and inclusive work environment, and candidates who can demonstrate alignment with the company's values and work style will be a strong fit for the team.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Collaborating cross-functionally with various teams may present communication and coordination challenges
- The role requires a strong understanding of the direct response digital marketing industry, which may present a learning curve for candidates without relevant experience
- Working in New York City may present cost-of-living and commuting challenges
ASSUMPTION: While these challenges exist, Snap Inc. offers a supportive work environment and comprehensive benefits to help employees overcome them.
📈 Similar Roles Comparison
- This role is unique in its focus on Snapchat’s Business Platforms, including Ads Manager, and requires a strong understanding of the direct response digital marketing industry
- Compared to other product marketing roles, this position offers a unique opportunity to influence the product strategy and roadmap for Snapchat’s Business Platforms
- Career progression in this role may involve moving into a senior product marketing role or exploring other opportunities within Snap Inc.
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on Snapchat’s Business Platforms and the opportunity to influence product strategy make it unique.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature on Snapchat’s Ads Manager
- Conducting market research to understand advertiser needs and preferences for Snapchat’s Business Platforms
- Collaborating with cross-functional teams to improve the onboarding process for new advertisers on Snapchat’s Business Platforms
ASSUMPTION: These sample projects illustrate the types of initiatives a Group Product Marketing Manager, Business Platform might work on, but the specific projects may vary depending on the team's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Revenue Product team?
- How does this role fit into the broader product marketing organization at Snap Inc.?
- What are the most pressing challenges facing Snapchat’s Business Platforms, and how can this role help address them?
- How does Snap Inc. support the professional development and growth of its employees?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Snap Inc. and practicing your responses to common product marketing interview questions
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
