Group Product Marketing Manager, Foot & Ankle and Trauma

📌 Core Information

🔹 Job Title: Group Product Marketing Manager, Foot & Ankle and Trauma

🔹 Company: Arthrex

🔹 Location: Naples, FL

🔹 Job Type: On-site

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading downstream marketing for Arthrex products in US and international markets
• Managing promotional planning, sales training, and developing marketing strategies
• Supervising a team and working closely with product directors and other departments
• Requiring travel up to 20% of the time

ASSUMPTION: This role involves strategic planning, team management, and cross-functional collaboration to drive new business development and manage a team.

📋 Key Responsibilities

✅ Work closely with product directors and product teams to develop and manage promotional planning and execution for products and brands at Arthrex

✅ Serve as the first point of contact for all corporate marketing initiatives for a product group, including tradeshow support, advertising management, website development support, sales tools, and international downstream marketing efforts

✅ Work closely with product management to set priorities for promotional focus and efforts to best allocate resources to key growth product families

✅ Develop marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy, and a revenue walk for each product category

✅ Manage all sales training efforts for a product team

✅ Work with upstream product management and PMO to develop and execute Product Launch Plans for new products, including key messaging, photography, videos, marketing materials, sales tools, ads, white papers, and trade show strategy for important new products

✅ Prepare marketing reviews for the product director and product team leadership

✅ Meet regularly with the product director, necessary members of the product team, and MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns

✅ Work with product and sales teams to develop tools and resources to support sales efforts in the field

✅ Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives

✅ Provide technical expertise and training to other departments in support of product marketing management

✅ Work with HCP consultants to develop promotional ideas, review materials, research opportunities, and educational presentations to support key products and techniques

✅ Establish and review marketing analytics to support messaging, product focus, and promotional planning

✅ Organize and maintain global market analysis

✅ Work closely with Marketing Team PMO to effectively move assets through the review and approval process in the MRM system

✅ Manage one or more direct reports

✅ Travel for training, meetings, and trade shows may be required up to 20%

✅ In-office, Naples FL-based position; not remote

✅ Ensure compliance within functional area and support the compliance objective of the organization as a whole.

ASSUMPTION: This role requires strong leadership, strategic planning, and cross-functional collaboration to drive new business development and manage a team.

🎯 Required Qualifications

Education: Bachelor’s degree required, preferably in business, engineering, or clinical. Master’s degree or equivalent preferred.

Experience: 10 years related experience required (product management/sales/marketing/clinical). Orthopedic experience preferred.

Required Skills:

• Knowledge of surgical orthopedics and/or arthroscopy
• Skilled in working with different functions and effectively coordinates their activities to achieve desired results
• Excellent listening skills, including the ability to identify and isolate customers' concerns or objections, in addition to excellent written and oral communication skills
• Excellent public speaking and presentation skills are required
• Proven success in developing and executing promotional campaigns for product launches
• Ability to develop strategic marketing plans

Preferred Skills:

• Understanding of product life cycle (all functions involved in development, production, and marketing of product) is preferred

ASSUMPTION: This role requires a strong background in product management, marketing, or sales, with a focus on the medical device industry and orthopedics.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a 10+ year experienced Group Product Marketing Manager in the medical device industry)

Benefits:

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Parental Leave
• Paid Time Off
• Volunteer PTO
• Employee Assistance Provider (EAP)
• Eligible for discretionary Long Term Incentive program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a 10+ year experienced Group Product Marketing Manager in the medical device industry. Benefits are comprehensive and include medical, dental, and vision insurance, retirement plans, and various other perks.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on orthopedics and arthroscopy

Company Size: 1,001-5,000 employees

Founded: Arthrex was founded in 1981 and has since grown to become a global leader in new product development and medical education in orthopedics.

Company Description:

• Arthrex is a global medical device company and leader in new product development and medical education in orthopedics
• With a corporate mission of Helping Surgeons Treat Their Patients Better®, Arthrex has pioneered the field of arthroscopy and developed more than 1,000 innovative products and surgical procedures each year to advance minimally invasive orthopedics worldwide
• Arthrex continues to experience unprecedented growth and demand for its products throughout the world; however, it remains a privately held company with a family business culture that is committed to delivering uncompromising quality to the health care professionals who use its products and, ultimately, the millions of patients whose lives it impacts

Company Specialties:

• Orthopedic Surgical Procedures
• Orthopedic Medical Education
• Orthopedic Surgical Products
• Medical Device Innovation
• Medical Device Manufacturing
• Arthroscopy & Sports Medicine
• Total Joint Arthroplasty
• Imaging & Resection
• orthopedics
• orthopedic medical device
• orthobiologics
• and Vet Systems

Company Website: http://www.Arthrex.com

ASSUMPTION: Arthrex is a well-established company with a strong focus on innovation, quality, and customer satisfaction in the medical device industry.

📊 Role Analysis

Career Level: Experienced (10+ years of related experience)

Reporting Structure: This role reports directly to the Product Director and manages one or more direct reports

Work Arrangement: On-site, with travel required up to 20% of the time

Growth Opportunities:

• Potential career progression to a senior-level marketing role or management position within the company
• Opportunities to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-impact projects and contribute to Arthrex's continued success.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a family business culture

Office Location(s): Naples, FL (global headquarters), with regional offices around the world in Munich, Germany (EMEA), Mexico City, Mexico (LATAM), and Singapore (APAC). Additionally, subsidiary offices and distribution centers are located throughout the Eastern and Western Hemispheres.

Geographic Context:

• Naples, FL, is located in southwest Florida and offers a subtropical climate, beautiful beaches, and a variety of cultural and recreational activities
• The area is known for its strong healthcare industry, with numerous hospitals and medical research facilities
• Naples is also home to a diverse population, with a mix of long-time residents and seasonal visitors

Work Schedule: Full-time, 40 hours per week, with travel required up to 20% of the time

ASSUMPTION: The work environment at Arthrex is collaborative, innovative, and focused on delivering high-quality products and services to healthcare professionals and patients worldwide.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing and product management experience
• Industry knowledge, specifically in orthopedics and medical devices
• Leadership and team management skills
• Strategic planning and analytical skills
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing and product management experience, with a focus on the medical device industry and orthopedics
• Tailor your resume and cover letter to emphasize your skills and experience related to the role's requirements
• Prepare for behavioral interview questions that focus on your leadership, strategic planning, and team management skills
• Research Arthrex and the medical device industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Group Product Marketing Manager, Medical Device, Orthopedics, Marketing Strategy, Product Launch, Team Management, Sales Training, Marketing Review, Product Director, MarComm, HCP Consultants, Market Analysis, Marketing Analytics, Product Life Cycle, Global Marketing, International Marketing, Downstream Marketing, Upstream Product Management, PMO, Trade Show Strategy, Sales Tools, Advertising Management, Website Development Support, Product Launch Plan, Marketing Plan, Promotional Planning, Product Promotion, Brand Management, Product Branding, Product Marketing, Product Management, Marketing Management, Sales Management, Team Leadership, Strategic Planning, Cross-Functional Teamwork, Marketing Communications, Marketing Campaigns, Product Launch Campaigns, Product Marketing Campaigns, Medical Device Marketing, Orthopedic Marketing, Healthcare Marketing, Pharmaceutical Marketing, Biotech Marketing, Biotechnology, Medical Technology, Medical Device Industry, Medical Device 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